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Weimar Sichuan Company was acquired

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)12/24 Report--

According to the National Enterprise Information publicity system, Weima Automotive Technology (Sichuan) Co., Ltd. (hereinafter referred to as "Weima Sichuan Company") has undergone a number of industrial and commercial changes, and its registered capital has increased from 170 million yuan to 520 million yuan. Mianyang Anzhou Investment holding Group Co., Ltd. (hereinafter referred to as "Antu Group"), which has a stake of 67.31%, has become the largest shareholder of Weima Sichuan Company. At the same time, the legal representative was changed by Shen Hui.

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Data show that Antu Group is jointly owned by Mianyang local state-owned enterprises and Sichuan Provincial Finance Department, which also shows that Weima Sichuan Company is controlled by local state-owned enterprises. As for the relevant industrial and commercial changes, the industry interprets it as the sale of state-owned assets to solve the dilemma of Weima. It is understood that the cooperation between Weima and Mianyang began in March 2019, when Weima signed a project with the Mianyang government to announce the establishment of an autopilot demonstration industrial park and the establishment of an autopilot technology center in Mianyang to speed up autopilot research and development, while releasing the Living Pilot Zhihang auxiliary system.

As one of the key projects to attract investment in Mianyang City, Weima self-driving demonstration Industrial Park plans to invest a total of 20.2 billion yuan to build a project with an annual output of 300000 new energy passenger vehicles, which will have the ability to design, trial and test new energy vehicles, and strive to create a leading trial and production center in China to provide strong support for the manufacture of better product R & D and testing. However, Weima currently has vehicle production bases in Huanggang, Hubei and Wenzhou, Zhejiang. According to the current sales scale of Weima, there is no need to layout a new production base in Mianyang.

According to the progress of the investment project announced by the Sichuan Provincial Bureau of Statistics, the new energy auto parts project of Weima Automotive Technology (Sichuan) Co., Ltd., Anzhou District, Mianyang City, started in January 2021, with a planned land of 1050 mu and a planned investment of 3 billion yuan. the annual production workshop of 150000 sets of auto body parts will be built, and the project is expected to be completed in January 2023. Now that Weimar Sichuan is controlled by local state-owned enterprises, the follow-up cooperation between the two sides will become complicated and confusing.

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Founded in 2015, Weimar was once praised as the most pragmatic new car-building force. Weimar is basically as well-known as NIO and Xiaopeng, and has a more solid foundation than other peers. More importantly, Weima is the first new car-building brand to be completed and put into production. It has two major production bases in Wenzhou and Huanggang with a total production capacity of 250000 vehicles, and has more than 600 offline distribution stores in 211 cities across the country.

Weima EX5 was put off the production line in March 2018, and was officially put into the market in September 2018. Weima took the lead in breaking the doubts about PPT car building, and also gave Shen Hui the courage to bet against Meituan CEO Wang Xing on Weibo, which is referred to as Weima Club as one of the Top3 that creates new forces. In 2019, Weima sold 16900 vehicles, second only to NIO in the new power rankings.

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After entering 2020, Weima began to decline, its status was replaced by ideals, "Wei Xiaoli" has become the mainstream of the market, Weima gradually marginalized. Data show that in 2021, all three Wei Xiaoli companies sold more than 90, 000 vehicles, while Weimar sold only 44000 vehicles, and even the latest cars and zero-running cars also caught up, with sales growth surpassing that of Weimar. According to the Federation of passengers, Weima sold a total of 29284 vehicles from January to October in 2022, of which only 1117 were sold in October. It is clear that Weimar has completely lagged behind in terms of sales, and the business situation is deteriorating.

Shen Hui, chairman of Weimar, issued an internal letter on November 21, saying that in response to financial pressure, the company's management took the lead in taking the initiative to cut salary by half, while the company will adopt a series of financial measures to reduce operating costs. These include managers at the level of M4 and above who take the initiative to cut their salaries and pay 50% of the basic salary; other employees pay 70% of the basic salary; adjust the payday of the company, abolish bonuses such as year-end bonuses, and suspend car subsidies. In response to the pay cut, some Weima people told the media: "this year, supply chain problems, capital market winter and other unfavorable factors continue to haunt the automobile industry. It is easy for the new brands that have been created to develop, and Weima is still trying to get through the cold winter. But it is no longer allowed to sell cars through 'burning money' to compete with other manufacturers for ranking on the list."

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At the end of November, it was reported that Weimar had started layoffs at its headquarters in Shanghai, while outsourcing companies were leaving on a large scale. The report pointed out that many stores of Weima Automobile in Shanghai have been closed, from about 20 to about 12. Many of them are now sold in stock, of which only five or six 4S stores are left before and after sale, and some stores have been closed recently. The official website has not taken down the list in time.

To a large extent, car-building is a "money-burning game". Compared with the tens of billions of cash reserves of other new car-building powers, Weimar's "purse" is indeed too shrunk. Therefore, when the strategy of "trading losses for sales" did not work, and the superimposed listing plan was a long way off, Weima could only adopt a shrinking strategy, that is, internal layoffs and pay cuts and external reduced delivery. but this is a fatal blow to offline dealers, and this situation has greatly increased the pressure on store operation, even to the point where it is necessary to close the store and stop its losses. Some people in the industry believe that in the face of many problems to be solved, Weima's most important thing is to need sufficient funds to support its "survival" first.

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