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Can it sell like hot cakes? The new 408X debuts

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)01/05 Report--

On January 5, Dongfeng made its official debut of the new 408X. It is understood that Dongfeng Peugeot New 408X is based on Peugeot EMP2 platform, using the slip-back design of classic Fastback models, and will be produced by Chengdu factory in the future.

In terms of appearance, the new 408X uses the latest design language of the Peugeot family, the interior of the large forward grille is embellished with dot matrix elements, the new lion logo is placed in the center of the grille, and there is a "408" logo above the hood. At the same time, the long and narrow headlight group is integrated with China net, and the tusk LED daytime driving lights extend to the lower air intake, with the lower three-stage lower surround design and black decoration filling to make the front face look more radical. The difference is that the chrome strip in the grille of the new 408X is vertical rather than horizontal, and the internal structure of the headlamp group is also different from that of the new 408.

On the side of the body, the new 408X is designed in a cross-border style, with black anti-friction material around the body and wheel eyebrows, and the height is between the car and the SUV. The rear part of the car, the huge slip-back tail and hatchback tail door look very smooth, the taillight group is also different from the new 408, the taillight is narrower and longer and the end is not bifurcated, but the internal three diagonal structure is consistent with the new 408. In terms of size, the length, width and height of the new 408X are 4687/1859/1478mm and the wheelbase is 2787mm.

In terms of interior decoration, the new 408X uses a large number of straight-line design to create a strong mecha style, with double-touch screen design of central control and full liquid crystal instruments, the sense of science and technology has been effectively enhanced. In addition, the traditional stopper is replaced by the latest electronic lever design, the transition between the central control screen and the lower table is natural, and the necessary physical keys are retained, thus allowing more storage space.

In terms of power, the overseas version 408 provides two 1.6T plug-in systems with different power, and the maximum power of 1.6T engine is 180Ps and 225Ps respectively. In addition, the new car also offers 1.2T three-cylinder engine model, maximum power 132Ps, peak torque 230Nm, all three models match the 8-speed automatic transmission. With reference to the Versailles C5X, the new car is expected to have a 1.6T four-cylinder engine, matched by an eight-speed manual transmission.

In June 2022, the new Peugeot 408 was released overseas. In August 2022, Dongfeng Peugeot New 408 officially launched, the new car for appearance, interior, power upgrades, of which the biggest change is to cancel the old 1.2T three-cylinder engine, all equipped with 1.6T turbocharged engine, the price is 10.57-121700 yuan. To put it simply, Dongfeng Peugeot New 408X is the original 408, and the new 408 currently on sale in China is actually a special hatchback model in China. With the launch of Dongfeng Peugeot New 408X, it will improve Dongfeng Peugeot's product structure and provide consumers with more product choice space.

With the discord of Guangzhou Auto Fick, DPCA has become the only joint venture of Stellantis Group in China.

Opel entered the Chinese market in 1993 and successively introduced many products such as Yingsuya, all-New SeaFeili, Merina and the new Aart GTC, but because Opel is based on Buick's platform, its sales in the domestic market are not very good, and the market performance is not satisfactory. In 2015, GM decided to stop selling the Opel brand in China.

汽车之家

Guangzhou Auto Fick, formerly known as Guangzhou Auto Fiat Automobile Co., Ltd., was jointly established by GAC GROUP and Fiat Group in 2010, followed by domestic Feixiang, Zhiyue, Fiyue and other models. In 2014, when Fiat Group merged with Chrysler Group, GAC Fiat changed its name to Guangzhou Auto Fiat Chrysler, introduced the localization of Jeep brand, and successively launched Free Light, Liberty Man, Compass, Big Commander and other models, and became popular with the slogan "not all SUV is called Jepp". In 2018, the Fiat brand announced its withdrawal from China due to poor sales, leaving only the Jeep brand to develop independently. In the same year, the Jeep brand was named by CCTV 315 Evening because of the problem of "burning engine oil". Since then, Guangzhou Auto Fick began to decline, with sales falling for four consecutive years. Shareholders of Guangzhou Auto Fick, GAC GROUP and Stellantis have approved a resolution authorizing Stellantis to file for bankruptcy at a loss, according to a notice on its website on October 31, 2022. This means that the joint venture, established in 2012, will officially end its development in the Chinese market.

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On May 18, 1992, Shenlong Automobile Co., Ltd. was established, jointly funded by Dongfeng Automobile Group and PSA Group. As the first joint venture to enter the Chinese market, DPCA has mass-produced household-known models such as Fukang, and has reached an annual sales peak of 700000 vehicles, making it a popular car brand. However, at the same time when DPCA entered the highlight moment, the problems of product quality, technology iteration, business philosophy and even corruption were also exposed. coupled with the slow iteration of product updates and other reasons, DPCA gradually faded out of the market. Sales have declined for four consecutive years since 2016.

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However, after entering 2022, the performance of DPCA is stable. According to production and sales data disclosed by Dongfeng Co., Ltd., DPCA sold a total of 114700 vehicles from January to November 2022, an increase of 31.54% over the same period last year. It is understood that the sales target of DPCA in 2022 is 150000 vehicles, which is still a long way from this figure. It is worth mentioning that in the past, DPCA released last month's sales at the end of the month, but in recent months it has been particularly silent, or sales have fallen short of expectations. In November 2022, for example, sales of DPCA were 9708, down 33.49% from a year earlier and 33.46% from a month earlier. 2023 will be another challenging year for DPCA.

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