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According to foreign media reports, Tesla CEO Elon Musk (Elon Musk) hinted on Twitter that the Lucid Motors, which was separated from Tesla, may fail.

According to internal emails obtained by Business Insider, Lucid Motors will do its best to prevent customers from canceling reservations for Lucid Air luxury electric cars. Lucid said in an email that every cancellation of an order was a failure for us "and avoided" failure "through a series of very aggressive strategies, including constant phone calls to customers. This means that if you cancel your reservation for a Lucid Air luxury electric sedan, not only will the cancellation fail, but its employees will keep dialing you in the coming weeks.

Mr Musk, including Mr Musk, sees Lucid's aggressive approach as a terrible signal. On December 9th, Musk tweeted that "They are not long for this world" means that Lucid is close to bankruptcy.

Data show that Lucid, formerly known as Atieva, was founded by Xie Jiapeng, a former vice president and director of Tesla, and Wen Shiming, a former Oracle executive. At first, it focused on the research and development of battery, electric control and electric drive technology. Positioning is the core system provider of new energy vehicles, which can be simply understood as "Intel in the field of new energy vehicles." It is worth mentioning that apart from Xie Jiapeng, including Eric Bach, vice president of hardware engineering, Peter Hasenkamp, vice president of supply chain management, and Doreen Allen, director of sales, all come from Tesla, so it is not too much to describe Lucid as a "replica Tesla".

In 2013, Lucid Motors received round B financing from Silicon Valley venture capital firm Venrock. In 2014, BAIC invested $100m in Lucid Motors's round C financing, making it the largest shareholder with a 25 per cent stake. In the same year, Jia Yueting personally invested $200m in Lucid Motors, becoming the second largest shareholder. At that time, BAIC wanted Lucid to come to China for development, but the company did not want to do so and wanted to focus on the operation of the Chinese market, so BAIC sold all its shares to Jia Yueting, who became the largest shareholder of Lucid Motors, with a stake of 40 per cent.

Later, Faraday Future, founded by Jia Yueting, was in a financial crisis, so it sold all its shares. In September 2018, PIF, the Saudi sovereign fund led by Crown Prince Mohamed Ben Salman, acquired a 67 per cent stake in Lucid with an investment of more than $1 billion. Lucid shares rose 10.64% on their first day of trading on Nasdaq, closing at $26.83, with a total market capitalization of more than $40 billion. Since then, with the new energy vehicle tuyere, its share price has risen as high as $57.75, but now it has fallen to $8.68, losing more than 70% of its market capitalization.

In October 2016, the first Lucid Motors model, the Lucid Air Pure, starts at US $87400 and is a direct counterbid to Tesla Model S. In addition, Lucid also regards Audi, BMW and Mercedes-Benz as direct competitors. Audi represents technology luxury, BMW represents sports luxury, and Mercedes-Benz is classic luxury. It can be said that Lucid was born to target the luxury market. According to the information on the official website of Lucid, its permanent magnet synchronous motor is an integrated development, highly integrated with motor, inverter and reducer, with a weight of 74kg and can output 670 horsepower, while the traditional method is the collaborative development of multiple teams with different levels of integration, even Tesla's high-performance permanent magnet synchronous motor weighs as high as 134kg and outputs 429 horsepower.

The core competitiveness of Lucid lies in solving the "driving anxiety" to some extent, with a maximum range of 520mph on a single charge (EPA certified mileage of about 837km). It is the longest-lasting electric car sold in the US market, and its original production of Tesla's ultra-long-range model, Model S Plaid+, has long been cancelled. According to official Lucid data, bookings have reached 30, 000 vehicles, but production is expected to be 12000-14000 in 2022.

On Nov. 8, Lucid reported a third-quarter operating income of $190 million and a net loss of $670 million. However, the company reiterated its production target of 6000 to 7000 Air electric cars this year. Lucid delivered 1398 new cars in the third quarter, according to data.

Peter Rawlinson, chief executive of Lucid, said the company was still struggling with supply chain problems. However, despite these challenges, the company expects to meet its production target of 2022. "in fact, we still face a problem with the supply of parts, which will lead to a very short shutdown," Rawlinson said. He did not say which parts were in shortage, but he said the company would take steps to increase production in the future during the shutdown.

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