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Today, the editor of E Electric Park, a Weibo certified car blogger, posted: unexpectedly, the terminal price of Polar 2 is already so low! The standard continued naked car is just over 190000, the dual-motor initial version of the naked car is 195000, and the dual-motor high-performance car price is only 263000. In addition, pictures of the terminal price of Polar 2 and several car pictures of Polar 2 are also released.

It is worth noting that on the salted fish second-hand platform, you can also see a number of posts selling the new unlicensed Polar Star 2, which is said to be an internal quota with a price tag between 188800 and 222200. It is understood that this year, due to the rise of upstream raw materials, Polar 2 has also announced a price increase. The latest price is 288600 yuan for the standard life version of a single motor, 329800 yuan for a long-term version of a single motor, and 35.88 for a long-term version of a dual-motor. Such a comparison, it is not difficult to find that the price of Pole Star 2, which is just over 190000, is still very attractive.

In fact, as early as last year, it was reported that the terminal price of Star 2 fell below 200000 yuan. A message about the sale of Polar 2 released by car dealers on WeChat moments showed that Volvo's high-end new energy car, Polar 2, was originally priced at 282800 yuan, but now sells for more than 190000 yuan.

It is understood that Polar Star is a Geely Volvo joint venture high-end new energy brand, Polar 2 is its second model on the market on February 27th, 2019, based on Volvo CMA architecture, single motor standard continuous version price 258000 yuan, single motor long-lasting version price 282800 yuan, dual-motor long-lasting version price 338000 yuan, competitive bid Tesla Model 3. This model is also considered to be a very high-volume model. However, the Star 2 has not become a competitor to Tesla Model 3, but has become a popular model in the Chinese market.

Figures show that 51 Polestar 2 were sold in August 2022. The cumulative global sales of Star Automobile in 2021 is 29000, which is a big gap compared with Tesla. Tesla sold 295000 vehicles in the Chinese market in 2021. As a new power brand, NIO, Xiaopeng and ideal are also approaching the class of 100000. Due to poor sales, epidemic situation, spare parts supply and other effects, Star also had to lower its sales target from 65000 to 50000 vehicles in 2022.

At present, there are polestar1, polestar2 and Polestar 3 models under Polar Star. The Polestar1 went on sale at the Beijing Auto Show in April 2018 with a price of 1.45 million yuan. The Polestar 3 went on sale on October 13 this year, with two versions of the new car, with a pre-price range of 88-1.03 million yuan in China. According to the target disclosed earlier by Polaris, global sales will increase tenfold to 290000 by the end of 2025. However, judging from the sales data of Polestar 1 and polestar2, it doesn't work. According to the Federation of passengers, only 24 Polestar-1 vehicles were sold in 2020. The poor sales of Polar 1 may be due to its limited market influence, insufficient brand promotion, and the high positioning of Polestar 1, which ultimately cannot rely on its volume. And Star 2 has also been recalled one after another due to software and hardware problems, which also has a certain impact on its sales.

According to the previous Polar Star plan, a new model will be launched every year in the next three years, including the Polestar 3, Polestar 4 and Polestar 5. Nathan Forshaw, former president of Polar China and Asia Pacific, also said that the three products Polestar 3, Polestar 4 and Polestar 5 are well suited to the needs of the Chinese market, such as the Polestar 3 Polestar 4 are all SUV models, taking into account the preferences of Chinese consumers. However, even if Polaris speeds up the layout of its products, it may not be able to change its declining sales in the global market.

Although Polar Star is backed by Geely and Volvo, and based on the CMA architecture of Volvo, it has certain advantages in technology, safety and design. At present, mixed models have been gradually restricted by policy. The introduction of pure electric models is to achieve the layout of pure electric models in advance. After all, in the future direction of new energy vehicles, pure electric route is the major trend, but refer to the pricing of Pole Star 3. It is still difficult to get high sales. After all, in terms of consumer choice in the domestic market, whether it is mid-and high-end luxury brands or entry-level models, there are still a lot of automotive products covering 300000 to 500000. In addition, the price collapse of Polar Star 2 is reported, which will have a certain impact on the brand reputation, and the follow-up development will be more difficult.

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