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On December 10th, Kunlun, a new SUV owned by Kaiyi, opened for pre-sale. Among them, Kunlun 300 pre-sold 10.69-159900 yuan, Kunlun 500 pre-sold 13.99-159900 yuan, Kunlun iHD pre-sold 15.99-239900 yuan. It is understood that Kaiyi Kunlun positioning medium-sized SUV, providing pure fuel and plug-in hybrid power, of which the fuel version is equipped with a 1.6T/2.0T engine.

In terms of appearance, the overall shape design of Kaiyi Kunlun is more radical, the front of the car forms a sheet grille with LOGO as the center, the two sides are equipped with slender LED split lamp groups, and the irregular shape of the broken line lamp belt has a very high degree of recognition. The daytime driving lights are designed to be P-shaped, and there is a through-type light belt in the middle. Coupled with the signs that will emit light, the scientific and technological temperament will be filled directly.

On the side of the car body, Kaiyi Kunlun adopts a three-stage waistline design, and the door panel is also designed to increase the three-dimensional sense through the concave design. In the rear of the car, the shape of the new car taillight echoes with the front face, and the penetrating design is also adopted. The rear enclosure enhances the overall sense of movement through a diffuser and a bilateral four-outlet exhaust layout. In terms of size, the new car will have a length, width and height of 4738/1968/1708mm and a wheelbase of 2820mm, which will provide a layout of 5 or 7 seats.

In terms of interior, the overall design of the new car is mediocre, with a 12.3-inch full LCD dashboard and 14.6-inch central control screen, and a built-in Huawei Hicar and Tencent tai 4.0. In terms of intelligent driving, L2 autopilot assistance can be achieved at present, and the level will be continuously improved through OTA in the future. In terms of configuration, some models will be equipped with panoramic skylights, full LCD dashboards, crystal bars, 360-degree panoramic images, rear parking radar, lane departure warning, blind area monitoring, automatic parking, steep slopes and other configurations.

In terms of power, the fuel version will provide 1.6T/2.0T with two power options. Among them, the maximum power of 1.6T engine 145kW, peak torque 290N m, 2.0T engine maximum power 187kW, peak torque 390N m, the gearbox adopts Magna 7 speed wet double clutch transmission. In addition, the new car will also provide plug-in hybrid power, which is composed of a 1.5T engine and motor, and will provide two different versions of single motor and dual motor, in which the maximum power of single motor version is 150kW, the maximum power of dual motor version is 270kW, and the pure electric mileage is 120km and 180km respectively.

Many people are strangers to Kaiyi cars. According to the data, Yibin Kaiyi Automobile Co., Ltd. was established in January 2014, with a registered capital of 4.227 billion yuan and legal representative Pan Yanlong (now vice chairman of Wuhu Chery Technology Co., Ltd.). The company was originally wholly owned by Chery Automobile Co., Ltd., a sub-brand of Chery Automobile.

After the establishment of the Kaiyi brand, it launched the brand slogan "Smart + connected cars loved by young people". At that time, under the guidance of Chery Automobile, the new company completed the channel layout of nearly 200 dealers and 300 service outlets in just two years. However, similar to the outcome of Chery's early multi-brand strategy, the lack of product competitiveness of Kaiyi failed to bring better market performance, and once hovered on the edge of the market. As Chery launched internal optimization, reduce operating costs and other strategies, the final Kaiyi was forced to divest.

In December 2017, Sichuan Yibin Pushi Group Co., Ltd., a wholly owned subsidiary of Wuliangye Group, became the third largest shareholder in Yibin Kaiyi Automobile Co., Ltd. by subscribing 15.829033 million yuan to hold a 0.5% stake in Yibin Kaiyi Automobile Co., Ltd. According to public data, Yibin Pushi, with a registered capital of 150 million yuan, was established on August 20, 1998 and is a 100% holding subsidiary of Yibin Wuliangye Group Co., Ltd. At the same time, Yibin Automobile Industry Development and Investment Co., Ltd., a local state-owned company, invested 1.588 billion yuan to hold a 50.5% stake in Kaiyi, while Chery's stake fell to 49%. At this point, "Wuhu Kaiyi car" officially changed its owner to "Yibin Kaiyi car".

It is understood that after the change of ownership of Kaiyi, the new shares of Oriental successively replaced the company's directors, supervisors, managers and other senior management personnel, and a group of Chery personnel, including Yin Tongyue, withdrew from the company's management. After the last batch of executives were replaced in November 2021, they were admitted by the Ministry of Industry and Information Technology the following month.

At present, Kaiyi car models on sale include Kaiyi X5, Kaiyi X3, Kaiyi E3, Xuan Jie / Xuan Jie Pro/ Xuan Jie Pro EV, Xuandu and other models, the first three are the original Chery car model, Xuandu is the first model launched after Kaiyi entered Yibin. However, at present, Kaiyi still lacks a sense of presence in the market, with cumulative sales of 11474 vehicles in the first 10 months of 2022, down 32.85% from the same period last year, of which Xuanjie had the highest sales, with cumulative sales of 5993 vehicles, down 50.87% from the same period last year.

Kaiyi car, which was born from Chery, has a certain car-building capacity, but combined with the current situation of competition in the domestic automobile market, it is difficult to gain a firm foothold in the market without the support of core technology.

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