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A set of test spy photos of Harvard's new SUV have been posted online. According to previous reports, the new internal code name B11 is expected to be unveiled in the first half of this year, with fuel and plug-in hybrid models available in power.

Judging from the spy photos exposed, the new car adopts a new design style in terms of appearance. Although the new car is still covered with thick camouflage, it can still be seen that the front face of the new car has a borderless grille design, which looks similar to the third-generation Harvard H6, with sturdy chrome decoration around the grille, long strips of LED headlights on both sides and integrated with the longitudinal light belt.

On the side of the body, the new car combines the design style between the third-generation Harvard H6 and the Haverbeast, with strong body lines, wide windows and a good field of vision. In the rear part, the shape of the new car taillight is relatively novel, the roof is equipped with a large size spoiler, the bottom diffuser is added with middle brake lights, while the two sides are decorated with chrome trim, the overall sense of movement is full.

In the interior part, the exposed spy photos show that the large screen of the center console runs through the entertainment screen of the co-driver, and is equipped with a brand-new three-spoke steering wheel, and the new car also uses a vertical button layout of overall diamond decoration. The location of the central axis integrates a number of physical buttons and start buttons, and the whole interior design is exquisite. In terms of power, it is expected that the new car will provide two options: fuel version and plug-in hybrid version. At present, the new car only provides one fuel filling port. According to the previous Harvard new car plan, the plug-in hybrid version of the new car will be launched in the first quarter of this year and the fuel version in the second quarter of this year.

The Harvard brand is the main driver of Great Wall's sales, but sales of the Harvard brand declined slightly in 2022. According to the data, Harvard achieved a record sales of 938000 vehicles in 2016, and then maintained sales of about 770000 vehicles from 2018 to 2021, while by 2022, Harvard accumulated sales of only 616600 vehicles, although annual sales accounted for 57.76% of Great Wall's total sales. however, compared with the same period last year, the decline is 19.93%, which has a far-reaching impact on the total sales of Great Wall.

Up to now, the models owned by the Harvard brand include Harvard H6, Harvard Dog, Harvard Divine Beast, Harvard Red Rabbit, Harvard first Love and Harvard H9, among which Harvard H6 is the most important volume model of the Harvard Brand. Take the new car traffic insurance data in 2022 as an example, the Harvard H6 has the highest sales volume of 222500 vehicles in 2022, and the single model accounts for most of the brand's sales. Sales of other models are mediocre. Among them, the annual sales of the Harvard Dog are 89861; the Harvard Beast is 41303; the Harvard M6 is 73427; the Harvard H9 is 11324; the Harvard first Love is 2044; and the Harvard Cool Dog is only 6377 as a new model on the market.

Looking into the reasons for the decline of the Harvard brand, in addition to the epidemic and external factors affecting the supply of spare parts in 2022, the most important thing may be related to its product layout. With the increase of products in the car market and the rise of new energy vehicles such as BYD Song and Yuan, the market has more choice, and the squeeze of Harvard H6 by other SUV products has become more and more obvious. According to the information exposed by the new car, the new car may be positioned higher than the third-generation Harvard H6, roughly the same as the Haversian beast, and it will take more time to tell what the market performance of the new Harvard SUV will be in the future.

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