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On December 15, the first car under Lantu Automobile was unveiled and opened for pre-sale. The new car is positioned as a medium and large sedan, with a total of three models, with a pre-sale price range of 32.29-432900 yuan. The new car will be delivered in the first half of next year. It is understood that Lantu Yuguang is the first mass production model of Lantu car equipped with ESSA+SOA intelligent electric bionic.

Appearance: the front face of the new car is modeled with a closed grille, the front adopts a penetrating design style, which enhances the visual width of the front, and the front encirclement adopts a more athletic design style. with Kunpeng wings through headlights to make the new car more aggressive. The rear of the car adopts slip-back styling design, and the taillight is designed with through-type LED taillight group to enhance the sense of movement of the vehicle. Car body color provides du Ruobai, Nikko Orange, Yunguang Blue, Ryukyu Gold four colors.

Body: the length, width and height of the new car are 5088*1970*1505mm and the wheelbase is 3000mm. The shape design of the slippery back is adopted, and the smooth waistline design makes the side lines of the car look very slender, equipped with hidden door handles, five-spoke petal wheels and a large panoramic panoramic canopy of the whole system, showing the movement flavor of the vehicle.

In terms of interior decoration, the interior uses a "T" layout, a combined screen design composed of three 12.3-inch LCD screens, and a 9-inch touch screen below the central control screen to control air conditioning and seats. With double-spoke flat-bottomed steering wheel design and knob shift mechanism, highlight the luxury nature of the vehicle. In terms of configuration, the new car is equipped with 31 high-performance sensors, 12 cameras, 5 millimeter wave radars, 12 ultrasonic radars and 2 high-precision positioning units.

In terms of power, the new car is equipped with a dual-motor four-wheel drive system, the maximum power of the front and rear motors are 160kW and 215kW respectively, and the maximum speed reaches 210km/h. The Lantuo light has two capacity battery packs, 82kWh and 109kWh, and the corresponding mileage is 580km (CLTC) and 730km (CLTC) respectively. In terms of competitive products, after listing, it will compete with pure electric cars such as ET7, Audi A6L, Xiaopeng P7, BYD Han, Zero running C01 and Zhiji L7.

With the release of Lantu Yuguang, Lantu Automotive products cover SUV, MPV and cars. The appearance of Lantu Yuguang is highly expected. Lantu Automobile has put forward the slogan of "300000 + No match" to describe this new car. Lu Fang, CEO of Lantu Automobile, also said that Lantu Yuguang is a car with all-round extreme performance, which represents the latest achievement of Lantu Automobile's independent research and development over the past three years. Relevant data show that Lantu Automobile was established in 2018 as a high-end brand of new energy vehicles under Dongfeng Motor. On July 17, 2020, Lantu officially released its brand logo and Chinese name. At present, there are two models of Lantu car on sale, namely, Lantu Free and Lantu Dreamer. Lantu FREE has two kinds of power models, pure electric version and extended range version, with prices ranging from 333600 yuan to 313600 yuan. Lantu Dreamer is the second mass production model under Lantu Automobile, positioning large-scale MPV, the new car launched four models, the vehicle price range is 36.99-439900 yuan.

Although Lantu was established in 2018, it relies on the tree of Dongfeng Motor, although it has a higher starting point with a large number of new energy brands in the same period. However, since its establishment of the brand, the sales of the model market have been dismal. According to the latest data, Lantu sold 1508 cars in November. A total of 17680 vehicles were sold from January to November this year. According to Lantu's earlier plan, the sales target for 2022 is 46000 vehicles, but in the first half of this year, only 6878 vehicles were delivered, 14.95 percent of the target. As for the sales target, Lantu Motors subsequently lowered its annual sales target to 31000 vehicles. However, even if the target is lowered to 31000 vehicles, for Lantu, which has only one month left, it is basically impossible to achieve the target.

In addition, according to the financial data disclosed by Lantu Automobile, as of June 30, 2022, the total assets of Lantu Automobile is 7.413 billion yuan, the total liabilities are 6.529 billion yuan, and the owner's equity is 883 million yuan. In the same period, the operating income was 1.887 billion yuan, the total profit loss was 1.025 billion yuan, and the net profit loss was 738 million yuan. In 2021, Lantu Automobile's operating income was 1.767 billion yuan, with a total profit loss of 965 million yuan and a net profit loss of 703 million yuan. There is no doubt that listing financing and promoting sales growth has become the core task of Lantu Yuguang, and there is no room for loss. In order to ensure the successful launch of the new car, Lantu Yuguang not only promotes the competitiveness of the products, but also launches the battery rental scheme for the first time in marketing, in order to gain more favor in the market. In terms of financing, Lantu Motor has been listed to introduce strategic investors in September.

According to the plans disclosed by Lantu Motors earlier, nine models have been planned, covering sedan, SUV, MPV, crossover vehicles and high-performance headlights. From 2021 to 2025, Lantu will put no less than one new model on the market each year. Although, the launch of new car models can better segment the layout of the market and reverse the decline in sales. However, according to the positioning of Lantulai car, it is positioned as a high-end new energy brand with a product price range of 30-400000 yuan, which belongs to the high-end consumer market. Consumers also face a lot of choices in this price range, and it is not easy for Lantu to stand out in this price range.

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