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Audi, which plans to produce pure electric vehicles in all factories around the world from 2029, said the plan would help reduce production costs and help it achieve its goal of phasing out all fuel models by 2033, according to media reports.

At the same time, it also said that it plans to cut the annual cost of the plant by half by 2033, gradually increase the proportion of electric vehicle production from now on, reduce the proportion of fuel vehicle production, and simplify the production process from the initial stage, when the Q6 e-tron pure electric SUV will be assembled on the same production line as A4 and A5 cars. 500m euros (about 3.695 billion yuan) will be invested in the next few years to simplify the way cars are produced and to train employees to build electric cars.

In fact, Audi's plan is not without warning. In 2021, Audi announced that it would stop developing gasoline or diesel engines and completely switch to the development and production of electric cars in 10 to 15 years' time. Starting from 2026, Audi will only launch new models with pure electric power in the global market, and stop producing new gasoline, diesel and hybrid cars. By 2033, Audi is accelerating the transition to electrification, phasing out internal combustion engine production and achieving zero emissions by 2050 at the latest.

Audi CEO Marcus Dussman also revealed last year that Audi will phase out fuel engines by 2033 and is ready to make decisions and make great efforts to move towards the era of electric cars.

It is worth noting that the Chinese market plays a vital role in the development of Audi electrification, and Audi is also speeding up its electrification layout in the Chinese market. According to Audi's previously disclosed plans, Audi will launch more than 20 pure electric models in 2025. China's high-end car market is expected to grow to 5.8 million by 2030. Among them, the electric vehicle market will reach 3.1 million. It is understood that Audi has three joint ventures in China, namely FAW-Audi, SAIC Audi and Audi FAW.

At present, FAW Audi has three pure electric models: Q2 e-tron, Q4 e-tron and e-tron. Audi said it will further deepen its cooperation with China's FAW and jointly establish a new Audi FAW New Energy vehicle Company. Starting from 2024, the new company will start producing Audi pure electric models based on the PPE platform developed in partnership with Porsche in Changchun. In addition, Audi will increase the number of domestic models to 12 through the joint venture FAW-Volkswagen by the end of 2021.

In Audi's product lineup, it already has a number of pure electric models, such as Q4 e-tron, e-tron GT, Q2L e-tron, Q5 e-tron, etc., with a price range of about 200000 to 500000 yuan. Although it is said that there is the blessing of the Audi brand, it is not satisfactory in terms of sales. The latest monthly sales of the Audi Q4 e-tron were 575 in November 2022, with a cumulative sales of 1477 in 2022, according to relevant data. Audi e-tron sold 31 vehicles in November, bringing its cumulative sales to 730. Q2L e-tron sold 48 vehicles in the latest month, with a cumulative sales of 2061 in 2022. Audi Q5 e-tron 's latest sales are 132, with a cumulative sales of 1629.

In recent years, as new energy vehicles have become the tuyere of the industry, many countries have introduced a timetable to ban the sale of fuel vehicles, as well as relevant policies to support the development of new energy vehicles, a number of traditional car companies are also speeding up the layout of new energy vehicles.

According to the China Automobile Association, the production and sales of new energy vehicles in China completed 768000 and 786000 respectively in November, an increase of 65.6% and 72.3% respectively over the same period last year, with a market share of 33.8%. From January to November in 2022, the production and sales of new energy vehicles completed 6.253 million and 6.067 million respectively, doubling the year-on-year increase and reaching 25 per cent of the market share. Fu Bingfeng, secretary general of the China Automobile Association, has said that sales of new energy vehicles in China will grow at an average annual rate of more than 40% in the next five years, and the proportion of new energy vehicles will increase significantly to 20% and 30% in 5-8 years. Judging from the speed of the development of new energy vehicles, it will show a continuous upward trend. However, in the current chip shortage, battery raw material shortage, raw materials rising background, Audi comprehensive transformation of electrification will also face a lot of pressure.

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