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Today, Ruilan Automobile's official Weibo released an explanation on the model price adjustment. According to the explanation, due to the dual influence of the imminent withdrawal of the subsidy policy for new energy vehicles and the continued sharp rise in global raw material prices, the prices of all series of electric vehicles (except Ruilan 9) will be adjusted from 00:00 on January 1, 2023. The increase is 5000-8000 yuan. The price adjustment notice for specific models will be issued separately. Customer orders that have previously signed contracts will not be affected by this price adjustment.

It is understood that Ruilan Automobile is funded by Geely Automobile and Lifan Technology each with 300 million yuan to set up a new energy brand. At present, Ruilan Automobile has Maple Leaf 60s, Maple Leaf 60s PRO, Maple Leaf 30X, Maple Leaf 80v, Maple Leaf 80v PRO, Ruilan 9 and other models. The price ranges from 79800 yuan to 149800 yuan for 60s of maple leaves, 139800 yuan for PRO of 60s of maple leaves, 68800 yuan to 95800 yuan for 30x of maple leaves, 89800 yuan to 159,800 yuan for 80v PRO of maple leaves, 162,800 yuan to 178,800 yuan for 80v PRO of maple leaves, and 1099-1299 yuan for Ruilan 9 after subsidy.

Earlier, BYD launched the "first wave" of price increases in November. On November 23rd, BYD issued a note on the model adjustment, saying that it would adjust the official guidance prices of dynasty, ocean and new energy models related to the trend, ranging from 2000 yuan to 6000 yuan. Customers who pay deposits before January 1, 2023 will not be affected by the price adjustment. BYD said the price increase was mainly due to the decline in subsidies for new energy vehicles and a sharp rise in the price of major raw materials for batteries.

The next day, a poster with instructions on Geely's price adjustment circulated online. According to the content of the poster, due to the withdrawal of the national purchase tax subsidy policy and the reasons for the sharp rise in the prices of major raw materials for batteries since the second half of the year, the official guided prices of Geely, Geometry and Ruilan have been adjusted, ranging from 2000 yuan to 6000 yuan, and the price adjustment notice for specific models will be issued separately. In response to the news, Yang Xueliang, senior vice president of Geely Holdings Group, forwarded and commented on Weibo, "this news is false. Geely's electric car products have no price adjustment plans at present." It seems that it is necessary to set up a news anti-counterfeiting office. "

It is worth noting that according to media reports, the price of all Changan Lumin models will also be adjusted from January 1, 2023, with a maximum increase of 6000 yuan.

It is understood that the subsidy policy for new energy vehicles will be withdrawn by the end of 2022, and in principle, the subsidy standards will decline by 10%, 20% and 30% respectively from 2020 to 2022 on the basis of the previous year. In other words, from January 1, 2023, all new energy vehicles will no longer enjoy subsidies, which means that the state subsidy for new energy, which has lasted for 13 years, will be completely withdrawn from the historical stage. At that time, there will be a big wave of price adjustment for new energy vehicles sold in China. The withdrawal of subsidies for new energy vehicles also means that consumers need to spend more money to buy cars, which will have a certain impact on sales in the short term, but from the point of view of development, there may be a phenomenon of "more and more people buying". Because after next year, subsidies for new energy vehicles will be abolished and consumers will no longer enjoy subsidies. From the perspective of overall consumption expectations, car demand is relatively rigid, the current terminal price increase has a limited impact on demand, at the same time, policies may also appear to promote consumption-related policies.

According to the incomplete statistics concerned by the automobile industry, so far, many car companies have announced an increase in the price of their models. For example: BYD, Dongfeng EV New Energy, GAC Ean, Skyline Automobile, BAIC manufacturing brands and so on.

With regard to the price increases of car companies, Cui Dongshu, secretary general of the joint meeting, said that with BYD taking the lead in announcing price increases, a small number of other new energy vehicle manufacturers may follow suit, affected by the decline of subsidies, and early next year, mainstream car companies will have a trend of price increases by a small margin. Cui Dongshu analysis, the end of this year is unlikely to be a large-scale wave of price cuts. After the withdrawal of the state subsidy, if the car enterprises raise the price after reducing the price, they will be in a passive position, which is not conducive to the development of sales. Of course, the increase in terminal prices may have some fluctuations in consumer demand in the short term, but with the gradual emergence of scale effects of electric vehicles, long-term terminal prices are expected to remain stable.

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