AutoBeta(AutoBeta.net)12/28 Report--

On December 27, according to a news release from the Media Power Plant of the Interface Financial Associated Press, Xiaopeng Motor continued to adjust its organizational structure, set up a new financial platform to recover the financial rights of each center, and strictly controlled costs. It is understood that the financial and economic platform includes the Financial and Economic BP Department, the platform Finance Department, the Integrated Finance Group, the tax Management Group, the Fund Management Group and the special project team. At the same time, Finance and Economics BP subordinates set up Marketing Service Finance BP Group, R & D Finance BP Group, supply chain Finance BP Group, Manufacturing Finance BP Group and vehicle platform BP Group for each business center.

In response to the matter, a Xiaopeng insider confirmed the news to the media, saying: this platform belongs to the normal organizational structure adjustment, is not set up separately for cost control, and does not report to he Xiaopeng.

In fact, the cost pressure of Xiaopeng has always been there. According to relevant data: in the third quarter of this year, the cost of Xiaopeng car sales increased by 20.4% to 5.9 billion yuan compared with the same period last year. According to the delivery volume of 29570 vehicles in the third quarter, the cost of selling Xiaopeng cars reached about 200000 yuan. In the third quarter of this year, the net loss attributed to Xiaopeng's common shareholders was 2.38 billion yuan, compared with 1.59 billion yuan in the same period in 2021 and 2.7 billion yuan in the second quarter of 2022. At present, Xiaopeng Motor has a cash reserve of 40.12 billion yuan, a decrease of 1.22 billion yuan compared with the second quarter. In addition, Xiaopeng car sales also declined, delivering 5811 new cars in November, down 62.78% from a year earlier.

Or in order to reverse the slump in sales and control costs, Xiaopeng also streamlined and adjusted the P7, P5 and G3i cars. In October this year, he Xiaopeng issued a full email announcing a comprehensive organizational restructuring, establishing the five major committees of products, strategy, technology, sales, and OTA, as well as E, F, and H model platforms. In addition to carrying out a comprehensive organizational restructuring, Xiaopeng Motor has also carried out adjustments in terms of personnel.

According to earlier media reports, in May, several departments of Xiaopeng Automobile carried out executive positions adjustment and department staff layoffs. In addition, in May, Xiaopeng Motor was also reported to have destroyed the school enrollment on a large scale. In response to the cancellation of enrollment, Xiaopeng Motor said: recently, due to the post adjustment and performance optimization of some departments, involving a small number of fresh graduates and related staff adjustment, Xiaopeng Motor will continue to communicate and handle it properly. It is worth noting that Xiaopeng has previously left a message on the recruitment social platform that the company department is in the process of adjustment, and the proportion of layoffs in some departments may reach 30%, but Xiaopeng did not respond to the news.

At the third quarter earnings call, he Xiaopeng said: "We will continue to strengthen cost control and improve operational efficiency in the next few quarters and years, while streamlining investment projects through a great degree of focus on research and development." as well as sharing more platforms and modules among models, we plan to launch more new products with lower R & D investment. " Judging from he Xiaopeng's speech and Xiaopeng's recent organizational structure adjustment and personnel adjustment, we just hope to reduce business costs and improve operational efficiency through a variety of means. In February, he Xiaopeng sent an internal email with the theme of "making cars with warm Blood" to internal employees, pointing out that Xiaopeng Motor is currently inefficient and wants to reduce costs and increase efficiency. The gross profit margin of competitors has exceeded 30%. "in the long run, the gross profit generated by hardware, software services and operations must also exceed 30%."

Judging from the current environment, it is still difficult for Xiaopeng to reach 30% of gross profit. After all, the shortage of raw materials and rising costs upstream will also bring it a lot of cost pressure. For Xiaopeng Motor at this stage, the most important thing is to survive, cost control is also an additional key.

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