AutoBeta(AutoBeta.net)12/27 Report--

In another 3 days, the annual Guangzhou International Auto Show will open with great fanfare. On December 13th, the organizers of Guangzhou International Automobile Exhibition officially announced that the 20th Guangzhou International Automobile Exhibition in 2022 would be resumed from December 30, 2022 to January 8, 2023.

For a moment, there was an uproar in the industry. Prior to this, the Beijing auto show was postponed indefinitely, while the Chengdu auto show was held as scheduled, but only four days after its opening was suspended because of the epidemic. By the end of 2022, all Class An auto shows this year have not played their due role, and the Guangzhou Auto Show, which was announced to resume, will be the first Class An auto show after the opening of the show, and the only auto show in history that spans two years.

Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, said that the postponement or cancellation of the large auto show will not have much impact on auto companies and the industry. He believes that in the past, the way of product promotion was slightly single, and auto companies of various brands had a strong dependence on large-scale auto shows, and would basically choose to release blockbuster new products or strategic plans at large-scale A-level auto shows such as Beijing Auto Show and Guangzhou Auto Show. It can quickly attract the attention of the market in a short period of time, so as to achieve the due effect of communication. The impact of the epidemic on the automobile industry is still relatively great, and it is easy to disrupt the rhythm of product release because of the epidemic, but after these two years of uncertainties, car companies have adapted and been able to formulate corresponding plans for various emergencies, and their dependence on large auto shows has also been reduced.

As the only auto show expected to be held successfully in 2022, the resumption of the Guangzhou Auto Show is still of great significance. Domestic passenger car sales in the first 11 months were 18.366 million, up 1.8 per cent from a year earlier, according to the Federation of passengers. It should be noted that the reason why domestic passenger cars can still achieve growth under the prevention and control of the epidemic is the rapid outbreak of new energy vehicles. Sales of new energy vehicles in the first 11 months were 5.03 million, an increase of 100.1% over the same period last year, with a market share of 27%.

According to the plan, the subsidy for new energy vehicles, which lasts for 13 years, will end at the end of the month, and the fuel vehicle purchase tax discount is about to expire, which will have a geometric impact on the domestic automobile market. According to the analysis of the China Association of Automobile Manufacturers, the lower-than-expected sales performance is mainly due to the increasing downward pressure on the economy, the impact of the epidemic on the automobile consumer market, the hindrance of the release of consumer demand for cars, the weak performance of the end market, and the slow pace of the supply end, which brings greater pressure to the stable operation of the automobile market.

Against this background, as the first international Class An auto show to be held after the release of China's "New Ten principles for epidemic Prevention and Control," Guangzhou Auto Show will open on December 30, in addition to verifying the further liberalization of national epidemic prevention measures, promoting the smooth operation of the economy, boosting industry confidence, stimulating consumption, and speeding up the resumption of work and production, it is more like providing a stage for the final sprint of the auto market in 2022, thus promoting national automobile consumption to return to normal trend. Of course, the rescheduling of the Guangzhou Auto Show is actually a mixed blessing. On the one hand, the originally planned blockbuster auto show has been released one after another, and on the other hand, there are concerns about the safety of prevention and control in large places.

Of course, the Guangzhou Auto Show will undoubtedly bring a good start to China's auto market next year. As Cui Dongshu, secretary-general of the Federation of passengers, said, the resumption of the auto show will further enhance the vitality of the car market and promote auto companies to promote the pace of normal production and sales. At the same time, the holding of the auto show will be of great significance to boost the economy and restore market confidence.

Although the 2022 Guangzhou Auto Show may not be as lively or anticipated as in previous years, there are still many important new cars to pay attention to, such as the new Mercedes-Benz GLCs, the new BMW X1, Changan Yida, Changan Mazda CX-50, Changan Ford's new Ruijie, Red Flag H6, FAW Toyota bZ3, Changan Deep Blue S7, Audi A6L Avant and so on.

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