AutoBeta(AutoBeta.net)01/04 Report--

On January 2, there was a rumor on the Internet that "Xiaomi car building encountered difficulties and Xiaomi car brand was not approved". According to Weibo blogger "Liji" post said: Xiaomi car building difficulties, so far Xiaomi car brand has not been approved, has been included in the concept of capital disorderly expansion, may not be allowed to call Xiaomi car in the future, can only work for others. In response to the blogger's statement, Wang Hua, general manager of Xiaomi's public relations department, then forwarded the post on Weibo: the news is not true, there is no saying that the brand needs approval, and Xiaomi is progressing smoothly. Thank you for your attention.

Later, the blogger Liji posted again that he had been complained. On the previous claim that Xiaomi car-making encountered Kaner Weibo has been deleted due to complaints of infringement. As for the post of Li Ji, Wang Hua, general manager of Xiaomi Public Relations Department, said again: there is still a market for writing small essays, at least in the environment of Weibo. Take the big stick of "authoritative news" to make a serious comment, and then you can say some layman's words that the industry has never heard of, and the big hat of disorderly expansion of capital is as good as ten thousand essential oils.

Finally, Wang Hua, Xiaomi public relations, said: just to dispel rumors is not to blame anyone, just to clarify misleading false information, the original intention is not to win or lose, let alone win sympathy and win traffic. After all, network information is so developed these days, who doesn't know a few insiders, and there is no need to work on gossip so repeatedly, not to mention some professional information that ordinary people can't tell. For false information, we will still complain and report through legal means. After all, although the network is popular with small essays, the platform still has to be legal. However, the blogger Liji does not agree with Xiaomi's response to Wang Hua's public relations. It posted again: the response is a bit of a word game. And point out whether the millet model is like Taycan will soon be clear at a glance. As for whether Xiaomi car has encountered "production and sales qualification approval difficulties", this is the complete statement I have heard, there is no avoidance, and the time point is also very clear.

In fact, this is not the first time Xiaomi has been caught in a storm. In early November last year, it was reported that Xiaomi's car-building had been stopped. However, in response to the news, Xiaomi responded: Xiaomi's car project is progressing smoothly. Lin Shiwei, vice president and CFO of Xiaomi Group, also disclosed the latest developments of Xiaomi car manufacturing at the earnings meeting on November 23 last year, saying that the number of Xiaomi automobile research and development team has exceeded 1800, with a total investment of 1.86 billion yuan in the first three quarters. "the official target of mass production in the first half of 2024 is very smooth, and the current chip supply has not affected Xiaomi's automobile business."

But the questioning did not stop. At the end of November last year, the media revealed that the progress of Xiaomi's car project was delayed and the self-driving test was not as expected, which may eventually lead to a decline in the competitiveness of the product. It is understood that the news came from a high-level employee of Xiaomi, who revealed: "it seems to be progressing smoothly on the surface, but the actual progress is a lot slower." Some of the features and products that should have been delivered will be cut off. " In addition, an employee close to the interaction department revealed that the main interaction has not yet been fully settled. But there should be an interactive architecture at this node, and it should be clear what levels the architecture has, how they are displayed, and how to implement them. But in fact, none of this has been determined yet.

At present, it is not known what it is like to build a car, but Xiaomi has invested a huge amount of money to build cars across the border. Xiaomi invested 829 million yuan in innovative businesses such as smart electric vehicles in the third quarter of this year, up 35.68 percent from the second quarter, according to Xiaomi's third-quarter results. In the first three quarters of this year, Xiaomi invested a total of 1.865 billion yuan in car-building business. Judging from Xiaomi's results for the third quarter of 2022, Xiaomi's earnings in 2022 are not satisfactory. Relevant data show that in the third quarter of this year, Xiaomi's revenue was 70.474 billion yuan, down 9.7% from the same period last year, while its adjusted net profit was 2.117 billion yuan, down 59.1% from the same period last year. Of this total, Xiaomi's smartphone business revenue was 42.5 billion yuan, down 11.1% from the same period last year.

In the case of the sharp drop in the net profit of Xiaomi Group, whether Xiaomi can build cars smoothly has naturally become a topic of concern in the industry. As a member of cross-border car building, Xiaomi not only has to face the financial problems needed to build cars, but also needs to be based on technology. For Xiaomi, it is still a layman in car building. Car hardware is not what Xiaomi is good at. Some industry insiders pointed out that in the current market trend, Xiaomi has not yet achieved mass production is indeed a bit "late". The key to Xiaomi coming ashore as soon as possible is mass production, and the supplier scheme of autopilot technology may increase its speed of mass production. But none of this can be achieved if the problem of qualifications is not solved.

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