AutoBeta(AutoBeta.net)12/25 Report--

On the evening of December 24th, Xilai officially released two new cars on NIO DAY 2022, namely the sedan SUV EC7 and the new generation ES8, in which the EC7 starts at 488000 yuan and the new generation ES8 starts at 528000 yuan. According to the plan, EC7 and the new generation of ES8 will start delivery in March and June next year, respectively, and in the next six months, Lulai will complete the iteration of its full range of models to the second-generation platform. Li Bin, chairman of Lvlai, said that 2023 is the year for the release of sales of the second-generation platform, and three new cars will be released next year, and it is expected that the overall sales potential of the second-generation platform can be seen in the fourth quarter of next year. This also means that there will be more than 8 models on sale in Yulai next year, becoming the largest number of models sold among the three "Wei Xiaoli" car companies.

For next year's sales target, Li Bin said that affected by the withdrawal of new energy vehicle subsidies, the domestic new energy vehicle market will be under some pressure in the first half of next year. "on the one hand, because of the early release of consumption, on the other hand, consumer confidence also needs time to repair." Li Bin believes that the new energy vehicle market will gradually recover in the second quarter next year. At the same time, Li Bin said that the sales of Lexus fuel vehicles will definitely surpass those of Lexus next year, although the sales of BMW Mercedes-Benz Audi are still far behind those of BMW Mercedes-Benz Audi, adding that he is very confident in this goal.

Lexus is a luxury brand of the Japanese car company Toyota Group. At present, the Lexus brand has not been localized in the Chinese market. Its models are all imported and sold in the Chinese market. The best-selling models include ES, RX, NX and so on. Before 2022, Lexus is very outstanding in the domestic second-tier luxury brands. Even if the model price increases do not affect sales, but after 2022, Lexus is very outstanding in the domestic second-tier luxury brands. Lexus's performance in China is gradually declining, falling 16.45% in the first 11 months compared with the same period last year. As for the reasons for the decline in sales, or the lack of production capacity and freight delays caused by the epidemic, of course, the auto industry is concerned that the deeper reason is the rise of domestic luxury brands and new power brands, and Lexus's market share is gradually divided.

According to the insurance figures, the number of Lexus insured in China in 2021 was 219200, down 6.89% from the same period last year. From January to November in 2022, Lexus sold a total of 168644 vehicles, down 16.45% from the same period last year, including 12643 in November, down 8.85% from the same period last year. From January to November in 2022, the cumulative sales of Xilai cars were 105108, up 30.76% from the same period last year, of which November sales were 14153, up 44.33% from the same period last year. In terms of quantity, Lexus outsold Lexus in November, but there is still a gap of 60,000 vehicles in the previous November.

According to the official website, six models are currently on sale under the company, including ES8, ES6, EC6, ET7, ET5 and ES7, covering SUV and sedan models. The prices of the six models are all above 300000 yuan, positioning luxury brands. Li Bin has publicly said on many occasions that the NIO brand is mainly to enter the high-end luxury market, while the popular market will enter through other forms. Not long ago, there were media reports on the Internet that NIO will launch a million-class ultra-luxury sedan. NIO insiders said that at present, the high-end car brand located by NIO has entered the design stage. This high-end luxury car will not appear as a brand new brand, but will continue to be operated by NIO Automobile. If the research and development goes well, the model will be launched as early as 2024 and go on sale around the world, after which it will be matched with Maybach's S-class. For Xilai, the launch of the million-class model may enhance the image of its high-end brand to some extent, but at the same time it also means that the model is unlikely to become a volume model under Xilai.

As for the chances of NIO surpassing Lexus next year, Qin Lihong, co-founder and president of NIO, said: "Lexus sales are expected to be about 200000 this year, and it is very likely that the annual sales of Lexus will reach 200000 next year." Judging from the sales performance of Lexus in 2021 and this year, if not, next year's sales target of Lexus needs to reach the range of 190000-230000 vehicles, calculated according to the sales volume of 200000 vehicles. If Lexus wants to catch up with Lexus, its monthly sales must reach at least 16000 vehicles. With the increasing competition in the domestic car market, it is difficult to achieve monthly sales of 16000 vehicles.

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