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Branding involves everything from new logos and websites to everything about the brand experience. Over the past year, domestic and foreign automobile enterprises have ushered in a wave of standard change, and many automobile enterprises have transformed the former metal and three-dimensional logos into digital and flat ones in order to conform to the mainstream development process of the automobile market. For this reason,"Automobile Industry Concern" makes an inventory of the standard replacement of automobile enterprises in 2022 in chronological order.

January 2022: China FAW

On January 18, China FAW released a brand-new brand LOGO, and the iconic "1" eagle-shaped LOGO entered a brand-new flat era. The redesigned icon continues to be centered on the eagle feather and the number "1," the oval border is reduced to a single line outline of moderate thickness, and the blue fill is removed to become a hollow pattern. Second, the wings on both sides of the 1 and the number in the center are now fully connected, making the figure more orderly. However, compared with the old LOGO, after the new LOGO completely straightens the three lines of the wings, the Chinese character "steam" is not as obvious as before.

It is understood that China FAW was the first automobile manufacturing plant in China and was the earliest automobile manufacturing company established. At present, FAW has become a mainstream automobile enterprise, covering its own brands Hongqi, Mercedes-Benz, Jiefang and joint venture brands FAW-Volkswagen and FAW Toyota.

June 2022: Buick

As a century-old automobile enterprise, Buick will also renew its brand LOGO in 2022. On June 1, Buick officially released a brand-new LOGO. The new LOGO retains Buick's classic "Tricolor Shield" shape, but it cancels the metal ring, and at the same time, the shield changes from staggered arrangement to horizontal arrangement. The shield retains the original three colors while adding a larger area of hollowed-out area. It is understood that this is the 17th time in Buick history to change the standard, the new standard indicates Buick brand in intelligent, electric transformation and upgrading, but the market for Buick new LOGO seems not cold.

July 2022: Long-range cars

On July 29, the remote car released a brand-new LOGO. The new LOGO is flat on the basis of the original design, including the letters T, U and the number 0. T (Technology) stands for technology, U (User-based) stands for users, and 0 stands for focusing on zero-carbon land transportation and sustainable future. It is understood that the long-distance car is a brand owned by Geely Commercial Vehicle and the first commercial vehicle brand focusing on new energy in China. It was officially released on October 26,2016. At present, the long-distance car has completed the layout of five product lines of heavy truck, light truck, small micro truck, LCV and passenger car.

August 2022: Haval/Skoda

On August 22, Haval, a subsidiary of Great Wall Motor, held a new energy strategy conference to announce the comprehensive transformation to new energy, and also released a brand-new brand LOGO. It is understood that Haval's current red background silver logo "HAVAL" was opened in 2013, this new LOGO is simplified on the basis of the previous logo, cancel the red background box used for more than nine years, put "HAVAL" five letters upright, at the same time has a stronger metal texture. According to the official introduction, the design inspiration of the new font comes from traditional Chinese architecture and furniture structure craft_mortise and tenon.

On August 31, Skoda launched a brand new LOGO, brand font and brand color. Similar to many models, Skoda's brand-new LOGO has been flattened, and after canceling the previous light and shadow refraction effect, the overall becomes lighter. In addition, Skoda adjusted the brand font to look sharper, removing the intonation above the "" of the new font, and then breaking the top stroke to form an invisible intonation. It is understood that Skoda is an automobile manufacturer founded in Czech Republic in 1895. It has a history of one hundred years. Now it is a subsidiary of German Volkswagen Group. Since its establishment, it has carried out 12 times of standard change.

September 2022: Citroen

On September 27, French automaker Citroen unveiled a new brand logo. Like peugeot and renault, citroen's new logo pays homage to classics. Inspired by the oval double arrow icon first used in 1919, the new logo has been adjusted to make it more modern, elegant and visual, with a new return to the oval double logo highlighting the inner double arrow, which contrasts sharply with the soft and slender oval frame. In addition, the Citroen lettering has been updated, with the new font retaining the diacritical note above the E letter and separating it independently, while the C letter has a larger opening and leaving a gap in the middle of the R letter. However, this change of standard also caused some controversy, that is, Citroen new standard and gold brigade bus LOGO is very similar, except color and shape differences, its style is basically consistent. However, there is no problem of plagiarism, after all, Citroen's original brand logo is so, has a history of 103 years.

November 2022: Geely

On November 25, Geely Automobile replaced its brand-new brand logo. By contrast, the change of Geely's new and old logos is not very big, it still maintains the form composed of six color blocks of the same color, but the overall outline is no longer outlined by thick and thin lines between the color blocks, and the spacing between the color blocks is basically the same. In contrast, the new logo is simpler and flatter, similar to the design ideas of many recent car companies. It is understood that this is Geely's fifth bid change.

In recent years, with the accelerated development of automobile electrification, major automobile manufacturers have upgraded and iterated their image LOGO, removed the 3D effect of highlight, and changed from complicated and heavy pseudo-materialized graphics to light and smooth planar symbols.

Since 2016, Audi, Volkswagen, BMW, Nissan, Toyota, Volvo, Cadillac and many other manufacturers have entered the wave of brand simplification to accelerate the transformation of electric and intelligent networking. For now, this trend of simplification continues and is strong. As far as automobile brands are concerned, the ultimate goal of most brand image transformation and upgrading is to enhance brand value, help brands expand the future new energy market, and inject new momentum into industrial development. Of course, flat design is not a new trend, just a reasonable solution to the common problems caused by different trends, but it has to be admitted that flat design has become the mainstream of the market.

The personage inside course of study thinks, flat design has the advantage of easy identification, easy to spread, but really force automobile enterprise in these two years collective change standard reason, or intelligent general trend. Cheng Zhenbiao, a senior research expert and researcher-level senior engineer of China Automobile, said that the change of standard means its determination to innovate, change and revolution, aiming to win users and establish a new image and new look of the enterprise. This shows that mainstream car companies that have or will have a history of 100 years will appear in front of users with a completely new attitude,"parting ways" with the traditional fuel era.

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