AutoBeta(AutoBeta.net)12/27 Report--

On December 26, BAIC Blue Valley insiders said: "in early January next year, the polar fox brand will release a new category, when the koala will be unveiled." According to people familiar with the matter, the koala brand does not cooperate with Huawei, and the product is not based on polar fox's current IMC platform, which can be regarded as BAIC's "new" project. On the above news, BAIC Blue Valley said, "specific information will be released in January (next year)."

The koala's official Weibo account "KAOLA" was registered on November 12. The Weibo authentication information shows that the new account was registered by Beijing New Energy Automobile Co., Ltd. On November 3, the profile of the Weibo shows: "Love the child, love more becomes the mother's own self." at the same time, the first development of the Weibo is a brief description of the mother's contribution to the family from the mother's point of view, calling on mother and baby to get more attention. In terms of overall brand positioning, the brand may be the same as the Euler brand under Great Wall Motor, focusing on female consumers.

According to KuaiBao, BAIC's latest sales volume, BAIC New Energy (including BEIJING/ARCFOX) sold 6052 vehicles in November 2022, an increase of 144.92% over the same period last year. A total of 40316 vehicles were sold from January to November in 2022, an increase of 83.85% over the same period last year. Based on BAIC's annual sales target of 100000 new energy vehicles, BAIC's annual sales target for the first 11 months was only 40.3 per cent.

BAIC New Energy was established in November 2009. in the initial stage, it mainly focused on B-end markets such as taxi, car-hailing and car rental industry, relying on cost-effective EU and EX series. BAIC New Energy went public through backdoor vanguard shares in September 2018, and then renamed the company "BAIC Blue Valley New Energy Technology Co., Ltd.". Since then, BAIC New Energy has also launched the high-end brand ARCFOX extreme Fox. According to the official website, extreme Fox currently has three models: Alpha S, Alpha S HI version and Alpha T, among which the newly listed Alpha S Huawei "HI" version is one of the few products on the market with "magnificent content". However, the cooperation route of Polar Fox's "HI" is not smooth. According to the original plan, the first version of the polar fox Alpha S HI will be delivered at the end of 2021, but nearly a year after the launch of the new car, the car was still skipped several times and was not officially announced until July this year. On May 7 this year, the Alpha S HI version was officially launched, with a total of two new models, priced at 397900 yuan and 429900 yuan respectively, which are powered by Huawei's full-stack smart car solution, integrated with Huawei's intelligent high-end self-driving system and Hongmeng OS Smart + connected cockpit, representing Huawei's highest level of self-driving.

According to the number of risks, the Jihu brand sold a total of 8138 vehicles in the first three quarters of 2022, less than 25% of the annual sales target of 40, 000 vehicles, including 3431 Alpha T and 4707 Alpha S, that is to say, Jihu is also very mediocre in the market. According to the financial report, from 2020 to 2021, the net loss of BAIC Blue Valley was 64.82 yuan and 5.244 billion yuan respectively, and the net loss of shareholders belonging to listed companies in the first three quarters of this year was about 3.5 billion yuan. For BAIC Blue Valley, what BAIC Blue Valley urgently needs to solve is the problem of sales growth, and it may be a good choice to sprint sales by cultivating new brands. It is reported that the C46DB (koala) project of Zhuzhou Branch of Beijing Automobile Co., Ltd. has been put on record, and the main construction content of the new project is to add or transform stamping die inspection tools, welding side enclosure line, door cover line, main repair welding line, painting conveying equipment, final assembly module conveying equipment, etc., on the basis of the existing main line of the production line. At the same time, the introduction of BAIC Group's first scene for young mothers to create a new category of products, to ensure the smooth mass production of new products.

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