AutoBeta(AutoBeta.net)12/10 Report--

According to the latest retail data released by the Federation of passengers, sales in the domestic narrow passenger car market in November 2022 were 1.658 million, down 9.3 percent from the same period last year and 10.6 percent from the previous month, of which 598000 were new energy passenger vehicles, up 58.3 percent from the same period last year and 7.8 percent from the previous year. The Federation said that the spread of the epidemic in November and the closure of some dealers had significantly affected the normal rhythm of car consumption, and the car market was weak, with a rare continuous downward trend in retail sales in autumn and winter from September to November.

According to the statistics of the Federation of passengers, the top three new energy vehicle companies in November 2022 are BYD, Tesla China and SAIC GM Wuling, with sales of 217600, 67500 and 34500 respectively, of which BYD has a market share of 36.4%. According to the list, SAIC GM Wuling is the only brand in the top 10 to decline, while Great Wall, Chery and SAIC-Volkswagen also declined, with Great Wall the biggest decline of 22.3%.

BYD still leads the list of car companies, with cumulative sales of 1.5763 million vehicles from January to November, up 220.9% from a year earlier. Data show that BYD sold 217600 new energy vehicles in November, up 141.4% from a year earlier. On December 8th, BYD's high-end brand looked forward to the launch of the car LOGO. According to the official introduction, look up to the brand logo to draw inspiration and strength from Oracle "electricity" and give "electricity" a new imagination. Data show that Shenzhen look up Automobile sales Co., Ltd. was established on November 7, the registered capital of 1 million yuan, the legal representative is he Zhiqi, the company is wholly owned by BYD Automotive Industry Co., Ltd.

Since Tesla announced price reduction and bonus points at the end of October, different insurance subsidy programs have been launched. Under the continuous price reduction promotion, Tesla's monthly delivery in the domestic market reached an all-time high, delivering a total of 62500 new cars in China in November, including 52400 for Model Y and 10100 for Model 3. From the market feedback, although Tesla frequent price cuts, so that many potential new energy vehicle consumers will be in a wait-and-see state, but more consumers still choose to accept concessions. Of course, from the side can also reflect the rapid rise of new energy brands in China, led by BYD, while Tesla, which has only two domestic models on sale, has begun to feel pressure, and the price reduction is to reduce the pressure as much as possible.

SAIC GM Wuling mainly includes two major brands Wuling and Baojun, of which the main source of sales is Hongguang MINIEV. Data show that SAIC GM Wuling new energy vehicle sales in November were 34500, down 21.8% from a year earlier, of which Hongguang MINIEV was 32000, down 20.8% from a year earlier. At present, the mini-car market has been saturated, including Chery QQ ice cream, Changan waxy corn, SAIC Cornway, as well as Lingbao Uni, BAIC Yuanbao and other new cars have been launched, giving consumers more choice.

Great Wall was the biggest drop in the list, down 22.3% from a year earlier to 12200 vehicles. As we all know, Great Wall has four passenger car brands: Harvard, Euler, Wei Brand and Tank, among which the Euler brand is the only brand that sells new energy vehicles. There are three models on sale: Euler good Cat, Euler Ballet Cat and Euler Lightning Cat. The figures show that lightning cats sold 3130, Euler good cats sold 2974, and Euler ballet cats sold only 115. As for Wei Brand, which has attracted a lot of market attention, its sales are even worse, with 1745 latte DHT-PHEV sales, 277 Mocha DHT-PHEV sales and less than 100 other models.

On December 8, Great Wall announced an adjustment to the organizational structure of its brand. According to reports, Wei Brand and Tank, Euler and Salon will adopt a dual-brand operation model and will be fully integrated in organization and management. After the integration, tank brand CEO Liu Yanzhao also serves as Wei brand CEO, driving high-end new energy and global markets, while Euler and Salon focus on pure electricity, with salon brand CEO Wenfei serving as salon and Euler dual brands CEO. Great Wall Motor said that the adjustment of the brand marketing organization is not a simple merger logic, but a set of systematic adjustments from brand management to channel operation, sales management and after-sales service.

In November, three new power car companies, Nahu Automobile, ideal Automobile and Ulay Motors, entered the list, among which the best sales were Nahu cars, which increased by 50.5% over the same period last year, but mainly sold low-end models, while ideal cars and Ulay cars were inferior in sales, but their products were all sold at more than 300000 yuan, not in the same level of market. As for Xiaopeng, it has fallen off the list for the second month in a row, delivering only 5811 vehicles in November, down 62.78 per cent from the previous month.

SAIC Volkswagen is the only joint venture brand on the list, down 4.6 per cent from a year earlier to 8476 vehicles. At present, the performance of Volkswagen in the electric vehicle market is obviously better than that of other German and Japanese brands. It launched five new energy models ID.4X/ID.4CROZZ, ID.6X/ID.6CROZZ and ID.3 in 2021, which has obvious advantages compared with other electric vehicle products from oil to electricity. In terms of FAW-Volkswagen and SAIC-Volkswagen, the former performed significantly better than the latter, but FAW-Volkswagen fell off the list in November due to the epidemic and the supply of spare parts.

At the end of December, the subsidy policy for new energy vehicles, which has lasted for 13 years, will officially bid farewell to the market. At that time, the prices of new energy vehicles will rise to varying degrees. At present, the prices of models such as BYD and GAC Ean have risen significantly. Based on this, many car companies have introduced a time-limited price policy, that is, consumers who place lock orders before the end of December can still enjoy new energy subsidies, and sales of new energy vehicles are expected to rise sharply in December.

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