AutoBeta(AutoBeta.net)01/11 Report--

According to the latest data of the Passenger Association, the retail sales volume of domestic narrow passenger car market in December 2022 was 2.169 million vehicles, with a year-on-year growth of 3.0% and a month-on-month growth of 31.4%; the accumulated sales volume of 2022 was 20.543 million vehicles, with a year-on-year growth of 1.9%. According to the retail sales list of automobile enterprises counted by "Automobile Industry Attention," the top ten automobile enterprises in December sales volume are BYD, FAW Volkswagen, Chang 'an Automobile, SAIC Volkswagen, Geely Automobile, SAIC GM, FAW Toyota and GAC Toyota respectively. Meanwhile, the retail sales volume of the top ten automobile enterprises exceeds 100,000 vehicles. BYD is the only automobile enterprise with sales volume exceeding 200,000 vehicles in the list.

In the list, BYD's performance is dazzling, both monthly and annual. Data show that BYD narrow passenger car sales in December was 223,700 units, an increase of 126.6% year-on-year, once again becoming the top passenger car sales in China, with a market share of 10.3%. By the end of December, BYD had sold 1,804,600 vehicles in the whole year, with a year-on-year growth of 149.4%, surpassing FAW-Volkswagen, which ranked first all the year round, and became the annual sales champion of passenger cars of Chinese automobile brands. This achievement also represents the official end of the history of joint venture brands.

According to the official website, BYD's current product matrix is mainly responsible for Dynasty Net, Ocean Net and Tengshi Brand, among which Dynasty Net consists of Qin, Han, Song, Tang, Yuan and other models; Ocean Net includes marine life series, warship series and e series products, among which Ocean Net's models on sale include dolphin, destroyer 05 and seal three models, Tengshi brand only Tengshi D9 one model. According to the retail data of the association, the sales volume of Song Dynasty series in December was 70,300, Han Dynasty was 29,800, Qin Dynasty was 26,200, Song PLUS was 20,000, Tang Dynasty was 20,000; Ocean Dolphin was 26,000, Seal was 15,400; Tengshi D9 was 6002.

In addition to the annual sales volume surpassing FAW-Volkswagen for the first time, BYD's most concerned topic is undoubtedly the release of the new high-end brand "Looking Up", the first model "Looking Up U8" has been debuted on January 5, the new car positioning high-end hard-core off-road SUV, the power is also equipped with four motors, the estimated price range or in 80- 1.5 million yuan, in addition, BYD will also launch a very professional, personalized brand new. Previously, BYD Chairman and President Wang Chuanfu revealed that in the future BYD brands will form Dynasty, Ocean, Tengshi, Looking Up and Professional Personalized Brand Matrix, covering an area from home to luxury, from mass to personalized, to meet users 'multi-directional and all-scene vehicle needs.

In addition to BYD, Changan Automobile, Geely Automobile and Chery Automobile all entered the top ten, among which Changan Automobile increased by 134.4% year-on-year to 167,700 vehicles, second only to BYD in the independent brand camp; Geely Automobile decreased by 10.7% year-on-year to 126,500 vehicles; Chery Automobile increased by 19.4% year-on-year to 82,400 vehicles. It is worth noting that Great Wall Motor, one of the leading independent brands, fell directly out of the top 15 in December. Data show that Great Wall Motor sales in December were 77,400 vehicles, down 52.30% year-on-year.

Among the joint venture brands, FAW-Volkswagen and SAIC Volkswagen ranked in the top five, among which FAW-Volkswagen ranked second in December sales increased by 15.5% year-on-year to 180,400 vehicles, and its market share dropped to 8.3%. SAIC Volkswagen ranked fourth, with sales increasing by 249.6% year-on-year to 143,900 vehicles. It is the automobile enterprise with the highest increase in the list, with a market share of 6.6%. However, the timeline will be extended from January to December 2022. As SAIC Volkswagen, which once ranked in the top three in sales, its sales volume will still decline by 14.7% year-on-year in 2022. As for the reasons for the decline in sales volume, it is not difficult to find out that 2022 includes Passat. The sales volume of Tiguan L and other old models is unsatisfactory, and in the new energy automobile market, SAIC Volkswagen ID series has failed to turn things around. According to the data, the new energy model with the highest sales volume in December was FAW-Volkswagen ID.4 CROZZ with 4832 vehicles, followed by ID.4 X with 3901 vehicles and ID.6 CROZZ with 2869 vehicles. From all kinds of signs, SAIC Volkswagen sales decline trend or will continue.

Sales of American brand SAIC GM rose 7.7% year-on-year to 111,000 vehicles in December, but fell 18.8% year-on-year to 1,039,900 vehicles for the whole year. As for Japanese brands, most brands continued to decline in December. According to the list data, among the five joint ventures of Toyota, Honda and Nissan, the three major Japanese brands in December, only GAC Toyota achieved slight growth. Although FAW Toyota entered the list 10, it fell 3.5% year-on-year; Dongfeng Honda ranked 12th, down 22.3% year-on-year; Dongfeng Nissan followed, with a year-on-year drop of 41.6%. In fact, Japanese car companies are generally "cold" in the Chinese market in 2022. The latest data shows that Toyota's new car sales in China fell 0.2% year-on-year to 1.946 million vehicles in 2022, which is the first time in 10 years that Toyota China's actual sales volume was lower than the previous year. Coincidentally, other Japanese brands also performed poorly, such as Nissan China's annual sales fell 22.1% year-on-year to 1.045 million units; Chang 'an Mazda fell 21.43% year-on-year to 104,000 units; Honda China fell 12.07% year-on-year to 1.3731 million units, falling for two consecutive years. It is not difficult to find from the data that the sales volume of Japanese automobile enterprises in China has been in deep trouble.

In addition to the above brands, BMW Brilliance, a first-tier luxury brand, also squeezed into the top 15, with a year-on-year growth of 53.2% to 59,500 vehicles in December. Data show that in December, BMW Brilliance sold more than 10,000 models, including 18,500 BMW 3 Series, 11,300 BMW 5 Series and 11,200 BMW X3.

From the overall list, in the "new ten" issued epidemic control liberalized, purchase tax halved preferential treatment and new energy vehicle state compensation withdrawal into the countdown, December overall car market heat picked up. With the rise of independent brands such as BYD, China's auto market is undergoing disruptive changes, which also means that the future path of joint venture brands may become more and more difficult.

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