AutoBeta(AutoBeta.net)12/07 Report--

Recently, according to the judicial auction platform, there are a large number of new Quan Zhi cars waiting for auction, and the courts that seized the vehicles involved many places, including Shandong, Zhejiang, Hubei, Henan, Chongqing and other places. From the auction platform, the starting price of a large number of Quan Zhi 7 new cars is between 38400 and 107181. Take the new car seized by the people's Court of Xifeng County, Guizhou Province as an example, the starting price for the 1.6t version is 81830 yuan, with an evaluation of 102288 yuan, and the auction will start on December 14. at present, there are 464 onlookers.

In addition, there are also seductive auctions on the auction platform, such as the Quan Zhi 7 new car seized by the people's Court of Changqiao District of Suzhou City, with an evaluation and starting price of 40,000 yuan. The auction will start on December 17, attracting a lot of onlookers. With reference to the closed auction, the auction price of Guanzhi 7 is about 70,000 yuan. According to relevant data: Guanzhi 7 on September 17, 2020, the new car positioning compact SUV, the new car launched a total of six models, the guidance price is 109800 yuan-159800 yuan.

In addition to a large number of new cars being auctioned, the equipment of the Quan Chi automobile production line was also revealed to be auctioned two days ago. According to an earlier announcement on the judicial auction network platform of Taobao, the production line equipment of Guanzhi Automobile Co., Ltd. will be held from 10:00 on December 16 to 10:00 on December 17, 2022. The public auction was held on the Taobao judicial auction network platform of the people's Court of Wuhu Economic and technological Development Zone. On December 6, Zheng Wenwu, director of the Executive Board of the Court, revealed that this was the result of Guanzhi Automobile creditors' application for enforcement. According to relevant data, at present, many courts have listed Guanzhi Motor as the person subject to enforcement. Taking 2022 as an example, there are 52 rulings on the cause of enforcement of Guanzhi Motor.

In addition, Quan Chi Automobile funds are also in a hurry, with a book amount of less than 30 million. According to the information of China referee Writing Network, according to an "execution order of the people's Court of Changshu City of Jiangsu Province" issued by the Changshu City people's Court on November 27 this year, the people's Court of Changshu City issued an inquiry notice to financial institutions, network payment institutions, insurance institutions, securities institutions, real estate registration departments, vehicle registration departments and market supervision departments through the network execution inspection and control system. After analyzing the feedback of property inquiry, it is found that the deposit in the name of Guanzhi Automobile is only 2651.30 yuan.

Data show that Guanzhi Motor was established in 2007, the legal representative is he Hua, with a registered capital of about 16.925 billion yuan. As an early independent brand with high-end positioning in China, the starting point of Qoros is not low, but its development in China is not smooth. In 2013, Qoros officially unveiled its first production model, the Guanzhi 3 sedan, which is targeted at the compact sedan market, and officials said the Qoros brand will target mainstream joint ventures such as Volkswagen and Toyota. During the period from 2014 to 2016, Quan Zhi launched a total of four models: Quan Zhi 35 door version, Guanzhi 3 Urban SUV, Guanzhi 5SUV and Guanzhi 3 GT, of which Guanzhi 35 door version was listed at the end of June 2014; Guanzhi 3 Urban SUV was listed in December 2014, Quan Zhi's first medium-sized SUV model, Quan Zhi 5SUV, was launched on March 2, 2016, and Guanzhi 3 GT went on sale in November 2016.

In 2017, the overburdened Chery transferred its stake in Qoros and Baoneng took over. After the acquisition of Qoros, Baoneng Group has high hopes for Qoros. Yao Zhenhua, chairman of Baoneng Group, announced at the Qoros Automobile Dealers Conference in 2018 that for five consecutive years starting from 2018, 10 billion yuan will be invested in new car research and development every year, and 26 new models are expected to be launched by 2022. After Baoneng took over Qoros, although sales of Qoros increased from 15000 in 2017 to 63000 in 2018, an increase of 320% over the same period last year, most of the new cars were "produced and sold by themselves" through Baoneng's affiliated companies. its actual sales are not much. Quan Chi's cumulative sales fell 64% in 2019, selling only 21900 vehicles, and another 33.26% to 14600 in 2020. In September 2020, Qoros launched the Quan Zhi 7 model, and the new car has been improved in appearance, interior and power to varying degrees. It is regarded as the key model of Quan Zhi's "back-to-back battle", but the final market sales are not satisfactory. According to relevant data: as of December 2022, the latest monthly sales of Guanzhi 7 was 35, and the cumulative sales in 2022 was 237.

Sales are not satisfactory, perennial losses, coupled with the big financier Baoneng car is also difficult to protect itself, after entering 2021, the situation of Quan Ji Automobile is even more difficult. Although there are many models, but ultimately failed to meet the needs of the market. As for the development of Guanzhi Automobile, Cui Dongshu, secretary general of the passenger Association, pointed out earlier that "it is not effective to promote new automobile products, and the aging of products is the main reason why Guanzhi Automobile has been abandoned by the market." poor enterprise management and lack of product innovation have doomed Guanzhi Automobile not to go too far.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat