AutoBeta(AutoBeta.net)01/11 Report--

It is reported that the Polar Krypton Wisdom Plant will stop production for 22 days from January 11 to February 1, 2023. Polar Krypton Intelligent Technology said that the main reason for the shutdown of the plant is to carry out upgrades to ensure the completion of the overall production outline in 2023 and the smooth introduction of new projects.

It should be noted that the second model of the extreme krypton brand, the production version of the extreme krypton 009, has just gone offline, and industry insiders believe that the factory upgrade of the polar krypton may be related to the offline production of the polar krypton 009 model. On January 9, polar krypton official announced that polar krypton 009 was officially put into production at Ningbo Hangzhou Bay polar krypton wisdom factory, and the new car will be delivered this month.

Polar krypton brand (English name ZEEKR) was founded on April 15, 2021, is Geely's new intelligent pure electric car brand, jointly invested by Geely Automobile and Geely Holdings, with a shareholding ratio of 51% and 49% respectively. Li Shufu is chairman of the company and an Conghui is CEO. On October 31, 2022, Geely announced on the Hong Kong Stock Exchange that it had submitted a motion to the Stock Exchange under the 15th application guidelines on the proposed spin-off of ZEEKR Intelligent Technology Holding Limited (Polar Krypton) and its independent listing. Geely said the Stock Exchange had confirmed that the company could carry out the proposed spin-off. The terms of the proposed spin-off (including the location of the listing, the size of the offering, the price range and the guaranteed quota for the company's shareholders to obtain polar krypton securities) have not yet been determined. After that, polar krypton responded to the media by saying: "We will disclose relevant information in a timely manner in accordance with relevant laws and regulations." The polar krypton management team will put business first to ensure that the delivery target of 70,000 vehicles for the whole of 2022 is met. The recent turmoil in the capital market will not shake our confidence in the new energy market, and short-term fluctuations in the market will not have an impact on the company's medium-and long-term development. " If nothing happens, polar krypton will be listed as a spin-off.

Although the extreme krypton brand was founded less than two years ago, it is an important brand in Geely's transformation to new energy, shouldering the mission of Geely Automobile sprint for high-end electrification. So far, the polar krypton brand has a total of ZEEKR 001and ZEEKR 009models. Among them, ZEEKR 001 is the first model launched by the extreme krypton brand, which is based on the vast structure of SEA. There are five models to choose from, and the current price range is 300000-403000 yuan. Delivery will begin in October 2021. As a brand-new model, ZEEKR 001 has high hopes and is popular in the market after its launch. Polar Krypton issued a note on the delivery of ZEEKR 001in September 2022, saying that due to the hot sales of ZEEKR 001s, orders placed from now on are expected to start delivery in 2023, that is, the car will be delivered this month. It is not known whether the shutdown of the polar krypton plant will affect the delivery of the car.

On November 1st, 2022, the second production model of polar krypton ZEEKR ZEEKR 009was officially launched. The new car is based on Geely SEA vast structure, positioning medium and large MPV, a total of two models are launched, the price is 49.9-588000 yuan, with a six-seat layout, and the power is equipped with two motors produced by Weirui Electric vehicle Technology (Ningbo) Co., Ltd., dual motor peak power 400kW And with the Tengli D9, Buick GL8, Lantu Dreamer and other models to compete, the listing of new cars also means that polar krypton will further impact to the higher end of the market.

Data show that in 2022, polar krypton brand ZEEKR 001 delivered a total of 72000 vehicles, an increase of 1098% over the same period last year, meeting the annual sales target of 70, 000 vehicles on schedule, of which December sales increased by 199% to 11000 vehicles. Compared with the current market performance of "Wei Xiaoli", Nezha Automobile and GAC Ean and other car companies, the sales performance of the extreme krypton brand is slightly weaker, but for the new year's annual sales target, extreme krypton is quite "radical". Polar krypton says it will hit its annual sales target of 140000 vehicles in 2023, nearly double that of 2022. At the same time, polar krypton will expand sales in Europe in 2023, but as early as 2022, polar krypton said it would enter the European market at the beginning of this year, while exports of polar krypton will gradually increase to 100000 vehicles a year by 2025.

It is commendable that extreme krypton dare to hit the target of high sales, but considering that there are only two models of extreme krypton and the production version of extreme krypton 009 has just come off the line, it is conceivable that it is difficult for polar krypton to "double" its sales in 2023. As for whether the second model of extreme krypton can help the sales of extreme krypton soar after its launch, it is worth looking forward to. According to the polar krypton product renewal plan, six new cars will be launched in the next three years, including SUV, cross-border cars and MPV market models. Polar krypton plans to sell more than 650000 vehicles worldwide by 2025.

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