AutoBeta(AutoBeta.net)01/22 Report--

Although today is the first day of the Lunar New year, but the car companies are not idle, such as Geely announced a new model. Geely officially announced the upcoming launch of a mid-to-high-end new energy series, which focuses on new energy models, and the first product will be released this year, which means that in addition to independent pure electric brands, Geely brands will also launch more high-end pure electric and hybrid models. Previously, Geely officials have revealed that the new mid-and high-end new energy series is composed of a number of new products, using a new design language and intelligent configuration, and emphasizing the direct connection of users in operation. the power will include pure electricity and long-range plug-in hybrid power.

At present, the official has released the preview map of the first model of the new mid-and high-end new energy series. From the preview diagram, the new car uses a brand-new design language, but the information of this notice is limited and only part of the detailed design can be seen. The front face of the new car uses simple L-shaped daytime driving lights. Combined with the down-press front, the movement of the new car is very strong. On the side of the body, the new car adopts the popular slip-back body, or the positioning of medium and large sedans. In addition, the door handles and rims of the new car are decorated with special triangular LED light sources, which looks quite athletic. It should be noted that the light effect at the door handle shows the new car or adopts the opposite door design, which is suspected to be a concept car, not a mass-production version. In the rear part, the new car adopts through-type taillight design, geometric broken-line modeling or the unique style of the car, so as to enhance the identification of the new car.

Considering the styling design and positioning of the new car, it is expected that the new car will be a 200000-class model, which may compete with popular models such as BYD Han after its launch. As a comparison, the price range of BYD Han is 21.78-331800 yuan.

According to the data, Geely sold 1.433 million vehicles in 2022, up 8 per cent from the same period last year, but still failed to meet the previous annual sales target of 1.65 million vehicles, with a completion rate of only 86.7 per cent. Hit by the epidemic, lack of core and other factors, Geely has failed to achieve the set sales target for three years in a row, but this does not affect Geely's judgment on car sales in the new year. Geely's annual sales target is 1.65 million in 2023, 220000 more than 1.43 million in 2022, an increase of 15.4 percent over the same period last year.

On January 19, Geely insiders told the media that 2023 will be the first year of Geely's new energy growth, striving to achieve 100% growth. in addition, new cars will be launched almost every month this year, and more than 90% of them are new energy models. According to Geely's previous plan, Geely will launch the Panda mini in the first quarter of this year, which has been officially unveiled at the Guangzhou Auto Show, positioning a miniature pure electric car with a lithium iron phosphate battery pack and a range of 200km. After the launch of the new car, it will fill the gap of Geely brand in the A00 pure electricity market and compete with Wuling Hongguang MINIEV Macron, Changan Lumin, Chery QQ ice cream and other models. In addition, the Geely brand will also launch Raytheon PHEV A + Class SUV and A Class cars in the second and third quarters, one of which will be priced in the range of 100000-130000 yuan, positioning as a brand new fuel vehicle between Boyue L and colorful Yue. In addition to the modification of existing products, Lecker will launch PHEV B Class SUV and PHEV B Class sedans at the end of the third and fourth quarters, respectively. Polar Krypton plans to launch a small pure electric A-Class SUV in the first half of the year, while another B-Class sedan will be released by the end of the year. In addition, Ruilan new power exchange platform Ruilan 7 will also be unveiled, with 2B and 2C versions respectively.

In other words, Geely will launch at least 10 new models in 2023, most of which are new energy products. In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, "Automotive Industry concern" noted that Geely's new compact class SUV model has appeared in the declaration catalogue. The new car, code-named G426, has a similar design style to Boyue L, but it is more dynamic as a whole. It is powered by a 1.5L turbocharged engine named "BHE15-EFZ", with a maximum power of 133kw, matching a 7-speed wet double-clutch transmission.

Although Geely will launch a number of new new energy vehicles in 2023, considering that Geely's current new energy transformation speed is still relatively slow, Geely's New year sales target is still challenging in terms of the current market environment, of course, a number of new models are expected to bring more increments to Geely after the launch, but it remains to be seen how much driving effect it can bring to Geely's annual sales.

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