AutoBeta(AutoBeta.net)01/15 Report--

On January 15th, Yundu Motors announced that its new pure electric small SUV-- Yundu Cloud Rabbit officially opened its pre-sale. The new car has launched a total of two models with a pre-price range of 9-100000 yuan.

At present, both the declaration map and the official map of the new car have been released to the public. generally speaking, in terms of appearance, the new car is designed with this year's traditional zodiac prototype of the year of the Rabbit, implying the beautiful meaning of auspiciousness, good fortune and intelligence. Specifically, the front face of the new car adopts the common closed front grille design of pure electric vehicles, with long and narrow headlights on both sides and smoked black treatment, while the middle is under the Yundu brand LOGO, and the charging port is set above LOGO, the overall design is relatively simple, but the visual effect is very coordinated. The lower surrounding part is similar to the front shovel shape to enhance the movement flavor of the vehicle.

On the side of the car body, the lines of the new car are designed to be low in front and high in the back, so that the vehicle has the visual effect of diving. According to the declaration information, the new car will be equipped with 16-inch and 17-inch low-resistance styling rims. In terms of size, the length, width and height of the new car is 4035/1736/1625mm, the wheelbase is 2480mm, and the electric SUV car with 5 doors and 5 seats is located. In the rear part, the new car adopts the design of through-type taillight group, and there is a "YUDO" brand logo above the lamp group to enhance identification. At the same time, it is surrounded by a diffuser and decorated with a black panel, which makes the whole vehicle show a good visual hierarchy.

In terms of power, the new car is equipped with a motor model "TZ180XS30HP" with a maximum power of 70 kilowatts, lithium iron phosphate battery and CLTC mileage of 320km and 415km respectively.

Yundu Automobile, founded in 2015, is also the first new power car company in China to win the qualification to build cars, but it was not until 2017 that Yundu Automobile received the production access announcement of the Ministry of Industry and Information Technology, but it is still an early car company in China to mass-produce models. As a contrast, the first car model ES8, the new force of domestic car-building, has only been unveiled.

In February 2017, Yundu Automobile officially launched the Yundu new energy vehicle brand, and in April of the same year, it unveiled two models, Yundu π 1 and Yundu π 3, respectively, at the Shanghai International Auto Show. The first model, Yundu π 1, went on sale in October 2017 with a price of 12.78-179800 yuan. Yundu π 3 went on sale in March 2018 with a price of 17.08-204800 yuan. With these two models, Yundu delivered a total of 9300 cars in 2018, second only to Lulai's 11300, ranking second among the new car-building forces. However, the good times did not last long. Due to multiple factors such as changes in core shareholders and problems with its own products, Yundu began to fall into a state of "shutdown" in 2019, delivering only 2566 vehicles in the whole year, a sharp drop from the same period last year. The number of cars rebounded to 4470 in 2020, and in August of the same year, Yundu announced that it would become one of the top three pure electricity brands within five years, and announced its future strategic layout, including the launch of models covering all market segments within five years, including A00, A0, A, A, A + class models, as well as hatchback, hatchback, SUV, cross-border vehicles and logistics models.

Yundu's annual sales in 2021 rose 19.9 per cent year-on-year to 5361, far lower than other new brands. By contrast, Wei Xiaoli sold more than 90, 000 vehicles in 2021. In 2022, it was directly revealed that Yundu had stopped production in February 2022 because of a broken capital chain, and then Yundu Automobile responded: "the shutdown is mainly due to battery problems, and now the new source of goods has been determined. Production is expected to resume in two months." Data show that the net losses of Yundu Motor from 2017 to 2021 are 95 million yuan, 138 million yuan, 177 million yuan, 204 million yuan and 213 million yuan respectively, showing an increasing loss year by year.

As an early car company that laid out new energy vehicles, today's Yundu car can not compete with the mainstream "Wei Xiaoli" and second-tier brands in the market. According to the data of new car traffic insurance, Yunnan New Energy delivered a total of 1109 new vehicles from January to November in 2022, down 21.46% from the same period last year, of which Yundu π 1 delivered 957, down 0.83% from the same period last year. Cloud degree π 3 delivered only 152 vehicles, down 66.0% from a year earlier. As for the increasingly competitive background of the new energy car market, it is difficult to improve the current dilemma of Yundu car after the launch of the new model Yundu Rabbit.

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