AutoBeta(AutoBeta.net)12/09 Report--

Affected by the epidemic in many places in the country, the overall car market in November was not as expected. According to the latest data from the Federation of passengers, retail sales of narrow passenger cars in China in November 2022 were 1.649 million, down 9.2% from the same period last year, 10.5% from the previous month, and both year-on-year and month-on-month. This is also the first month-on-month decline of "Golden Nine, Silver and Copper 11" since 2008. Cui Dongshu, secretary-general of the National passenger car Market Information Association, said that the decline in car market sales in November was rare in the history of the automobile market, and that retail sales fell far short of expectations, mainly affected by the epidemic, and some manufacturers took the initiative to adjust the pace of production and sales.

From the perspective of subdividing the field of automobile enterprises, more obvious changes have taken place in the domestic auto market in November. According to statistics, in November, domestic retail sales of independent brands increased by 5% to 870000 vehicles compared with the same period last year, and the market share increased by 7.1% to 53.4% compared with the same period last year. The leading traditional car companies, including BYD Automobile, Geely Automobile, Changan Automobile, etc., continued to maintain the growth trend, with a significant increase in share. In sharp contrast, domestic retail sales of mainstream joint venture brands fell 31 per cent year-on-year to 540000 vehicles, with German brands rising 0.1 per cent to 18.9 per cent, Japanese brands down 6.9 per cent to 15.3 per cent and US brands up 0.6 per cent to 9.6 per cent.

According to the retail sales list of auto companies counted by "Automotive Industry concern", the top 10 car companies by sales are BYD Automobile, Geely Automobile, FAW-Volkswagen, Changan Automobile, SAIC-Volkswagen, Guangzhou Automobile Toyota, SAIC General Motors, Tesla China, Great Wall Automobile, SAIC General Motors Wuling, among which 1, 2, 4, 9 and 10 are independent brands, German and American brands each occupy two places, while Japanese brands only GAC Toyota is in the top 10.

According to the list, BYD reached an all-time high in November, once again becoming the top seller of passenger cars in China, with a market share of 13.2%. Data show that BYD's retail sales in November were 218000 vehicles, up 125.1% from a year earlier, surpassing FAW-Volkswagen and SAIC-Volkswagen combined. Unsurprisingly, BYD will win the top spot in auto sales this year. Among the specific models, the sales of the dynasty net series are 64100 in Song, 31700 in Han, 29400 in Yuan, 28300 in Qin and 20000 in Tang; 15300 seals, 26000 dolphins and 6032 destroyers. From the perspective of vehicle performance, it is expected that BYD's models may once again "dominate" the list of new energy vehicle sales.

In addition to BYD, among independent brands, Geely and Changan both achieved year-on-year growth, of which Geely increased by 3.0 per cent year-on-year to 126400, with an equally good performance, while Changan increased 13.9 per cent to 101400. Although Great Wall is in the top ten, it has suffered a serious decline. Retail sales of Great Wall fell 34.9 per cent in November from a year earlier to 59000 vehicles, the biggest decline among the top 10 on the list. Although Great Wall owns four major passenger car brands: Harvard, Wei Brand, Tank and Euler, only the tank brand grew year-on-year in the first 11 months of this year, while the rest declined. Or affected by the continued slump in sales, Great Wall announced on December 8 that it would adjust the organizational structure of its entire vehicle brand. Euler and Sharon, Wei Brand and Tank will all adopt a dual-brand operation model. Among them, Euler brand and the newly established salon brand will form a new pure electricity combination, with salon brand CEO Wenfei serving as salon and Euler brand CEO; Wei brand and tank fully integrated and then focusing on high-end new energy and the global market, while tank brand CEO Liu Yanzhao also serves as Wei brand CEO; Harvard brand to continue to operate independently. After the adjustment, Great Wall Motor will form a global, high-end, new energy layout.

As for German brands, FAW-Volkswagen and SAIC-Volkswagen respectively entered the top 10, but both declined by double digits compared with the same period last year. Among them, FAW-Volkswagen, which has been the top seller for a long time, was overtaken by BYD and Geely respectively in November, with November sales of only 117000 vehicles, down 12.5% from a year earlier, and its market share fell to 7.1%. SAIC-Volkswagen was 113000, down 17.9% from the same period last year.

Among American brands, SAIC GM also showed a significant decline, falling 27.0% to 73000 vehicles compared with the same period last year. As for Tesla, Tesla returned to the Top10 list in November after a series of promotional activities such as heavyweight price cuts, final payment deductions and insurance subsidies. According to the data, Tesla China ranked eighth with sales of 62500 vehicles, an increase of 96.9 percent over the same period last year, making it the car company with the highest increase except BYD on the list.

Among Japanese brands, only Guangzhou Auto Toyota made it into the top 10. In November, Guangzhou Auto Toyota increased 3.5 per cent to 78400 vehicles compared with the same period last year. Camry, Hanlanda and Sena three flagship models sold 32803 vehicles, accounting for 41.84 per cent of total sales. By contrast, FAW Toyota plunged 38.8 per cent to 50100 vehicles, ranking 14th on the list, while Honda and Nissan joint ventures both fell off the list in November.

Overall, although domestic narrow passenger car retail sales in November are in a downward trend compared with the same period last year and month-on-month, the performance of the new energy vehicle market is still eye-catching, especially BYD and Tesla. In contrast, the market share of traditional joint venture car companies has been continuously weakened, further aggravating the differentiation of the domestic car market. Of course, although affected by the epidemic, the overall retail sales of the car market declined in November, but the overall trend of increase in the previous November. Data show that cumulative sales in the first 11 months of 2022 rose 1.8 per cent year-on-year to 18.379 million vehicles by the end of November. The Federation expects that the market for new energy vehicles and low-and medium-end fuel vehicles will pick up in December, of which domestic sales of new energy passenger vehicles may reach 760000, achieving the annual sales forecast of 6.5 million vehicles.

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