AutoBeta(AutoBeta.net)12/24 Report--

A few days ago, Geometry issued a price adjustment notice, due to the cancellation of national new energy subsidies, rising raw material costs and other reasons, Geometry will formally adjust the official guidance prices of its products (including Geometry A Pro, Geometry C, G6, M6, Geometry E) in 2023, with increases ranging from 3000 to 6000 yuan. Users decided before December 31, 2022 will not be affected by this price adjustment.

Data show that Geometry Automobile is a high-end pure electric brand under Geely Automobile Group, which was released in Singapore on April 11, 2019, in parallel with Geely brand and Lock brand. At the press conference, the first pure electric car Geometry An officially went on the market, with a current price of 12.68-207800 yuan. According to the official website, the models currently on sale include Geometry A, Geometry C, Geometry E, Geometry M6 and Geometry G6. Among them, Geometry G6 and M6 went on sale in November. The official price range of Geometry G6 after subsidy is 14.98-186800 yuan. Geometric M6 is 14.98-186800 yuan.

A few days ago, Ruilan Automobile also issued a price increase notice, with similar contents: due to the dual influence of the impending withdrawal of the subsidy policy for new energy vehicles and the continued sharp rise in global raw material prices, the price of all series of electric vehicles (except Ruilan 9) will be adjusted from 00:00 on January 1, 2023, by 5000-8000 yuan. Customer orders that have previously signed contracts will not be affected by this price adjustment.

On November 24th, a poster with instructions on Geely's price adjustment circulated online. According to the poster, the official guiding prices of Geely, Geometry and Ruilan brands of Geely have been adjusted by 2000 yuan to 6000 yuan, and customers who pay deposits before January 1, 2023 will not be affected by the price increase. However, it was later officially confirmed that the news was not officially released by Geely. However, at present, Geometry and Ruilan have issued price increase notices, leaving only Geely brands that have not yet adjusted the prices of new energy vehicle products. We will repay users' trust and expectations with higher quality tea farmers and services.

After a week's event, the state subsidy for new energy vehicles, which has lasted for 13 years, will officially withdraw from the historical stage. According to the notice on the Financial subsidy Policy for the Promotion and Application of New Energy vehicles in 2022 issued by the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission, the subsidy policy for the purchase of new energy vehicles will end on December 31, 2022. After that, licensed vehicles will no longer be subsidized.

In the face of the exit of the "state subsidy" next year, a number of new energy vehicle manufacturers, including BYD, have announced that they will raise prices. At the same time, as the "heart" of new energy vehicles, the prices of battery raw materials such as lithium carbonate have been running high, which has become the main reason for the price increases of many car companies next year.

As the price increase is imminent, it has stimulated consumers' demand for cars to a certain extent. When the reporter visited a number of new energy car stores in Hangzhou, he saw that there were many consumers who came to buy cars. Staff said that passenger flow has increased significantly since November, and the main models sold during this period are subsidized, with state subsidies ranging from 4800 yuan to 12600 yuan and local subsidies ranging from 2000 yuan to 10000 yuan in Hangzhou. In addition to state subsidies, some stores have launched limited-time offers in December, such as insurance subsidies, points gifts, cash reduction and other activities, in order to sprint "fancy" sales at the end of the year.

Data show that by the end of 2021, the number of new energy vehicles in China has reached 7.84 million, ranking first in the world for five consecutive years. After the end of the "national subsidy", the development of the new energy vehicle industry will shift from policy-driven to market-driven. A research report predicts that the penetration of new energy vehicles will continue to increase in the future. Sales in China are expected to be 6.7 million in 2022 and 9 million in 2023, an increase of 90.3% and 35% respectively over the same period last year. Industry experts said that the price of new energy vehicles in 2023 may show a trend of high before and low after.

Cui Dongshu, secretary general of the Federation of passengers, said that after the subsidy is withdrawn at the beginning of the year, some models will have a small price increase to iron out its cost fluctuations, and at the end of the year, as the product size further increases, and as the lithium carbonate price falls further, on the whole, car prices will have a small downward trend.

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