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Today, Wei brand official micro bo released a publicity map about its six-seat SUV model, it played taste blue mountain, have coffee have Wei propaganda language. It is understood that this model will debut at the Guangzhou Auto Show on December 30. From the Wei brand car official posters and today's media museum news, the car or named "Blue Mountain."

It is worth noting that this model has been declared earlier in the Ministry of Industry and Information Technology, but because of the appearance of the design caused netizens hot discussion. Subsequently, the official issued a document saying: Wei brand new flagship big six-seat intelligent SUV officially registered in the Ministry of Industry and Information Technology new car declaration catalogue. Once the news was released, there was a lot of discussion on the Internet, and many users enthusiastically fed back all kinds of good suggestions. Here, Wei brand team sincerely thank you for your valuable comments and suggestions! In view of the product styling design that everyone pays most attention to, in line with the endless attitude, we decided to invite everyone to create together on the front styling. At the Guangzhou Auto Show, this model will also show a new design after co-creation.

According to officials, the high-profile model has been redesigned for more than two months, attracting 160,000 users and fans to actively participate, receiving nearly 200 co-created works, and will eventually be presented to users in a brand-new look.

According to the previous declaration information, the car adopts a brand-new design language in appearance, and the front grille adopts a borderless design with strong visual impact. The lines on the sides of the body are smooth and strong, with hidden door handles and large size rims, while the sides are expected to have a panoramic camera. The tail uses blackened through-tail lights. In terms of body size, the length, width and height of the new car are 5105/1985/1800mm respectively, and the wheelbase is 3050 mm. In terms of power, the new car is equipped with 1.5T plug-in hybrid system, WLTC comprehensive range is 1200km, pure electric range is 150km, estimated price is 350,000 - 400,000 yuan, after listing will compete with ideal L8 and inter-boundary M7 and other popular models.

Relevant information shows: Wei brand is a high-end brand owned by Great Wall Motor, which was established in 2016. In the early days, it launched three models, VV5, VV6 and VV7. According to the data, the annual sales volume of WEY brand in 2017 was 86,000 units, and the total sales volume in 2018 reached 139,000 units. However, after entering 2019, WEY brand sales have declined, with sales of only 100,000 units in 2019 and continuing to fall to 79,000 units in 2020. In order to reverse the decline in sales volume, Weipai made strategic adjustments in 2021, clarified its brand positioning of "new generation smart car", introduced coffee intelligent platform and intelligent hybrid DHT solution, and released mocha, macchiato and latte and other models. However, the release of new brand positioning products still failed to reverse the decline of Wei brand sales. According to relevant data, WEY accumulated sales volume in 2021 was 58,000 vehicles, down 25.65% year-on-year. In the first three quarters of 2022, the cumulative sales volume was 30,500 vehicles, down 15.75% year-on-year. In October, the sales volume of Wei brand was 2427 vehicles, down 58.54% year-on-year. Weipai sold 2110 vehicles in November, down 66.43% year-on-year.

Wei brand had been praised as the benchmark for independent brand breakthrough together with Lingke and Xingtu earlier, but now it has opened a big gap with its peers. According to the official plan announced by Wei Brand, WEY brand will launch 16 brand-new models including cars, MPVs, etc. from 2021 to 2023, further segment the market and break through the sales volume of 650,000 vehicles. A few days ago, a group of Wei brand first car road test spy photos in the network exposure, new car positioning sedan. It is understood that the car will be officially released in the first half of 2023.

So far, Wei brand exposure of the brand-new models have Wei brand dream and will be unveiled at the Guangzhou auto show "Blue Mountain." With the emergence of new models, it may mean that Wei brand will abandon the brand positioning of the main SUV and seek new development in the sedan and MPV markets. At this time Wei brand official website, once the most eye-catching "Chinese luxury SUV brand" words have also been quietly removed. At this stage for the sales downturn Wei brand, perhaps every launch of a new car, is a brand self-help opportunity. However, it remains to be seen whether the new models will eventually shoulder the burden of Wei brand upward.

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