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Recently, Volkswagen's sixth ID. The ID.7 series made its debut at the CES Electronics consumption Show, and the new car is located in a medium-sized sedan, which will be sold in the Chinese market in the second quarter of this year.

In terms of appearance, the front face of the new car will continue to use a closed front grille, with through-through LED headlights on both sides, and a luminous Volkswagen LOGO in the center to improve the recognition of the vehicle. The black-through front enclosure design makes the overall vehicle look very round. The lower encirclement of the vehicle and the position of the fog lamp area on both sides, in order to reduce the wind resistance coefficient, the vent design is used. The rear part of the vehicle is a through-type taillight group that echoes with the duckling tail spoiler to enhance the motion property of the vehicle.

Body dimensions: length, width and height are 4940*1860*1530mm, wheelbase is 2970mm. The body is a slippery body with smooth lines and a semi-hidden door handle, which makes the overall effect of the vehicle look very slim. Interior decoration, the use of Volkswagen ID. Series of family style, the whole is mainly concise. Equipped with the new 15-inch infotainment system, built-in the latest HMI system, the high-end model is also equipped with additional AR-HUD display function.

In terms of power, combined with earlier media exposure, ID.7 Power will provide single-motor rear-drive and dual-motor all-wheel drive two forms, power battery capacity of 77kWh, the maximum mileage can exceed 700km.

In terms of price, with reference to the highest priced pure electric SUV models ID.6 X (24.83-338900) and ID.6 CROZZ (25.89-336900), the price of Volkswagen ID.7 may be higher than that of ID.6 X and ID.6 CROZZ. In terms of competitive products, as the starting price of the ID.7 positioning medium-sized sedan may be more than 300000, if distinguished by this price range, the competitive products of ID.7 include L7, L7, BYD EV, polar krypton and other models. Relevant data show that retail sales of ET5 in December 2022 were 7594, Zhiji L7 sold 266 in December 2022, BYD EV sold 13222 in December 2022, and polar krypton 001 delivered 11337 in December 2022.

On the launch of ID.7, Volkswagen passenger car brand CEO Thomas Sch ä fer said: "with the launch of ID.7, we have expanded our pure electric vehicles to the field of high-end cars. ID.7 is one of ten electric vehicles we plan to launch globally by 2026, and our goal is to provide users with the right products at every model level. "

It is not difficult to see that the public still has high hopes for ID.7. Although Volkswagen brand sales performance in the domestic market has been dominant, but its share in the field of new energy vehicles is not high. It is understood that at present ID. There are five models on sale, including SAIC-Volkswagen ID.3/ID.4 X/ID.6 X and FAW-Volkswagen ID.4 CROZZ/ID.6 CROZZ, covering compact SUV, compact car and medium and large SUV. Related data show that: 2022 ID. The series family sold 143100 vehicles, but this figure is not enough for Volkswagen.

Of course, if you look at the current performance of the joint venture market, Volkswagen's performance in the new energy market is still good compared with other car companies. At present, most of the new energy vehicles sold in China are mainly oil-to-electricity, or hybrid models based on fuel versions are launched. The performance of these models in the market is not very optimistic, basically maintained at the level of about a thousand vehicles, while Volkswagen ID. Family products belong to brand-new models and still have a certain position in the joint venture new energy market. In addition, with the increasing consumer demand for new energy vehicles, the impact of high-end new energy track has also become a new way for car companies to expand their market share in the high-end market. Volkswagen's launch of ID.7 at this time is also conducive to Volkswagen grabbing market share of high-end new energy cars.

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