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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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On January 1, a letter "A letter to all Evergrande people" released by Xu Jiayin, chairman of Evergrande, spread on the Internet. According to the contents of the letter, Xu Jiayin summed up the performance of Evergrande Group last year, saying that in 2022 Evergrande Real Estate had fully resumed work on 732 guaranteed delivery buildings, with a total of 301000 buildings for the whole year; Hengchi car sharpened a sword in three years, realizing the mass production and delivery of Hengchi 5; Evergrande property did its best to serve more than 10 million owners; Haihua Island operated steadily, receiving a total of 7.6 million tourists.
At the same time, Xu Jiayin also said in the letter: "2023 is the key year for Evergrande to fulfill its corporate responsibilities and do everything possible to guarantee the delivery of the building." I firmly believe that as long as all Evergrande people work together, never give up, work hard, work hard, and do a solid job in all aspects of construction, sales and operation step by step, we will certainly be able to complete the task of the Baojiao building. We will certainly be able to repay all kinds of debts, resolve risks, and open a new chapter in the rebirth of Nirvana. "
Of course, from Xu Jiayin's speech, it is not difficult to see that for Evergrande, Baojiaolou and Hengchi cars, Evergrande property are Xu Jiayin's recent key work. Since December last year, negative rumors about Evergrande have been coming out. On December 2, Evergrande Xu Jiayin attended the working meeting and said that he would ensure the completion of the annual security building task. On December 26, Xu Jiayin once again said at the regular meeting of Evergrande Group that no one of Evergrande should be allowed to lie flat, and that leaders at all levels of the group must lead all staff to carry forward the spirit of never giving up and keep up their efforts and fight day and night. As long as we do a good job of resuming work and production and grasping the construction of the project at all costs, we will certainly be able to deliver the house to the owners, resume sales, resume operation, and pay off debts.
As for Evergrande, there were earlier media reports that in order to reduce costs, Evergrande Automotive Group headquarters will be disbanded, headquarters personnel structure will be adjusted, most people face layoffs, and a small number of people sink to the factory. In addition, there are also news that Hengchi car sales staff are in arrears of wages and Evergrande asked all their staff to move to Tianjin by the end of December.
However, in response to the news, Gao Jingshen, chief executive of Hengchi, said: the company does not have the so-called "shutdown affected by external factors" as portrayed by individual media. Due to the impact of the epidemic and fierce market competition, Hengchi faces great challenges. To this end, the company takes the initiative to adjust its development strategy, achieve healthier and more efficient development through scientific staff reduction and structural optimization, and reshape a capable and efficient team, which not only meets the production and delivery of Hengchi 5, but also conducive to the promotion of follow-up research and development.
On December 30, 2022, Evergrande issued a notice on the Hong Kong Stock Exchange to reveal the latest news of Hengchi 5, saying: "Hengchi 5" is in mass production and has delivered a total of 324 "Hengchi 5" to customers. In order to save costs, the Group is carrying out a series of cost-saving measures, including reducing the overall number of employees, arranging some employees to take a break, reducing the wages of some employees, and so on. The Group will continue to maximize its efforts to create favorable conditions for the mass production of "Hengchi 5".
It is understood that Hengchi 5 is the first mass production car under Evergrande, and it is difficult to achieve mass production on the market in doubt. Hengchi 5 officially went on sale on August 10 last year, launching a total of one model with a price of 179000 yuan. On September 16, Hengchi 5 went off the line at the Tianjin factory. October 29, Hengchi 5 opened delivery, the first batch of 100 units. In fact, for Hengchi 5, the biggest concern for consumers may be whether the vehicle is a "bad tail". Evergrande also understands this. In order to allay the concerns of consumers, Hengchi 5 also launched a "notarized car purchase" method, that is, full payment is made when the car is delivered, and the car can be refunded within 15 days after picking up the car, and the purchase money has to go through a special account of the notary office. In addition, it also offers a lot of rights and interests concessions to consumers.
However, judging from the official delivery of Hengchi, Hengchi 5 is still a long way from the plan laid down by Evergrande. Earlier, Hengchi had planned to complete the delivery of the first 10,000 vehicles in the first quarter of 2023 and speed up the R & D and production of other models. In addition, Hengchi 6 will be mass produced in the first half of 2023; Hengchi 7 will be offline in the first half of 2023 and mass production in the second half of 2023, while speeding up the R & D progress of Hengchi 1 and Hengchi 3. Judging from the current situation of Evergrande, it may be very close to achieve the target of ten thousand vehicles delivery.
At the present stage, Evergrande is still in a state of loss for years, so it is not easy to assume the role of "savior". Although Hengchi 5 has achieved the first batch of delivery, but the follow-up still need to invest a lot of money, and the whole Evergrande department is the most lack of funds. If Hengchi 5 has no way to quickly improve the hematopoietic function, it will further aggravate the financial crisis of Evergrande. Once upon a time, the deep-pocketed Evergrande shouted the strategy of "buy, cooperate, circle, big, good", but as Evergrande fell into financial crisis, Evergrande's advantage was gradually weakened. Xu Jiayin's New year's resolution is very good, want to pay off all kinds of debts in 2023, but from the actual situation, it is still very difficult to achieve this goal.
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