AutoBeta(AutoBeta.net)12/27 Report--

On December 27th, Xingtuo Yaoguang officially made its debut and opened the blind booking. the official listing time is expected to be December 2023, with an estimated price range of 17-220000 yuan. It is understood that Xingtuo Yaoguang based on Xingtuo M3X Mars architecture 2.0 to create the first model, positioning medium-sized SUV. In terms of power, Xingtuo Yaoguang carries a 2.0T engine, which matches the 8AT gearbox. According to the plan, the PHEV model will be launched in the future.

The new car basically continues the design style of Xingtu AtlantiX concept car, and the overall shape is very avant-garde, which is different from other Xingtu models currently on sale. The new front face adopts a brand-new design style, the grille uses a diamond-cut grille with a frameless design, the penetrating LED headlights across the front face and the daylight on both sides outline the approximate Greek symbol "∑", penetrating matrix headlights and the lamp belt that continues all the way down are the popular layout of headlamp groups nowadays, and the overall recognition is still relatively high. From the overall appearance, although Xingtuo Yaoguang is a fuel model, it is easy to be mistaken for a pure tram.

On the side of the body, the new car uses a sporty coupe SUV shape, some Lexus RX shadow, the overall line is smooth and round, D-pillar silver panel to further add a refined effect. In addition, the car also uses a hidden door handle design, with petal-shaped wheels, which is relatively rare in fuel trucks. In the rear part of the car, the new car's star LOGO is also hidden in the headlights, the blackened through taillight group is equipped with a large rear spoiler, and the bilateral exhaust also enhances the sense of movement. In terms of size, the length, width and height of the new car are 4781/1920/1671mm and the wheelbase is 2815mm.

In terms of interior decoration, Xingtuo Yaoguang uses the traditional symmetrical layout, the curved twin screen size is 24.6 inches, and the steering wheel uses the touch design, which looks more concise. An integrated through air outlet is designed in the car, and the air conditioning knob of the center console looks extremely chic. It is understood that the car will carry Qualcomm 8155 intelligent cockpit chip, as well as Horizon J3 driving chip, support WHUD, ARHUD, 50W mobile phone charging and other functions.

In terms of power, Xingtuo Yaoguang is equipped with a 2.0TGDI engine with a maximum power of 261hp (192kW) and a peak torque of 400Nm. The transmission system is matched by a 8AT gearbox, and a PHEV model will be launched in the future. Combined with previous news, Yaoguang will be equipped with CDC electromagnetic suspension, four-wheel drive system and L2 intelligent driving assistance system.

According to the known news of the new car, the new car is the highest positioning model of Xingtu brand at present. As a reference, the current price of Xingtu Moon is 17.99-233900 yuan, and the starting price of a new car may be around 200000 yuan. As a heavyweight model of Xingtu brand, it is expected to compete with Chuanqi GS8, Haoyue L, Chuanqi GS8, Changan UNI-K and other models after listing.

Data show that EXEED Star Road was officially released in November 2018, which is Chery's third attempt to hit the high-end market. Prior to this, Chery had planned Ruilin and Guanzhi, but both brands ended in failure. Ruiqi launched in 2009, then announced the suspension of the brand after only three years of weak sales, while Guanzhi "passed on" to Baoneng Group. is also hovering on the edge of the market.

Xingtu undertakes the high-end mission of Chery. Yin Tongyue, chairman of Chery, once said: "the shortcut is Chery's Skoda, Chery is Volkswagen, and Starway is Chery's Audi." To this end, Yin Tongyue set a grand goal for Xingtu, "the planned sales target of the Xingtu brand in 2019 is 60, 000 vehicles, and will strive to achieve the sales target of 100000 vehicles." However, sales have been tepid since the launch of the first model, the Xingtu TX, in 2019. According to the Federation of passengers, Starway sales from 2019 to 2021 were 14000, 18000 and 37000 respectively.

It is not too much to describe the current situation of the star path as being born at an untimely time. Chery is known as the "technical man", and the people who play "technical Chery" do not seem to arouse the enthusiasm of users in the automobile industry in the fast-vanishing era. Compared with other brands, Chery lacks marketing tools, has always been keen on the technology stream, and hopes to take root in this area, but few consumers pay for it. Nowadays, there is no shortage of luxury brands in the Chinese market. Traditional car companies and new power car companies have all put forward their own plans for "brand upgrade, product upgrade, channel upgrade", especially the entry of new power car companies. China's auto market ushered in a new situation. However, in Xingtu, it is rare to feel the high end that a high-end brand should have.

It has been reported recently that Chery will work with Huawei to build a high-end smart car brand. The brand may be positioned higher than Xingtu, with a price range of 30 to 400000 yuan, and the first pure electric B-class sedan is expected to be launched in the second half of next year.

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