AutoBeta(AutoBeta.net)01/16 Report--

On January 16, the Tramway report learned from Weimar's official website that Weimar will adjust the price of W6, EX5-Z, E.5 and other models on January 1, 2023. After the adjustment, the price after the comprehensive subsidy will increase by 15000 yuan to 25000 yuan. The price adjustment scheme will take effect from 00:00 on January 1, 2023. Users who have completed the deposit payment before that time will not be affected by this price adjustment.

Specifically, Weima EX5 400, Weima EX5-Z Nex Exploration Edition 400 and Weima E.5400 all rose 15000 yuan, and the prices were 175800 yuan, 188400 yuan and 175100 yuan respectively. Weimar EX5-Z Nex Exploration Edition rose from 179800 yuan to 199800 yuan, up 20000 yuan. In addition, including Weimar E.5, Weima W6 other versions are up 25000 yuan.

Weimar Automobile official announced that the price increase was the highest for new energy brands. In 2023, more than 10 domestic new energy car companies have announced price increases, but generally speaking, the price increases of most brands are less than 10,000 yuan. Take BYD as an example, the prices of its dynastic and overseas models range from 2000 to 6000 yuan, while Volkswagen's ID. Except for the ID.3 pure smart model, the price of all the other models increased by 6600 yuan, except for the pure smart version of the series, which rose by 13000 yuan. Among the new power brands, Xiaopeng clearly did not raise prices, and neither Ulai nor ideal increased their prices. Zero running's T03 models rose by 3000 yuan, zero running C11 models by 6000 yuan, Naxi's prices by 3000 yuan, Nashi V's prices by 4000 yuan, and Naxu's prices by 6000 yuan. It is not difficult to see that whether it is traditional car companies or new power brands, the price increase is significantly lower than that of Weimar.

Weima is one of the first new car brands, established in December 2015, headquartered in Shanghai, China. In 2018, Wei Xiaoli was just getting started, and at that time Weima had already begun to deliver its first production car, EX5, which won the annual sales title of New Power single model in 2019, which helped Weimar become the second only new power brand. However, as more and more products enter the market, the competitiveness of Weima products is greatly weakened. Since 2021, Weimar has almost disappeared from public view.

In the past three months, Weimar has become very active in the market, but it is basically negative news. In November 2022, Shen Hui, chairman of Weimar, issued an internal letter confirming the pay cut, while the Shanghai headquarters was exposed to layoffs and nearly half of the stores were forced to close. In December 2022, du Ligang, the co-founder of Weimar, was rumored to leave office and lost the case against Geely Holdings in the first instance. Wenzhou factory vehicle production has been stopped, and the assets of the company and its companies have been frozen.

"live, live like an animal." Shen Hui, founder, chairman and CEO of Weima Automobile, uploaded this clip from "Furong Town" to Weibo on January 12.

For today's Weima, "living" is more important than "how to live", and even does not hesitate to compare himself to "cattle". Hours before Weibo's announcement, APOLLO, a Hong Kong-listed company, disclosed a major acquisition announcement that the company intends to acquire the entire issued share capital of WM Motor Global Investment Limited, a wholly-owned subsidiary of Weimar Holdings Limited ("Weimar"), for US $2.023 billion (HK $15.854 billion) and settle the matter by allocating 28.8 billion shares at HK $0.55 each.

According to the APOLLO travel announcement, the company will place 7.123 billion shares at a price of no less than HK $0.55 each. The total proceeds from the placement are expected to be about HK $3.918 billion and the net fund-raising is estimated to be about HK $3.526 billion. APOLLO, a smart travel service provider, had a market capitalization of HK $2.788 billion before the announcement, and the IPO is equivalent to 5.7 times the market capitalization of listed companies. Before the deal, Weimar had a 23.67% stake in APOLLO. After the rights issue and acquisition, Weimar holds 31.1 billion shares in the listed company, and the share share will rise to 80.91%.

It is reported that after this acquisition, the follow-up process of APOLLO is mainly due diligence to Weima. Taking into account that Weimar has submitted the A1 prospectus on 31 May 2022 and completed 3-4 rounds of responses to questions on the Stock Exchange, it is planned to complete the hearing on the Stock Exchange in October 2022, so the above due diligence is based on the materials reviewed by the Stock Exchange of Hong Kong, the plan can be completed within 2-3 months. According to people familiar with the matter, if the situation is optimistic, Weimar is likely to complete the listing in the second quarter of this year.

According to public sources, Apollo was formerly the German niche supercar maker Gumpert, which used to be Audi's royal retrofit plant. In 2007, Gumpert launched its first model, the Apollo, but declared bankruptcy in 2012 because of a broken capital chain. it was acquired by a Hong Kong investment company and renamed Apollo.

In March 2020, the Hong Kong Jewelry and Watch Trading and Investment Company announced the completion of the acquisition of 86.06 per cent of the shares in Apollo. After taking control of the company, Richie changed its name to AFMG and unveiled the first electric supercar Apollo IE at the third China Expo held in the same year, which sold for as much as $3 million.

As of the fourth quarter of 2021, Weimar held a 28.51% stake in AFMG through a series of stock swaps. Shen Hui was co-chairman and non-executive director of APOLLO. Qi Zhenggang, a former member of Weimar's core founding team, served as general manager and executive director of APOLLO.

In September 2022, APOLLO Travel announced that the current strategic position of the company is to focus on its own brand car development business, comply with the global adoption trend of smart electric vehicles, and strive to become one of the leaders in the smart travel service industry. The company will play a synergistic effect with Weimar Automobile in automobile manufacturing. For this reason, the Chinese name of the company has been changed from "Power Century Co., Ltd." to "APOLLO Wisdom Travel Group Co., Ltd.".

In December 2022, Apollo Smart Travel Group released its annual financial report for the year ended September 30. Chairman he Jingfeng mentioned: "during this period, the Group has made significant progress in various magnificent projects, reflecting the group's determination to develop the luxury electric vehicle market and the synergy produced with Weimar Automobile in automobile manufacturing to further develop its luxury electric vehicle business." In order to build a future-focused luxury travel ecosystem. "

At the end of 2014, in order to achieve a higher pursuit of his career, Shen Hui left Geely to buy a company called WM Motor in Germany and changed it to "Weltmeister", a German word meaning "world champion". Unlike he Xiaopeng, who was born as a browser, Li Xiang, who was born as a website, and Li Bin, Shen Hui is very familiar with the automobile industry, making it the first car company in the new power to build a factory and deliver mass-produced cars, the first to prove that the new power is not PPT making cars. However, it is precisely because of the background of the traditional automobile industry, compared with he Xiaopeng, Li Xiang and Li Bin, Shen Hui's car-building thought still stays in the traditional automobile industry and lacks innovative thinking, which may also be the main reason why Weimar is in deep trouble.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat