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Recently, there are a lot of news on the Internet that Wang Fengying, former general manager of Great Wall Motor, will replace he Xiaopeng, CEO of Xiaopeng Automobile, as CEO of Xiaopeng Automobile. In response to the news, Xiaopeng Automobile responded that Xiaopeng Motor has achieved initial results since it started organizational restructuring in the second half of last year. At present, the adjustment is still in progress. Outstanding talents from all walks of life are welcome to join Xiaopeng. If there is any further information, we will share it with you in time. The company will continue to move forward under the leadership of he Xiaopeng. He Xiaopeng will still be the top person in charge of the company.

From the official response, there is no denying that Wang Fengying will succeed he Xiaopeng as Xiaopeng's CEO. At the same time, the official response also seems to reveal a more positive signal that maybe Xiaopeng's personnel changes are still more likely. In addition, for Wang Fengying to succeed Xiaopeng Automobile CEO, Xiaopeng Automobile related sources disclosed to the media that no relevant news has been received internally, but he Xiaopeng is indeed looking for CEO candidates.

In fact, he Xiaopeng said frankly in an interview with the media that he wanted to find a CEO, saying: "originally I wanted to find a CEO." I talked to a lot of people, but I didn't have a suitable candidate all the time, so I had to do it myself. " At the same time, he points out that his ability to 'business' is not strong enough in some way, but it is not easy to find someone who agrees with them, understands cars and has new ideas. Feel that change, strategy can be related to the chairman, the most important thing for CEO is to set up a team, lead a team, solve operational issues, and lead everyone to win the battle.

Relevant data show that Wang Fengying is the "second person" of Great Wall Motor after Chairman Wei Jianjun. He joined Great Wall Motor in 1991, became General Manager of Great Wall Motor in November 2002, became Executive Director of Great Wall Motor since June 2001, and became Vice Chairman of Great Wall Motor in March 2016. In the past, it was Wang Fengying who represented Great Wall Motors in public to deal with the outside world, while Wei Jianjun focused on product and research and development, with a clear division of labor.

Since July 2020, Wang Fengying has successively stepped down as rotating president, executive director, vice chairman, and member of the Committee on Strategy and Sustainable Development of Great Wall Motor. On July 24, 2022, Great Wall issued an announcement that the company's board of directors received a written resignation report from Ms. Wang Fengying, general manager of the company. Ms. Wang Fengying applied to resign as general manager of the company due to job adjustment. Ms. Wang Fengying will continue to work in strategic management in the company. At the end of October 2022, Reese Strategic Positioning Consulting announced the establishment of a global automotive strategic positioning and category innovation service team with Wang Fengying and her automotive experts.

Of course, whether Xiaopeng is looking for CEO or starting the organizational adjustment is to reverse sales. After entering 2022, Xiaopeng seriously lagged behind, and sales fell to 5811 in November 2022, a year-on-year drop of 62.78%. Xiaopeng sold a total of 120700 cars in 2022, up 23% from 98155 in 2021, but its ranking in the new power of car-building fell from first to fourth. In addition, the Xiaopeng G9 is the latest model launched by Xiaopeng, which was launched on September 21, 2022 and began to be delivered on October 27th. The car undertakes the double-layer task of raising gross profit margin and brand influence. The follow-up market performance is very important to Xiaopeng, but in terms of payment, the performance of the car is very mediocre, with the G9 delivering 623 vehicles in October and 1546 in November.

Or in order to reverse the slump in sales, on October 21, 2022, Xiaopeng Automobile CEO he Xiaopeng issued an email announcing a comprehensive organizational restructuring, including the establishment of five committees on strategy, product planning, technical planning, production and marketing, and OTA, and the establishment of three product platform matrixes to ensure that they are customer-oriented and market-oriented, and are responsible for the whole business closed loop of products (including service products) end to end. In the daily operation of Xiaopeng Automobile, five systems of strategy, R & D, supply and production, marketing service and functional support will be set up to promote the consistency of business chain goals, efficient coordination, and support the company's strategy and large product matrix.

In fact, in May 2022, there were media reports that Xiaopeng Motor was carrying out executive adjustments and layoffs in several departments, and a number of senior executives had changed their positions. In addition, Xiaopeng Motor also suffered several institutional reductions in 2022. In June 2022, Xiaopeng Motor was sold 3.0208 million shares by JPMorgan Chase at an average price of 120.7484 Hong Kong dollars per share, involving about 365 million Hong Kong dollars. Citigroup (investment agency) reduced its stake in Xiaopeng Motor 563700 shares to less than 5% in September 2022.

Xiaopeng Motors has also played a certain role in promoting the overall organizational restructuring since Xiaopeng announced that the delivery volume of Xiaopeng cars in December 2022 was 11300, an increase of 98% over the previous month, achieving a return to monthly sales of 10,000 units after four consecutive months of downturn. Xiaopeng G9 sold 4020 vehicles in December, up 160% from the previous month. He Xiaopeng once said in an interview with the media, "2022 gives us a good opportunity to reflect and a good time to adjust, because we still have a lot of 'cards', so the current adjustment is not panic, is stable and orderly." We have reconsidered our plans for the next five years and adjusted the entire organizational system, which will continue this year. "

It is worth noting that although Xiaopeng Motor has not yet made it clear that Wang Fengying will replace he Xiaopeng as the CEO of Xiaopeng Automobile. However, according to media reports, the former Geely executive Yi Han will be appointed as vice president of marketing after the Spring Festival, with overall responsibility for marketing and public relations and communication. Relevant data show that Yi Han graduated from Beijing University of Aeronautics and Astronautics, has worked in Geely, Volvo, Lecker, smart, Radar and other brands, joined Geely Group in early 2012, and initially engaged in market management in Geely Automobile domestic sales Company. Some industry insiders pointed out that automotive products and Internet products are essentially different. In the same competitive environment, compared with traditional automotive new energy brands, the overall scale of new power is smaller, and the cost will be very high if trial and error are made. When the new power relies on the scale of one or two popular models, it needs to return to the organization mode of automobile enterprises from the Internet in time, otherwise in the event of generation replacement and product definition errors, the risk will be difficult to share. Therefore, Xiaopeng Automobile needs professional people in the automobile industry to plan and operate the product matrix as a whole.

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