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On the first day of the new year, Tesla began to promote sales crazily again. Tesla announced on the official Weibo today that new car orders for Model 3 and Model Y completed from January 1 to February 28, 2023 will enjoy an incentive program of 6000 yuan for limited-time delivery, as well as an insurance subsidy of 4000 yuan if they buy corresponding car insurance through Tesla's cooperative insurance institution. The above preferential scheme is applicable to customized cars, existing cars, exhibition cars and test driving. If you apply for a loan from any cooperative financial institution or Tesla financial leasing scheme from January 1 to March 31, 2023, and complete the order for vehicle delivery, you will enjoy a preferential annualized rate of 3.5%. In addition, Tesla also launched the official replacement limited time benefit, and the replacement of other brands of vehicles Tesla can enjoy a 90-day trial of enhanced automatic driving (EAP), but the new car order date must be completed from January 1 to March 31, 2023 and before delivery to complete the replacement agreement. The replacement vehicles do not include all models of the Tesla brand.

According to Tesla's Chinese official website, the current pick-up time for all versions of Model Y and Model 3 is 1-4 weeks, of which the Model Y rear-wheel drive version costs 288900 yuan, the dual-motor all-wheel drive long-range version costs 357900 yuan, the dual-motor all-wheel drive high-performance version costs 397900 yuan, the Model 3 rear-wheel drive version costs 265900 yuan, and the dual-motor all-wheel drive version costs 349900 yuan. Combined with the above preferential benefits, the price range of Model 3 and Y is 25.59-387900 yuan.

It should be noted that Tesla's promotional activities are not limited to the Chinese market. Tesla's US official website increased the discount on its models on the last day of 2022, when Tesla showed that by December 31, 2022, the delivery of the Model S and Model X would receive 7500 US dollars in points and 10, 000 miles of free supercharging service. Before that, only the latter had the above offer.

In fact, starting from the fourth quarter of 2022, Tesla began to carry out price reduction promotional activities. at the same time, Tesla's Shanghai factory was also exposed one after another about the suspension or reduction of production, although Tesla repeatedly denied reports related to the suspension or reduction of production. however, the automobile industry generally believes that whether it is the launch of promotional activities or the exposure of the news of suspension or reduction of production All of them are related to the substantial increase in the production capacity of Tesla's current Shanghai factory, the fact that market demand has not met expectations and overcapacity. According to the data, Tesla delivered a total of 909000 new cars worldwide in the first three quarters, of which 343000 were delivered by Tesla worldwide in the third quarter and 188000 by the Shanghai Super Factory, accounting for 54.8% of the total delivery. According to the latest data from the Federation of passengers, by the end of November, the Tesla Shanghai factory had delivered a total of 655000 new cars in 2022, of which 285900 were delivered by Model Y in the first 11 months, up 121.0% from the same period last year and down 7.3% from the same period last year. Tesla China expects the Shanghai plant to hit 750000 vehicles this year, or about 100000 in December.

Now that the new Model X and Model S have been officially unveiled at the Guangzhou Auto Show, Tesla said that the market prices of the new Model X and Model S all-series models Chinese mainland will be announced on January 6, 2023, and delivery will begin in the first half of 2023. It is expected that the starting prices of the Model S and X may be around 900000 yuan and 950000 yuan.

In terms of the appearance of the model, the new Model X adopts the latest family design and optimizes the appearance details, the front face is designed with a new motion encirclement and fog lights, the rear is equipped with a fixed tail wing, and the performance version increases the exclusive logo to improve recognition. The power provides the choice of double motor and three motor, and the maximum power is 493kW and 750kW Magee CLTC, the maximum mileage is 700km and 664km respectively. The new Model S also fine-tuned the front face, such as the replacement of a new sports encirclement and LED fog lights, with a larger air intake, the overall movement, power to provide dual-motor and three-motor power, the maximum power of 493kW and 750kW 493kW and 750kW 715km and 672km respectively.

In addition to the news on the model, the recent substantial evaporation of Tesla's market value has also attracted much attention from the market. As of December 30, US Eastern time, Tesla's latest market capitalization was $389 billion, closing at $123.180, up 1.12 per cent, after Tesla had fallen for several days and had fallen nearly 65 per cent this year. According to foreign media reports, the share price of Intezra plummeted, and Tesla and Twitter CEO Musk became the first people in history to lose $200 billion in wealth.

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