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Tesla suddenly announced a price cut on Chinese mainland on Jan. 6, with the starting prices of both domestic models hitting record lows, with Model 3 falling by 2.0-36000 yuan and Model Y by 2.9-48000 yuan. Specifically, the price of Model 3 rear-drive version is reduced by 36000 yuan, the high-performance version by 20000 yuan, the Model Y rear-drive version by 29000 yuan, the long-lasting version by 48000 yuan, and the high-performance version by 38000 yuan.

Unlike BYD, Chery New Energy, Changan Deep Blue and other car companies that have announced price increases, Tesla Guanxuan price reduction is indeed unexpected, but the rights protection behavior after the price reduction is expected. After the latest price reduction news was issued, rights protection incidents broke out again in many places across the country, and many car owners began to form "rights protection groups" to link up their respective loss amounts, in order to protect their own rights and interests against the price reduction, while some car owners went directly to the Tesla service center to seek a solution. Angry Tesla car owners even directly occupied a service store, looting gifts, snacks and water around the store. Even a pure electric Cyberquad in the store was damaged. In the rights group, Tesla users said that they would go to the store to recharge and wash the car every day, and eat and drink the snacks and drinks provided by the store.

Recently, a Tesla delivery center in Xi'an was also protected by car owners. However, it was reported on the Internet that the rights protection incident seemed to be fuelled by "experts". It was rumored that Wang Xingguang, an employee of BYD, was the planner of the offline rights protection action of Tesla in Xi'an, saying that Wang Xingguang did the PPT to arrange the time and place, taking the car owners to the Tesla showroom like the eldest brother to ask for an explanation, while it was recognized that BYD employees left the scene of safeguarding their rights.

In response to relevant rumors, the party concerned Wang Xingguang responded on Weibo that he did participate in the rights protection activities of the Xi'an Tesla delivery center on January 8, but he represented the family members of the car owners to participate in safeguarding the rights and interests of the family, which was a personal activity. it has nothing to do with the company, and there is no case of slandering or blackening Tesla.

As the family members of car owners, can't they protect their rights? From the perspective of safeguarding rights, there is nothing wrong with Wang Xingguang as a family member of the car owner to participate in safeguarding his rights, but as an employee of BYD, he has to suspect his motive because he not only did PPT but also led the car owner to Tesla's exhibition hall to safeguard his rights. From the point of view of users, especially the recent car owners, the psychological imbalance is understandable, but this is not the reason for safeguarding rights. Tesla, as a car company, also has the right to set prices freely, which does not violate market rules. Of course, Tesla's frequent price adjustment is indeed inappropriate. In addition, Tesla price reduction is also sudden, in fact, many service centers do not know in advance, there is no way to predict what kind of price fluctuations will occur in the future. Generally speaking, Tesla's price reduction is reasonable and normal, but it is really improper in the way of handling it. Netizens have expressed their views on the participation of BYD employees in safeguarding their rights on behalf of their families.

According to Tesla's Chinese official website, the domestic delivery time of Model Y rear wheel drive version and long-lasting version has been extended to 2-5 weeks, while the delivery time of Model 3 and Model Y high-performance version is still 1-4 weeks. According to domestic media reports, a number of Tesla offline stores said that "after the price cut, orders increased greatly in two days over the weekend."

According to the annual production and sales data released by Tesla, Tesla's annual production in 2022 was 1.3696 million vehicles, an increase of 47 per cent over the same period last year, and the annual delivery volume was 1.3139 million vehicles, an increase of 40 per cent over the same period last year. Although production and sales have exceeded the million mark, delivery is still a far cry from the 50 per cent increase set by Tesla CEO Elon Musk in early 2022.

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