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On January 11, Subaru announced that BRZ would bid farewell to the Chinese market in June this year in an article titled "SUBARU BRZ with hope." It said: The production of the current BRZ is expected to stop in March 2023, after which it will continue to be sold until the end of June 2023 and temporarily leave the Chinese market. Customers who have car booking needs should contact the local authorized dealer as soon as possible to consult the car model and color, and they will do their best to meet the personalized needs of car booking customers.

For those who have purchased cars, Subaru officials say they will continue to provide perfect service and after-sales guarantee to ensure the supply of spare parts throughout the life cycle. At the same time, it was revealed that Subaru also prepared a small surprise related to the BRZ model to be released in the near future.

According to relevant information, Subaru is an automobile brand owned by Fuji Heavy Industries Co., Ltd. Fuji Heavy Industries Co., Ltd. is one of the top ten automobile companies in Japan, mainly producing automobiles, aircraft, railway vehicles, engines, etc. On March 10, 2006, Subaru China was formally established as a wholly foreign-owned enterprise and a wholly owned subsidiary of Fuji Heavy Industries Co., Ltd. Subaru BRZ is a model jointly built by Toyota and Subaru. In 2013, Subaru BRZ entered China as an imported car.

Because of its unique personality and performance, it is deeply loved by consumers and has achieved good sales performance earlier. However, in 2017, due to the impact of the "Measures for Accounting Average Fuel Consumption of Passenger Vehicle Enterprises" regulations, it was unable to meet the fuel consumption limit provisions of this regulation, resulting in the suspension of import sales of Subaru BRZ. In this regard, many netizens feel very pity, after all, civilian rear drive small sports car, in the hearts of fans are very high status. It is understood that this regulation was issued by five departments in 2013, clearly indicating that "the average fuel consumption of passenger cars in China must be reduced to 6.9 liters per hundred kilometers in 2015, and to 5.0 liters per hundred kilometers by 2020."

It is worth noting that Subaru BRZ was forced to stop importing in 2017, but it did not fade out of the market. Instead, prices began to rise, the preservation rate rose sharply, and even the second-hand models settled in 2017 sold at a higher price than the new ones. Later, with the application of the brand-new generation of Forest Man and XV hybrid technology of Subaru's hot models, the average fuel consumption value of Subaru brand was greatly lowered and the implementation of the national VI emission standard was suspended, which created a return opportunity for BRZ.

In 2018, Subaru BRZ was reported to return to the Chinese market. In February 2019, Subaru China's official Weibo posted: Official Xuan! SUBARU BRZ is back! SUBARU BRZ officially announced its return to the Chinese market. At the Shanghai Auto Show in April 2019, the new Subaru BRZ was unveiled. Two new models were launched, priced at 273,800 yuan and 283,800 yuan respectively.

With the return of Subaru BRZ, Subaru's sales in China have not increased significantly, and it is still "buy it only if you understand it." Relevant data show that the sales volume of Subaru in China market in 2019 and 2020 is only 25,000 vehicles, and the annual sales volume of Subaru in 2021 will decline by 22.82% year-on-year, with the annual sales volume of 16886 vehicles.

According to Subaru's official website, Subaru is currently selling four models, including Forester, Aohu, XV and BRZ, among which the new generation of Aohu was officially launched in March 2021, with a price range of 31.28- 330,800 yuan. In November 2021, the mid-term change was officially listed at a price of 223,800 - 265,800 yuan. In December 2021, the new generation BRZ was officially launched, among which the price of manual gear was 308,800 yuan and that of automatic gear was 330,800 yuan. However, at present, the emission of this model is the national 6A standard, which also causes the new generation BRZ to be unable to complete the vehicle registration procedures in the areas of the national 6B standard, such as Beijing, Shanghai and other areas.

Of course, with the gradual tightening of relevant policy constraints in China, we have to face the fact that more and more fuel vehicles may leave us in the future, including hard-core off-road vehicles, high-performance vehicles, sports cars and large-displacement models, etc., replaced by the general trend of new energy vehicle development.

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