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Sales of compact cars totaled 4.461 million in the first 11 months of this year, down 3.8 per cent from a year earlier, according to the Federation of passengers. Affected by the epidemic and the supply of spare parts, there were still some changes in the ranking of compact cars in November. Although there were all German-Japanese joint venture models at the top of the list, some domestic models began to impact the status of joint venture cars. In the list, there are three independent models into the top 10, namely, BYD Qin, Geely Dihao, Guangzhou Automobile AION S, Geely Xingrui.

According to the list, a total of 12 models sold more than 10,000 models in November, namely, Qin, Xuanyi, Lang Yi, Suiteng, Carola, Dihao, AION S, Lei Ling, Xing Rui, Bora, Weilang and Changan UNI-V. Among them, Biadiqin won the first place in compact car sales in that month with sales of 28320 vehicles, leading Xuanyi, Lang Yi, Carola and other German and Japanese brands. According to the data, Nissan sold only 22167 vehicles, the lowest level of the year. Lang Yi, which has just completed a mid-term transformation, remains at 20, 000, with a total of 21735 sold.

On June 28th, the new model Bora / Suiteng of FAW-Volkswagen was officially put on the market, in which the price range of the new model Suiteng is 12.79-172900 yuan, and that of the new Bora is 9.88-157000 yuan. As a medium-term revamped model, the two models are mainly adjusted for appearance, interior and power, of which the new Bora cancels the 1.5L naturally aspirated engine, while the new Suiteng carries a 1.5T turbocharged engine for the first time. Figures show that Suiteng sold 17737 vehicles in November, compared with 11971 Bora.

In terms of a single model, there are six domestic compact cars that sold more than 10,000 vehicles in November, including the best-selling BYD Qin, followed by Geely Dihao, with retail sales of 15941. Retail sales of another Geely model, Xingrui, were 12773, down 11.9 per cent from the previous month. AION S, a subsidiary of GAC, sold 15323 vehicles in November, the best of the year, up 5.6 per cent from a month earlier. Sales of Changan's two fuel-fueled compact cars were not as good as last month, with Changan UNI-V sales of 10573, down 17.8% from the previous month, while Changan's retail sales of 9858, down 21.9% from a year earlier, were lower than Geely Dihao for two months in a row.

Let's take a look at the models with less than 10,000 vehicles. Lingdu L from SAIC-Volkswagen ranks 14th. In March 2022, SAIC-Volkswagen launched a new generation of Lingdu L, with a price range of 14.99-189900 yuan. In terms of price, the Lingdu L is almost the more expensive compact sedan, with the Changan UNI-V of the same class priced at 10.89-139900 yuan, the Honda Civic at 12.99-187900 yuan, and the Mazda 3 Onksera at 11.59-189900 yuan, which is also much higher than the previous models. However, Lingdu L has few competitors in the market at present, and there are different opinions on appearance design, but there are no frameless doors + hatchback rear doors in the joint venture cars of the same level. Even in luxury brands, the Mercedes-Benz CLA and the BMW 2-Series have only frameless doors and no hatchback rear doors. Prior to this, Lingdu L sales exceeded 10,000 in more than a month.

Sales of the newly launched Chery Arize 8 grew steadily, with retail sales of 5937 vehicles in November, up 31.5% from the previous month. In addition, Mingjue 5 and Beijing EU5 also sold more than 5, 000 vehicles, ranking 24th and 26th with sales of 5842 and 5183 respectively. Geometry A followed closely with retail sales of 4922 vehicles in November.

In the luxury brand market, there are mainly Audi A3, BMW 1-Series and Mercedes-Benz A-class models, but the overall sales are on the low side. In November, for example, Audi A3 was 4330, BMW 1-Series 1956 and Mercedes-Benz A-Class 4181. The main reason is that the Audi A3 and Mercedes-Benz A-Class are equipped with four-cylinder engines, while the BMW 1-Series has two equipped models with three-cylinder engines.

With the development of domestic brands and the continuous outbreak of the new energy vehicle market, more and more automobile companies have launched corresponding automobile products. Nissan, for example, sold only 22167 of its main model, Xuanyi, in November, the lowest level of the year, directly affecting the performance of Dongfeng Nissan and Nissan China. At present, the traditional joint venture brands are beginning to face development difficulties, fuel vehicles have become the past, indeed the main sales of models, the rapid outbreak of new energy vehicles, but lack of competitive advantage. Life will be more and more difficult for joint venture brands in the Chinese market.

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