AutoBeta(AutoBeta.net)01/16 Report--

The new Kia K3 made its debut on January 16 and is expected to go on sale in February. As a medium-term revamped model, the new car is upgraded to varying degrees for appearance and interior, and the power still provides 1.5L and 1.4T engines. As a reference, the price range of cash Kia K3 is 10.98-131800 yuan.

In terms of appearance, the front face of the new Kia K3 changes obviously. the iconic Tiger whistle-style middle net adopts a flat design, just like Kia K5 Kaiku, with a black-designed penetrating air intake grille surrounded by a new style. make the whole car look more athletic. In addition, the brand new star chain LED headlamp design is integrated with the grille, which broadens the visual effect of the front face and creates a wide body feeling, and the T-shaped daylight brings higher recognition.

On the side of the body, the new car lengthens the front suspension length and shortens the rear suspension, making the ratio more balanced. In the rear part, the new Kia K3 is equipped with a new through taillight, with a "duckling tail" tail spoiler and a black surround at the bottom, plus the exclusive sports tail of the 1.4T model, which makes the visual effect more dynamic. In terms of size, the length, width and height of the new Kia K3 are 4666/1780/1450mm and the wheelbase is 2700mm.

In terms of interior decoration, the new Kia K3 does not adopt the family's latest duplex screen design style, but it is still equipped with a 10.25-inch full LCD dashboard and a touch button at the bottom of the 10.25-inch floating center control screen, with a new shape of the block handle. more refined. At the same time, the car-engine system is equipped with the newly upgraded Kia Connect Smart Internet system, the UI design is more simple and intuitive, and the sense of science and technology has also been improved.

In terms of power, the new Kia K3 is expected to be consistent with the current model. Among them, the maximum power of 1.4T turbocharged engine is 140hp, which matches 7-gear dry double clutch transmission, and the maximum power of 1.5L naturally aspirated engine is 115hp, which matches CVT gearbox.

In October 2012, Dongfeng Yueda Kia announced the official launch of the domestic K3, the new car launched 1.6L and 1.8L power options, the price range is 10.28-149800 yuan. It is understood that Dongfeng Yueda K3 and Beijing Hyundai Langyou come from the same platform, in addition to the styling design has their own brand characteristics, the rest are the same or similar, including wheelbase and equipped with the same series of 1.6L, 1.8L two kinds of engines. In April 2016, the new Kia K3 added a 1.4T engine, which matched the 7DCT gearbox.

In May 2019, the new generation of Kia K3 officially launched, the new car launched 1.5L+CVT and 1.4T+7DCT two power a total of 7 models, the price range of 9.88-128800 yuan. Different from overseas models, the new generation K3 of Dongfeng Yueda Kia has redesigned the front face, which uses more straight lines and corners as the design language, with a tiger whistling air intake grille with a straight waterfall-like front middle net. adds a sense of fashion. In terms of power, the new K3 fuel version is equipped with two 1.5L/1.4T engines with a maximum power of 115hp and 130hp respectively, and the transmission system matches the CVT CVT and the 7-speed double clutch gearbox respectively. In November 2020, Dongfeng Yueda Kia launched the K3 EV model based on K3, with a subsidised price of 196800 yuan and 206800 yuan respectively.

Horizontally, the new Kia K3 mainly competes with models such as Dongfeng Nissan Xuanyi (RMB 998-174900), FAW Toyota Corolla (RMB 109800-159800) and FAW-Volkswagen Bora (RMB 98800-157000). However, as a Korean model, Kia K3's performance in the domestic market is very mediocre. Insurance figures show that Kia K3 sales for the whole of 2022 were 13455, down 42.96 per cent from a year earlier, while Nissan Xuanyi was 415440, down 18.17 per cent from a year earlier, and Corolla 257092, down 16.85 per cent from a year earlier.

According to the insurance figures, Kia sold 94345 vehicles in China in 2022, down 40.48% from the same period last year. Unlike the Chinese market, Kia is outstanding in the global market. Data show that Hyundai Motor Group sold 6848198 vehicles worldwide in 2022, making it the third car company in the world after Toyota and Volkswagen. Of this total, global sales in Asia since 2022 were 2903619 vehicles, up 4.6 per cent from the same period last year.

By the end of the third quarter, Jiangsu Yueda Kia Automobile Co., Ltd., a joint venture in China, had total liabilities of 227.92 million won (about 12.2 billion yuan) and total assets of 212.4 million won (11.3 billion yuan), according to the third-quarter results released by South Korea's Kia Company. According to this calculation, Jiangsu Yueda Kia is insolvent, with an asset-liability ratio of 107.3%.

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