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On the first day of the 2022 Guangzhou Auto Show, the Lincoln pure electric concept car Lincoln STAR was officially unveiled, which is defined as the design direction of Lincoln brand electrified transformation products.

From the appearance of the concept car, the overall design of the new car focuses on simple style, using the very popular shape of pure electric vehicles nowadays, the front face adopts closed intake grille design, a large number of lighting designs are added inside, the middle is Lincoln LOGO logo, and the upper part of the grille is integrated with the through headlight group and the grille to form an integration, and the recognition is very high after lighting.

On the side of the body, the new car adopts a design style similar to that of a yacht, and the rear part of the roof shows a rapid decline in visual effect. the new car is equipped with frameless doors, closed rims and a slip-back rear design, and the brand LOGO is embedded on the edge of the door to improve the recognition of the new car. In addition, the new car also uses a super large area of transparent side columns to allow more light into the car, and the roof is a panoramic canopy with a large area of discoloration. In the rear part, the shape of the new car basically echoes with the front face, using a through taillight group, connected by a strip at both ends and embedded with Lincoln "LINCOLN" English logo.

In terms of interior decoration, the layout of the new car is mainly science fiction, and there are basically no physical buttons in the car except the steering wheel. The large screen across the left and right sides replaces the LCD instrument and the central control screen, using knobs to shift gears. In terms of power parameters, the official has not yet announced. In addition to the above concept cars, Lincoln is scheduled to deliver three new all-electric cars by 2025 and add a fourth by 2026.

Lincoln LINCOLN is a luxury brand owned by Ford, founded in 1917 by Henry Leland. Lincoln first entered the Chinese market in 2014, when Lincoln China held a press conference in Shanghai and announced the listing of its luxury SUV MKC and luxury car MKZ in China. Lincoln's sales have been growing by leaps and bounds since the new car entered the Chinese market. Data show that from 2015 to 2019, Lincoln sold 11630, 32558, 54124, 55315 and 46629 cars in China, respectively.

At the end of 2019, the Lincoln brand decided that the Lincoln Corsair (Chinese name "adventurer") was put into production by the Changan Lincoln Joint Venture Company. The car is positioned as a medium-sized SUV and can be regarded as the successor of Lincoln MKC, with a 2.0T engine on its power. On March 12, 2020, Lincoln's first domestic car, the adventurer, was officially launched with a price range of 24.68-345800 yuan. The car is positioned as the luxury brand compact SUV, which is the entry model and the cheapest model in the rectangle of Lincoln brand SUV products, and the low price quickly prompted Lincoln's sales in China to rise. Data show that in 2020, Lincoln sold 61761 cars in China, the highest since the Lincoln brand entered China. The main reason is that Lincoln cooperated with Changan Automobile to realize localization in 2020, launching two models, adventurers and fliers, which gained high popularity in the market. By 2021, Lincoln's sales in China still maintained a trend of rapid growth, rising 48 per cent to 91621 vehicles compared with the same period last year in 2021, making it the largest Lincoln car sales country in the world.

However, after entering 2022, Lincoln's sales in China showed a clear downward trend. from January to November in 2022, Lincoln's sales in China fell 4.3% to 70900 vehicles from a year earlier, including a 6.97% year-on-year decline in September to 7475 vehicles, a 17.75% year-on-year decline in October to 6148 vehicles, and an 18.40% year-on-year decline in November to 5017 vehicles, the third consecutive month of year-on-year decline.

According to the official website, Lincoln is currently sold in China into two camps, namely, the SUV camp composed of adventurers (24.68-345800 yuan), aviators (51.38-763800 yuan), navigators (32.88-478800 yuan), navigators (1.428 million yuan) and Lincoln Z (25.28-340800 yuan). Among them, the Lincoln Z is the new model launched by Lincoln in March this year, and it is also the first domestic car under Lincoln. The car has launched two models, iCool and I share. The price of the iCool series is 25.28-335800 yuan, and the price of the I-share series is 26.98-340800 yuan. In addition, the navigator is a mid-term modified model. On July 29th this year, the new car launched only one model. The new car is mainly aimed at optimizing the appearance and configuration. The power side is still equipped with 3.5T V6 engine. In addition, the medium-term change adventurer will be on the market in 2023, and the car has now been declared in the Ministry of Industry and Information Technology. As a medium-term model, the new car will have a brand new interior design, or be equipped with the same Lincoln Z touch Dalian screen, powered by a brand new 2.0T engine model CAF484WQC3, with a maximum power 192kW.

The official picture of Lincoln adventurer in the mid-term of the overseas edition

With the official debut of the Lincoln pure electric concept car Lincoln STAR concept car, the new car may become the first pure electric car of the Lincoln brand, and the new car will share some of the sales for Lincoln at that time. However, the model unveiled at this Lincoln auto show is still at the conceptual stage, and it is still unknown when the car will be mass produced. It is obviously impossible for Lincoln to rely on this car to increase sales in China. At present, Lincoln's sales in China basically come from fuel cars, among which adventurers are one of the important sales sources of Lincoln brand. new car traffic insurance data show that in the first 11 months of 2022, adventurers sold 34200 vehicles, accounting for 48.23% of the total sales. however, it fell by 24.06% compared with the same period last year. As for whether adventurers can stop the decline of Lincoln's sales in China after completing the mid-term change next year, due to the limited declaration information of the car. It is impossible to draw a conclusion at this time.

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