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Today, BYD's high-end brand released a group of preview pictures of looking up to the brand's first model through its official Weibo. It is understood that the new car is located in the new energy hardline off-road SUV, will be released in the first quarter of 2023, the price may reach more than one million yuan. The official said: "look up, light and shadow rhythm, interpretation of dynamic form; light and shadow circulation, outline the security details; light and shadow changes, highlight the hard-line style."

According to the official trailer chart, it shows some details of the vehicle's front face, rearview mirror and the L-shaped design style of the vehicle's taillights. At the 2022 APEC SME Business Forum, which opened today, according to Lian Yubo, executive vice president of BYD Group, BYD has given the global subversive technology to look up, and will officially release look up and the first product on January 5.

Relevant data show that "look up to Automobile" is a high-end car brand owned by BYD which was announced on November 8. Shenzhen look up Automobile sales Co., Ltd. was established on November 7, with a registered capital of 1 million yuan, and the legal representative is he Zhiqi. The scope of business includes new energy vehicle sales, new energy vehicle electrical accessories sales, plug-in hybrid engine sales and charging pile sales. The equity penetration chart shows that the company is wholly owned by BYD Automotive Industry Co., Ltd.

It is worth noting that espionage photos of looking up at cars were exposed earlier. From the espionage photos exposed, we can see that the overall body appearance of the model is a tough style design, the shape is square, the rear is designed for the longitudinal layout of the taillight group, equipped with external spare tires, making the vehicle more off-road performance. In addition, according to the patent map exposed earlier, the appearance of the new car has adopted a new design style. Chinanews.com uses a similar "H" design, and the front face is shaped by a square layout with X-type split headlights. In terms of power, according to earlier media reports, looking up to the new car may be equipped with four motors. On the basis of throttle data, the output power of the motor can also be adjusted according to the vehicle speed, load, road conditions and other factors to ensure transmission efficiency and driving safety.

BYD has revealed that the position of looking up is higher than the momentum, the price range of the new car is 800000-1.5 million yuan, and it will use BYD's cutting-edge automotive technology, at the same time, the new brand is independent in brand, product, sales and service network, operation team and so on.

In fact, when the market competition is becoming more and more fierce, independent car companies are also facing greater market problems and are under more and more pressure from joint venture car companies to reduce prices. A number of traditional car companies have launched new energy brands one after another, hoping to get rid of the current dilemma of product positioning in the middle and low end. For example: Geely Linke brand, Great Wall WEY brand, Chery Xingtu brand, Dongfeng Lantu new energy brand, Quan Zhi Automobile, Bowo Automobile and so on. Of course, independent car companies in the development of high-end brands, there are not only cases of failed selling, but also cases of successful survival. Among them, Quan Zhi Automobile and Bowo Automobile are all a big attempt by independent car companies to explore the middle and high-end market, but they are eventually resold because of poor development. There are also some high-end brands such as Lecker and WEY, but their success has something to do with the strong capital and strength of the car companies behind them.

With the big sales of BYD's new energy vehicles, the launch of high-end brands is not surprising. From the perspective of BYD sales, sales have exploded for several months in a row, even breaking new highs. Relevant data show that BYD sold 230400 new energy vehicles in November, up 152.60% from a year earlier. Sales of new energy passenger vehicles were 229900, an increase of 155.14% over the same period last year. Among them, 116000 plug-in hybrid cars and 113900 pure electric vehicles were sold. From January to November 2022, BYD sold 1.6227 million new energy passenger vehicles, an increase of 223.96 percent over the same period last year.

At this time, the launch looks up to the brand or does not want to increase sales, the more significance is that it can enhance the height of the brand. At that time, BYD's product rectangle will be more perfect, and the emergence of million-level products of high-end brands will also distance itself from BYD's existing products. At present, BYD's products mainly hit the range of 100000-300000 yuan, which is more in line with the public consumer groups, million-level products can only face a small number of groups.

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