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On December 30, the China Automobile Circulation Association issued the reply letter on the report on the substantial increase in the Price of the Automobile Network drainage platform: I will receive the Hunan Automobile Chamber of Commerce's report on the substantial Price increase of the Automobile Network drainage platform. And the reflection of the relevant member units, I will attach great importance to this. Immediately reflect and discuss the difficulties and demands faced by the dealers directly with the three major automobile network drainage platforms.

According to a red-headed document issued by Hunan Automobile Chamber of Commerce, Hunan Automobile Chamber of Commerce reported to the China Automobile Circulation Association that the automobile network drainage platform charged an increase in membership fees for car dealers in 2023. It has been revealed that a number of Guangzhou Automobile Honda and Beijing Hyundai dealers in Changsha have reported a sharp increase in the price of the 2023 cooperation plan offered by the automobile network drainage platform, and there are also very unreasonable terms in their contracts and platform rules.

According to the price calculation provided by the person in charge of the Guangben automobile dealership: the lowest annual member price of an automobile in 2023 is 233738 yuan, an increase of about 44% over 2022; the annual member price of Yi is 238800 yuan, an increase of about 39%. Under the condition that the trading volume remains unchanged, the member price is expected to be 255500 yuan in 2023, an increase of 93%.

According to the survey, among the 79 4S stores of 25 automobile brands in 9 cities, including Changsha, Hunan Province, 2023 need to pay more than 25 million yuan in membership fees to the three automobile network drainage platforms, with an average of more than 300,000 yuan per 4S store. the highest 4S store needs to pay 640000 yuan, which brings a serious burden to car dealers. Hunan Automobile Chamber of Commerce put forward a request, asking the China Automobile Circulation Association to interview the above-mentioned online video streaming platform, asking member prices not to rise any more in 2023. At the same time, request the circulation association to standardize the development of automobile network drainage platform and jointly build a good market order.

Like some car and Yi, it belongs to an one-stop automobile information and service platform, which provides users with real and professional car content and efficient car selection service, as well as efficient solutions for automobile manufacturers and dealers. Compared with the other two, the reason why the price of a certain emperor has risen so much is mainly due to the change in the mode of cooperation. At the end of August this year, Zhi launched a "clue revolution" in the industry, formally launched the CPS trading solution, and planned to switch from CPT mode to CPS mode for all distributor member products in the country from 2023.

The so-called CPT mode is the acronym of Cost Per Time, that is, manufacturers and dealers pay the clue fee according to the length of use or the life cycle (usually one year), which is the mainstream way of cooperation between automobile vertical media and automobile companies. In the view of a certain emperor, under the CPT model, the current industry "clue prosperity", but the bubble is serious, did not effectively boost sales, or the growth rate is not matched. As a result, Zhi introduced a CPS (pay per successful transaction) transaction solution during the Chengdu auto show, and he hopes that after switching to CPS mode, it can bring real and efficient transaction conversion to car brands and dealers, and achieve accurate measurement of transaction costs.

In order to resist the increase in membership fees, the National Automobile Circulation Association of many provinces and cities and the dealers' Chamber of Commerce issued a document calling on member units to suspend the renewal of contracts with various automobile platform operators, while hoping that the major network drainage platforms can watch and help each other with car dealers and help each other in the same boat, rather than greatly enhance cooperative quotations, increase the operating pressure of car dealers, compress profit margins, and make the automobile industry worse.

According to auto bloggers, the scale of car companies and dealers who directly chose to cooperate with stores during the price increase is much larger than expected, with BYD, Volkswagen, BMW, Cadillac and new powers Tesla and NIO most of the trading limit.

Admittedly, life in the upper, middle and lower reaches of the auto industry has been difficult this year. Take the downstream car dealers as an example, the car circulation end, which has been blocked and silent one after another, is experiencing the double squeeze of immobility and high inventory, and the health of the capital chain is deteriorating day by day.

Prior to this, Quanlian dealers conducted a sample survey on the operation of nearly 100 dealer groups and 4S stores in 15 provinces and cities, including Beijing, Shandong, Guangdong and Hunan. From the survey, in the first three quarters, almost all the dealer groups' operating profits declined to varying degrees, more than 50% of the dealers suffered losses, and some dealers even suffered serious losses. By the end of the third quarter, more than half of the 4S stores were in a state of loss, with a loss of less than 1 million yuan accounted for 27%, those with a loss of 1 million yuan to 5 million yuan accounted for 18%, and about 10% of the stores lost more than 5 million yuan. According to the China Automobile Circulation Association, more than 73% of dealers are unable to complete sales tasks, and 61.1% of them have a task completion rate of less than 80%.

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