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On January 9, Geely released annual sales figures for 2022, with production and sales exceeding 1 million for six consecutive years. According to the data, Geely sold 1.433 million vehicles in 2022, up 8 per cent from the same period last year, but still failed to meet the previous annual sales target of 1.65 million vehicles, with a completion rate of only 86.7 per cent. By contrast, Geely also failed to meet its annual sales target of 1.53 million vehicles in 2021, although it failed to meet the set sales target for two consecutive years, but this did not affect Geely's judgment on car sales in the new year. Geely said in its announcement that Geely's annual sales target for 2023 was 1.65 million vehicles, an increase of 15.4 percent year-on-year compared with 1.43 million in 2022.

In terms of brand segments, Geely brand sales fell 21 per cent in December from a year earlier to 101000 vehicles, of which Geometry brand sales rose 94 per cent year-on-year to 18700 vehicles; year-on-year cumulative Geely brand sales rose 2 per cent to 1.125 million vehicles in 2022, including 170 per cent year-on-year growth in geometry brand sales to 149000 vehicles. The Lectra brand fell 15 per cent to 22000 vehicles in December from a year earlier, and its cumulative sales for the whole year fell 18 per cent to 180000 vehicles, while polar krypton brand sales rose 199 per cent to 11000 vehicles in December from a year earlier, with a cumulative sales of 72000 vehicles, an increase of 1098 per cent. Geely Intelligent Transformer Ruilan car brand sold 11000 vehicles in December, with a cumulative sales of 56000 vehicles for the whole year.

In terms of new energy vehicles, Geely sold 38000 pure electric vehicles in December, up 182% from the same period last year, while the cumulative sales for the whole year were 262000, up 328% from the same period last year. In addition, the data show that Geely's overseas market continues to rise, with sales rising 72% to 198000 vehicles in 2022 compared with the same period last year, becoming the new engine of Geely's sales growth.

From the annual sales data analysis, Geely car new energy brand growth is obvious, but the overall sales base is not high. The polar krypton brand sold 72000 vehicles in the whole year, an increase of 1098% over the same period last year, and achieved its annual sales target of 70, 000 vehicles on schedule. At present, the polar krypton brand has a total of ZEEKR 001 and ZEEKR 009 models, of which ZEEKR 009 is a new model launched in November 2022. The new car is based on Geely SEA vast architecture, positioning medium and large MPV, a total of 2 models will be launched at a price of 49.9-588000 yuan, and the new car will be delivered this month. In other words, the sales of the polar krypton brand in 2022 all come from ZEEKR 001.

Lectra is the only Geely brand whose annual sales declined compared with the same period last year, with annual sales of 180000 vehicles, down 18% from the same period last year. The auto industry is concerned that the decline may be related to the epidemic and chip shortage in the first half of 2022. Prior to this, Geely Automobile Group CEO and Geely Automobile Holdings Co., Ltd. executive director Kui Jiayue said that Geely cars were affected by the epidemic to a certain extent in the first half of the year, especially the Luck brand, whose main sales areas were in the Yangtze River Delta region, but with the help of a number of national policies, the car market basically returned to normal in the second half of the year.

Geely launched a number of new cars in 2022, especially in the second half of the year. On July 18, Geely China Xingrui officially launched 2023 models, with a total of five new models priced at 113700-145700 yuan. On September 3, Geely officially launched the "Big 7-seat MPV" Jiaji L, and the new car launched a total of three models with a price range of 11.98-142800 yuan. the power is equipped with a new generation of Geely engine 1.5TD+7DCT efficient power system, maximum power 133kW, peak torque 290N ·m, matched by a seven-speed double clutch gearbox, which requires only 6.9L fuel consumption for 100 kilometers under WLTC conditions. On September 23rd, the new Lingke 03 was officially launched, with a total of five models with a price range of 15.48-176800 yuan. the biggest change of the car is the abolition of 1.5T three-cylinder engine. On October 26th, Geely Boyue L officially launched a total of 6 models, with a pre-sale range of 129800-175800 yuan, providing traditional fuel version and Raytheon Smart engine Hi F hybrid version. After listing, it will jointly layout the A-level SUV market with Xingyue L. On December 12, Geely Haoyue L officially launched three new models with a price range of 127900 yuan to 147900 yuan, with a standard Drive-E 2.0TD luxury power, a maximum power of 160kW, a peak torque of 325N ·m, and a matching 7DCT double clutch gearbox.

In addition, Geely has changed its brand logo in November 2022, and the Xingyue L extended-range electric version was officially launched on November 25th. This is the first model with a new Geely logo. A total of two new models have been launched with a price range of 23.97-253700 yuan.

In addition to the layout of new cars, the new energy market is also the focus of Geely's efforts. Geely increased its investment in electric R & D in the first half of 2022, which increased by 71.7% to 3.63 billion yuan over the same period last year. It is understood that Geely currently distributes three major brands in the field of new energy vehicles, namely, extreme krypton, geometry and Lecker, and subdivided models are distributed in low, medium and high-end markets, but the market performance of its products is mediocre. Prior to this, Ji Jiayue said at the interim results conference that the proportion of Geely's new energy sector penetration will gradually rise to more than 50% in a single month in 2023.

Throughout 2022, Geometry, Polar Krypton and Ruilan all have obvious sales growth, which may also be the strength for Geely to set an annual sales target of 1.65 million cars. of course, it will take more time and the market to answer how much driving effect the release of more new models will bring to Geely in 2022. It should be noted that Geely has failed to achieve the set sales target for two years in a row because of the epidemic and chip shortage. Judging from the current market performance, it is also difficult for Geely to achieve its annual sales target of 1.65 million vehicles.

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