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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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With the end of 2022, car companies have also released sales data around the world. Tesla surpassed BBA for the first time in 2022, ending years of German luxury car sales in the U.S. luxury car market, according to U.S. luxury car sales data.
Tesla delivered about 491,000 vehicles in the U.S. last year, up 44 percent year-over-year, surpassing BMW's 158,612, according to estimates from the Automotive News Research and Data Center. BMW ranked second with 332388 vehicles sold in the United States in 2022, followed by Mercedes-Benz with 286764 vehicles sold in the United States in 2022. Ranked four to eight, Lexus, Audi, Cadillac, Acura, Volvo.
Tesla's sales ranked first in the U.S. luxury car market, which is also expected. Tesla has risen strongly since 2020, selling 342412 vehicles in the United States in 2021, surpassing Lexus and Mercedes to second place and only 5041 vehicles behind BMW's 347453 sales in 2021.
It is worth noting that Tesla's inventory in the United States has been on the rise in 2022, and Tesla has also lowered its price accordingly, hoping to encourage users to place orders early to avoid a large backlog of inventory at the end of the quarter. In December 2022, Tesla Model Y and Model 3 launched a round of price cuts in the U.S. market of $3750. Tesla said the offer was a time-limited offer that would require owners to pick up their cars in December 2022 to enjoy the credit, and the $3750 was exactly half of the $7500 limited tax credit for new energy vehicles in the United States, which would take effect in January. Of course, the move also boosted Tesla sales in the United States in December to some extent.
BMW, ranked second, sold 332,388 vehicles in the United States in 2022, down 1.3% year-on-year. The vehicles sold include sedans and crossovers, and BMW's sales in the United States are still from non-electric models, with BMW selling only 15,584 electric vehicles in 2022, accounting for 4.7% of its U.S. sales. There were 9626 i4, 5665 iX, 284 i7 and 9 i3. It is not difficult to see that in the stage of rapid development of new energy, BMW still needs to accelerate the pace of electric transformation in the electric development. BMW management board member Pieter Nota also said: We will maintain profitable growth in 2023. The clear focus will be on continuing to improve electric vehicles. The next milestone in 2023 is that 15% of our total sales come from all-electric vehicles. With the launch of the BMW i5 this year, we have taken another important step towards electrifying our lineup.
Mercedes-Benz, ranked third, delivered 286,764 luxury cars in the United States in 2022. In 2022, Mercedes-Benz sales in the United States increased by 4% year-on-year with EQS, EQS SUV, EQE, EQB and other models, once surpassing Lexus in the top three.
Volvo, ranked eighth, sold 615,121 cars worldwide in 2022, down 12.0% from 698,693 in 2021. Sales in the United States were 102,038 vehicles, down 16.5% from 2021. Volvo said the decline in sales was due to supply chain challenges, in addition to parts shortages, epidemics and other reasons affecting delivery. At the same time, it emphasizes that customer demand for Volvo cars remains strong. However, Volvo's sales of electric vehicles in 2022 are growing, with electric vehicles accounting for 10.9% of the world. Sales of pure electric vehicles and plug-in hybrid vehicles increased by 22.3% and 14.3% respectively in the United States, with electric vehicles accounting for 27.4% of overall sales in the United States and pure electric vehicles accounting for 7.2%.
From the overall performance of the luxury car market in the United States, it is still a continuation of last year's luxury car market boom. However, we can also see that the competition in the luxury car market in the United States is fierce, and the phenomenon of price reduction and volume change is becoming more and more prominent. As far as the luxury car market table on the list is concerned, with the rapid development of electric vehicles, the sales volume of electric vehicles is gradually playing an increasingly important role in luxury brands.
Tesla's victory over BBA in the U.S. luxury car sales crown also represents that traditional luxury car brands must accelerate the process of electric vehicles if they want to continue to lead in this segment. But in the future, with Tesla's capacity increase and continuous introduction of large price cuts, it will be difficult for traditional car companies to surpass Tesla in the US luxury car market. J.D. Tyson Jominy, Power's vice president of data and analytics, also said that from Tesla disrupting the luxury car market and rapidly rising to a sales giant, the US luxury car market model has changed. "At present, not only luxury car buyers want to buy electric cars, but companies that sell only electric cars have also become the sales leaders of luxury cars."
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