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As Jiangxi's largest car company, Jiangling, its Lufengzi brand has a mixed reputation in China. It has become a hot car company in the domestic car market for imitating the appearance of Land Rover Aurora X7, and has also won the attention of many consumers. and excessive imitation has also led Lufeng into a crisis of declining sales.

A few days ago, a group of suspected espionage photos of Lu Feng's new SUV were exposed online, code-named E315. From the photo, we can see Lu Feng's previous design style again, this SUV not only combines the design elements of Land Rover, but also adds modern and Ford design style. The new model will be positioned as a compact SUV and is expected to go on sale in the third quarter of this year. According to industry insiders, this car is likely to be Lufeng's Xiaoyao model.

In appearance, the design style of a group of split headlamps and huge hexagonal intake grille, the top lamp is the daily light, the middle lamp is the headlight, and the bottom lamp is the fog lamp. The three kinds of lights use three-level three-dimensional design to make the front face of this car slightly with the domineering and modern convergence of Ford pickup. The side of the body, with 18-inch two-color wheels and red spray-painted brake calipers, looks very young, except for the small windows and high waistline, the overall diving side design, concise with a sense of fashion. The rear of the car is the same as the front face, split design, large-size opening design of the trunk embedded in the middle of the land wind logo, very recognizable, double trachea and small tail design is more sporty.

On the interior, brown and black reflect each other at first glance, and the concise center console and 9-inch embedded central control screen give people a sense of oneness. With a brand new electronic lever and dashboard, you can see that this car will have a better sense of control than previous land wind models.

For power, you can refer to the 1.5T turbocharged engine of the current Lufeng X7, with a maximum power of 163 horsepower and a peak torque of 250 Nm. Although the power is not too strong, it is enough for daily use.

As we all know, Lufeng has always been famous for its appearance in the eyes of consumers, and the imitation of Land Rover has made Lufeng a hot brand among consumers in the past few years, which has also brought about the transformation crisis of Lufeng. It is understood that the overall sales of Land Wind vehicles in the Q4 quarter of 2018 was 5155, down 18% from the previous month. The cumulative sales as of December 2018 were 25723 vehicles. Its five models except Lufeng X7 and Lufeng X8 all showed a downward trend, with its popular model Lufeng X22018 down 26% in the highest quarter. It was also reported yesterday that Aichi, one of the new car-building forces, will buy 50% of Lufeng Motor. It has also been confirmed that Lufeng is facing the dilemma of poor performance in the cash model market and insufficient investment in new models.

According to statistics, in January 2019, domestic automobile production and sales completed 2.365 million and 2.367 million respectively, down 4.7% and 11.1% respectively over the previous month, and 12.1% and 15.8% respectively over the same period last year. Only a few car companies have achieved positive growth compared with the same period. The market performance of the new SUV, which may go on sale in the third quarter of this year, is still worrying.

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