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In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, the automobile industry has obtained the declaration map of the new Great Wall Wei latte DHT-PHEV, which has a more obvious change in front face compared with the cash model. It is understood that the new Wei latte DHT-PHEV is equipped with a plug-in hybrid system composed of a 1.5L turbocharged engine and an electric motor. As a reference, the price range of the cash latte DHT-PHEV is 229000-263000 yuan.

In terms of appearance, the new latte DHT-PHEV weakens the design of the front face, using a gradual middle net with the same color as the car body. At the same time, the new car adopts symmetrical C-type split headlamp group, the upper part is daytime driving lights, the lower part is headlight group, and there are two side air intakes under the headlight group. However, according to the declaration information, the front face of the old model will still be retained, that is, the new car will provide a double front face design to provide consumers with more choice.

On the side of the body, the overall line of the new car is basically the same as that of the cash model, with tight spokes and large-size rims. In the rear part, the new latte DHT-PHEV uses a symmetrical C-shaped taillight group that echoes the shape of the headlights, while the whole rear bumper is black painted, with the same color decoration on the center of the car body, and the rear part strengthens the brand ownership by adding the word Great Wall.

In terms of size, the length, width and height of the new latte DHT-PHEV are 4685/1890/1730mm and the wheelbase is 2745mm. For comparison, the length, width and height of the current latte DHT-PHEV is 4668/1890/1730mm, the wheelbase is 2745mm, the length of the new latte DHT-PHEV is increased by 17mm, and the rest remains the same.

In terms of interior decoration, the new latte DHT-PHEV is expected to be in line with the current model, still offering three LCD screens, including 9.2 inches of LCD instruments and 14.6 inches of central control screens, as well as a fast 9-inch control screen in the air conditioning control area, as well as an AR HUD+ look-up display, which can be linked with four screens.

In terms of power, the new car is equipped with a plug-in hybrid system composed of a 1.5T engine and motor, in which the maximum power of the engine is 115kW (156Ps), the maximum torque is 235Nm, the maximum power of the front / rear drive motor is 135kW, and the comprehensive torque is 530Nm, which is matched by a DHT gearbox. Its two-wheel drive model pure electric battery life 204km.

For the design of the new latte DHT-PHEV, netizens have commented that "naming is awkward, this shape is also very speechless", "can you change the designer!" , "it was cool, but now it's cool", "does this brand still have an aesthetic" …...

According to public information, the WEY brand was founded in 2016, named after the company's founder Wei Jianjun, and the previous models were named "VV+ Digital", including VV5, VV6 and VV7. Data show that the VV7 and VV5 produced by WEY in 2017 both sold more than 10,000 vehicles a month this year, and the annual sales reached 86000. In August 2018, WEY VV6 was officially launched, and the WEY family product camp was further enriched, with annual sales reaching 139500 vehicles that year. Since then, WEY sales have begun to decline. Year-on-year sales fell 28.28% to 100000 in 2019 and 21.53% to 78500 in 2020, with sales of all models falling.

In order to break the situation, Wei Brand has made strategic adjustments since 2021, defining the brand positioning of its "new generation of smart cars", introducing coffee intelligent platform and intelligent hybrid DHT scheme, and releasing a variety of models such as Mocha, Macchiato and latte. According to the official website, Wei Brand currently sells three models: mocha / Mocha DHT, Macchiato DHT/ Macchiato DHT-PHEV and latte DHT/ latte DHT-PHEV. The overall model is mainly named "Coffee", while the previous VV series has been discontinued.

However, after the product rejuvenation of the Wei brand, it is still difficult to recover the depressed market performance, or even worse and worse. Wei brand sales fell 25.65 per cent year on year to 58000 in 2021 and 37.66 per cent to 36381 in 2022, making it the biggest decline under the Great Wall brand for three years in a row, according to KuaiBao, a sales disclosure by Great Wall.

Now, the product camp of Wei Brand may change again. It is understood that in the future, Wei Brand will launch two new models, one is Wei Brand Dream, the whole car adopts the retro design popular in the 1930s and 1940s, equipped with Great Wall Lemon DHT plug-in hybrid system, and the other is Wei Brand Blue Mountain DHT-PHEV. Earlier, this model was complained because of its ugly appearance, and finally Wei Brand officials made the decision of "co-innovation car" and invited netizens to design the appearance of the new car together. And the appearance design of Wei Brand Lanshan is different from the products currently on sale.

In order to keep the market hot, Great Wall began to pay attention to the name of the model. Wei Brand successively launched Mocha, Macchiato, latte and other models, overthrowing the previous VV series models and ushering in an epic update in appearance. Generally speaking, it is understandable for automobile manufacturers to pay attention to the naming of their products. After all, they can really get a lot of market popularity, but in the current era, consumers' consumption concepts have upgraded, and product names have become one of the standards for many consumers to buy cars. The naming of a product may also feel that consumers have the right to buy cars. In addition, although the competitiveness of Wei Brand products is not weak, but the design of its products has been complained by the market. Therefore, instead of seeking popularity through gaudy product naming, it is better to pay attention to product design and configuration, which may be more likely to be recognized by the market.

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