AutoBeta(AutoBeta.net)01/13 Report--

According to the latest retail data released by the Federation of passengers, sales in the domestic narrow passenger car market in 2022 were 20.543 million, an increase of 1.9 percent over the same period last year, including 5.674 million new energy passenger vehicles, an increase of 90.0 percent over the same period last year. Retail sales in the domestic narrow passenger car market in December 2022 were 2.169 million, up 3.0% from the same period last year and 31.4% from the previous year, of which 640000 were new energy passenger vehicles, up 35.2% from the same period last year and 6.6% from the previous year.

According to the statistics of the Federation of passengers, the top three new energy vehicle companies in 2022 are BYD, SAIC GM Wuling and Tesla China, with sales of 1.7999 million, 442100 and 439800 respectively, of which BYD has a market share of 31.7%. According to the list, most brands remained growing at 50 per cent, with Great Wall Motor the only one falling, down 7.5 per cent from a year earlier.

It is not surprising that BYD cars have become the top new energy sales of the year. Among the many traditional car companies at home and abroad, BYD is the most resolute and bold company in the transformation to new energy vehicles. In April 2022, BYD announced that it would stop selling fuel cars, becoming the first car brand in the world to stop selling fuel vehicles. Data show that BYD sold 1.7999 million cars in 2022, an increase of 208.2% over the same period last year.

In 2022, BYD ended its 40-year history of being dominated by joint venture brands in China's auto market, and regained the top spot in global sales of new energy vehicles from Tesla with a huge advantage of more than 500000 vehicles. Recently, it is reported that Wang Chuanfu, chairman of BYD, has set the company's sales target of 4 million vehicles in 2023. In response, BYD responded that affected by the epidemic, there are many uncertainties in the market, consumer demand and supply chain system, so it is difficult for the company to judge the 2023 sales target.

In addition to BYD, the strong rise of GAC Ean is also a bright spot of the new energy car market in 2022. In March 2022, at GAC GROUP's performance exchange meeting, General Manager Feng Xingya mentioned that GAC Ean should become the leading brand of new energy vehicles, and at the same time, it should turn the current "Wei Xiaoli" into "Exiao Wei". Data show that GAC Ean sold a total of 273800 vehicles in 2022, an increase of 115.6% over the same period last year, exceeding the sales target of "guarantee 200000 Challenge 250000" in 2022, and the sales volume far exceeded that of Wei Xiaoli.

Great Wall was the only company on the list to decline, with sales falling 7.5 per cent year-on-year to 123900 vehicles in 2022. As we all know, Great Wall has four passenger car brands: Harvard, Euler, Wei Brand and Tank, among which Euler Brand is the only brand that sells new energy vehicles. Euler good Cat, Euler Ballet Cat and Euler Lightning Cat are on sale, while Harvard and Wei Brand also have plug-in hybrid models. Data show that Euler sold 61094 good cats in 2022, accounting for nearly half of Great Wall new energy vehicle sales. As for Wei Brand, which has attracted a lot of market attention, its sales are even worse, with 9654 latte DHT-PHEV and 5756 Mocha DHT-PHEV for the whole year.

On December 8, Great Wall announced an adjustment to the organizational structure of its brand. According to reports, Wei Brand and Tank, Euler and Salon will adopt a dual-brand operation model and will be fully integrated in organization and management. After the integration, tank brand CEO Liu Yanzhao also serves as Wei brand CEO, driving high-end new energy and global markets, while Euler and Salon focus on pure electricity, with salon brand CEO Wenfei serving as salon and Euler dual brands CEO. Great Wall Motor said that the adjustment of the brand marketing organization is not a simple merger logic, but a set of systematic adjustments from brand management to channel operation, sales management and after-sales service. As for whether the adjustment of brand organizational structure can play a positive role in Great Wall car sales, it still needs to be verified in the future.

In 2022, the delivery volume of ideal cars ranks first among the three "Wei Xiaoli", with annual delivery of 133200 vehicles, an increase of 47.2% over the same period last year. Among them, 21233 ideal cars were delivered in December, the highest in a single month, becoming the first brand in the new power to deliver more than 20, 000 vehicles a month.

This year, the biggest personnel change of the ideal car is nothing more than the departure of Shen Yanan, the "second person". Shen Yanan, as the co-founder of ideal Automobile, has been president of ideal Automobile since 2015. Shen Yanan runs almost all other businesses of ideal Automobile, second only to Li Xiang in power. On December 9, ideal Motors announced that Shen Yanan, co-founder, executive director and president of the company, will no longer hold the above-mentioned position from 2023 and will leave the company at the end of June 2023.

Xiaopeng car in 2022, it can be said that the first half is proud, the second half is frustrated. In the first half of 2022, Xiaopeng delivered a total of 69000 new cars, an increase of 124% over the same period last year. However, Xiaopeng has been at a disadvantage since the second half of the year. When Xiaopeng G9 went on sale in September 2022, the car was seen as an important move for Xiaopeng to hit the middle and high end of the market. however, as soon as it was launched, the model was complained of numerous and complicated configurations, vague positioning, much higher-than-expected prices and almost no surprises. Some car owners even unsubscribed.

The G9 defeat became the fuse. In October, Xiaopeng Motor ushered in the largest organizational restructuring in history. Xia Heng, co-founder and president, resigned from the board of directors and remained president focusing on products. He Xiaopeng will greatly reduce his direct participation in ecological enterprises such as Xiaopeng Huitian, and strengthen the management of Xiaopeng automobile strategy, product planning and R & D.

Finally, let's take a look at the joint venture brand. FAW-Volkswagen and SAIC-Volkswagen both entered the list, with the former up 41.7% year-on-year and the latter up 50.3% year-on-year. At present, the performance of Volkswagen in the electric vehicle market is obviously better than that of other German and Japanese brands. It launched five new energy models ID.4, ID.6X and ID.3 in 2021, which has obvious advantages compared with other electric vehicle products from oil to electricity. As far as FAW-Volkswagen and SAIC-Volkswagen are concerned, the performance of the former is significantly better than the latter, but due to the epidemic and the supply of spare parts.

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