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At the 2022 Guangzhou Auto Show, Mazda's new model CX-50 was officially launched, with the new car positioning compact SUV, based on Changan Mazda's newly developed oil and electricity platform. According to the plan, the new car will be officially launched in May 2023.

In terms of appearance, the new car adopts the family design style of Mazda, and basically extends the modeling of overseas models. In the front part, the new car uses a large area intake grille, the interior is supplemented by the classic black honeycomb layout, in the middle is the brand LOGO, both sides with long and narrow headlights, and connect with the grille to form an integrated visual effect, the lower enclosure uses three-stage design and decorated with black strips to make the new car look more rigid.

On the side of the body, the new car has strong lines, the roof is equipped with segmented waistline, the bottom uses two-color five-spoke wheels, and the windows are decorated with chrome strips, giving a full sense of movement. In terms of size, the length, width and height of the new car are 4785/1920/1638mm, the wheelbase is 2815mm, and the positioning is compact SUV. In the rear part, the new car also uses a double arc LED taillight design, which has a higher degree of recognition after lighting, the license plate frame is concave in the design, and the lower enclosure is integrated with black panel decoration with a hard silver anti-friction board, which echoes with the front face while further highlighting the sports flavor of the whole car, and the exhaust layout adopts bilateral single circular exhaust design.

In the interior part of the car, the new car continues to be based on the usual simple style of Mazda, with a 7-inch LCD meter and an 8.8-inch (low-equipped model) or 10.25-inch suspended strip central control screen, plus a three-spoke multi-function steering wheel and a mechanical handle. although the layout is simple, it does not lose the sense of technology. In terms of power, the new car will launch 2.0L and 2.5L power options in the early stage, and are equipped with 6AT gearboxes in transmission. It is reported that 2.5L hybrid models will be launched in the later stage of the new car.

As far as the current compact SUV market is concerned, the new car may compete with compact SUV models such as Honda CR-V (16.98-276800 yuan), Toyota RAV4 Rongfang (17.58-260800 yuan) and Nissan Xiaoke (15.49-188900 yuan).

According to previous statistics of Automotive Industry concern, Mazda's new car sales in China in November 2022 were only 5959, down 59.6% from a year earlier, the highest decline among Toyota, Honda and Nissan. It should be noted that Mazda also recorded a 20-month year-on-year decline in November. According to Automotive Industry concern, Mazda's continuous collapse in China is mainly due to its slow product renewal and slow electrification transformation.

Since the withdrawal of FAW Mazda, Mazda mainly depends on a car company in Changan Mazda in the domestic market. Changan Mazda currently sells seven models, including Onksera, Atez, CX-8, CX-5, CX-4, CX-30 and electric car CX-30 EV. Although Mazda's products are not small, the only one that has done well is the Onksera. The insurance figures show that from January to November in 2022, Changan Mazda sold a total of 97900 vehicles, down 43.03% from the same period last year, of which Onksera was 56400, accounting for 57.60 of the total sales; CX-5 was 15900; CX-30 was 10700; and the performance of other models was mediocre, such as Atez's first November sales of only 7314, CX-4 6141 and CX-8 1203. As for the market performance of the electric model CX-30EV, the retail data show that there are only 329 CX-30EV vehicles in Mazda from January to November in 2022, of which the sales from June to November are 27, 24, 9, 31, 22 and 11 respectively, with monthly sales of only double digits. By contrast, Honda, Toyota and Nissan have all launched pure tram products such as Toyota bZ4X, Honda eRU N and Nissan Ariya in 2022, while Mazda's CX-30 EV was launched in 2021 and is based on the conversion from oil to electricity.

At present, Mazda is in urgent need of a popular model to save sales, and the Mazda CX-50 can be regarded as the first model launched in China after the merger of North and South Mazda, so the market sales performance of the car is self-evident to Mazda's sales in China. Considering the positioning and appearance of the new car, if the price of the new car is suitable, it may have a good performance in the same class.

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