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Since Xiaomi announced the car-building, the progress of Xiaomi car-building has also attracted much attention from the internal industry.

A car blogger named "not Zheng Xiaokang" on Weibo recently posted a picture of the front face of Xiaomi MS11 on Weibo. As can be seen from the pictures released by it, the pictures displayed are mainly modeling pictures of the exterior parts of the vehicle. The new car adopts the popular elements in the field of new energy, the front face of the vehicle is a closed intake grille, the headlights use a triangular shape, the two tests at the rear are equipped with a moving air diversion trough, and the bottom of the car is also equipped with three-dimensional line decoration. as a whole, the design style of the front face is relatively simple.

In response to the Weibo post today, Wang Hua, general manager of the public relations department of Xiaomi Group, said: it is true that this is a confidential design document leaked by a secondary supplier, but the supplier is only a supplier for mold proofing. The leaked document is the design draft of the very early bidding process, not the final document.

In fact, earlier, some netizens exposed a group of test espionage photos of the suspected first model of Xiaomi taken near Xiaomi Science and Technology Park. From the picture, you can see that the camouflage of the vehicle is relatively tight. From the outline of the body, the vehicle uses a slippery-back coupe body structure, the car is designed for a four-door coupe, the front is flattened, and the roof is equipped with lidar.

In addition, the spy photos of Xiaomi's road test were also exposed on the Internet this month, and the photos showed that the test car was tested in an icy environment. There were earlier media reports that Xiaomi's first car was a medium-sized slip-back sedan with an internal code name of Modena, with both high-end and low-end versions. The low-end version is priced at 260000 yuan to 300000 yuan, and the high-end version is priced at more than 350000 yuan. The target model is Tesla Model 3. The new car is scheduled to be launched in the first quarter of 2024.

In addition, bloggers exposed that Xiaomi's model has been fixed, which looks like Taycan. At the same time, it also said: Xiaomi car has encountered difficulties, and so far the brand of Xiaomi car has not been approved and has been included in the concept of capital disorderly expansion. it may not be allowed to call Xiaomi car in the future, but can only work for others. However, for the news, Wang Hua, general manager of Xiaomi Public Relations Department, responded: the news is not true.

It is worth noting that it has been nearly 2 years since Xiaomi officially entered the bureau to build cars, during which time there has been news that the progress of Xiaomi cars is not going well. Xiaomi has invested a huge amount of money in building cars across the border.

According to Xiaomi's third-quarter results, investment in innovative businesses such as smart electric vehicles was 829 million yuan in the third quarter of 2022, an increase of 35.68 percent over the second quarter. In the first three quarters of this year, Xiaomi invested a total of 1.865 billion yuan in car-building business. Judging from Xiaomi's results for the third quarter of 2022, Xiaomi's earnings in 2022 are not satisfactory. Relevant data show that Xiaomi shipped 40.2 million smartphones in the global smartphone market in the third quarter of 2022, down 8.4% from the same period last year. Revenue in the third quarter was 70.474 billion yuan, down 9.7% from the same period last year. Adjusted net profit was 2.117 billion yuan, down 59.1% from the same period last year. Of this total, Xiaomi's smartphone business revenue was 42.5 billion yuan, down 11.1% from the same period last year.

In the face of the sharp drop in Xiaomi Group's net profit, Xiaomi was exposed to lay off more than 6000 people at the end of last year, and the proportion of layoffs in individual departments was as high as 75%, involving mobile phone department, Internet department, China department and other departments. Although Xiaomi immediately responded that the news was a rumor, Wang Xiang, president of Xiaomi Group, said at the third quarter earnings meeting in 2022: "reducing costs and increasing efficiency is what we have been doing since the beginning of this year." "We are now making further plans on how to improve our human efficiency and reduce our costs." It is not difficult to see that Xiaomi, who is in a torrent, can hardly hide the cold. In this context, the poor progress of Xiaomi car-building has naturally become a topic of concern in the industry.

At present, Xiaomi car building is still in the early stage, car building still needs to continue to spend money. Although Lei Jun once said: "Xiaomi is different from the previous start-up in the mobile phone industry, Xiaomi now has money, we can afford to lose." However, in the stage of rapid growth of the new energy market, more and more traditional car companies are also speeding up the process of electrification, and Xiaomi car manufacturing will also face fierce market competition. In addition, at this stage, car building requires not only capital, but also technology-based. After all, building mobile phones and cars are completely different areas of development. Although Xiaomi has a certain position in the mobile phone industry, it will still face a lot of problems in the automobile industry.

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