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According to the latest data from New car compulsory Insurance, domestic passenger car sales totaled 20.577 million in 2022, down 2.9 per cent from 2021. According to the breakdown of models, the cumulative insurance volume of new cars in 2022 is 9.219 million, accounting for 44.8% of all passenger car sales; 10.38 million cars, accounting for 50.4%, and 978000 small commercial vehicles, accounting for 4.8%.

According to the 2022 SUVTop20 sales list of Automotive Industry concern, all the models on the list sold more than 100, 000 vehicles. Among them, Tesla Model Y became the top SUV seller in 2022 with sales of 316500 vehicles, followed by BYD Song PLUS PHEV, with cumulative annual sales of 273800 vehicles, an increase of 330% over 2021, second only to BYD Yuan PLUS.

In contrast to the surge in BYD's models, the longtime champion Harvard H6 was replaced by Model Y. In 2022, the Harvard H6 fell to third place on the list, and its cumulative annual sales fell 32.68% month-on-month to 242500 vehicles, the highest decline in the top 10, but this is to be expected. By comparison, the Harvard H6 topped the annual SUV list with 360100 vehicles in 2021.

According to statistics, from 2011 to 2021, Harvard H6 became the top SUV seller in China for 11 consecutive years. Thanks to the excellent market performance of the "National Miracle car" Harvard H6, Great Wall sold more than 1 million vehicles in 2016. By 2021, Great Wall sales reached 1.28 million, a record high. It is also the sixth year in a row that Great Wall has sold more than one million vehicles. This is its seventh year of sales, but affected by the poor performance of the Harvard brand in 2022, the market position of Great Wall has also changed to some extent.

According to the latest figures from New car Traffic Insurance, the Harvard brand of Great Wall Motor fell 32.65% year on year to 496800 vehicles in 2022, with Harvard H6 accounting for only 48.79% of total sales. Of course, looking deeply into the reasons for the decline of the Harvard brand, in addition to the epidemic and external factors affecting the supply of spare parts in 2022, the most important thing may be related to its product layout. With the increase of products in the car market and the rise of new energy vehicles such as BYD Song and Yuan, the market has more choice, and the squeeze of Harvard H6 by other SUV products has become more obvious. For now, Great Wall must rely on the Harvard brand to achieve sales growth, but given the marked decline in sales of the 2022 Harvard brand, Great Wall has already announced a reduction in its annual sales target of 1.2 million vehicles to 1.6 million in 2023.

Returning to the segment of models, Changan CS75, a direct competitor to Harvard H6, also showed a downward trend, with cumulative CS75 sales falling 20.99% month-on-month to 217100 in 2022, ranking fourth on the list. For comparison, Changan Automobile sold 274800 CS75 vehicles in 2021, ranking second in the annual SUV list.

Among the top 10 on the list, the Weilanda model rose 15.12% from last year to 140600, second only to Model Y and BYD Song PLUS PHEV. Enlarged to the top 20, the two brands with more serious declines are Dongfeng Honda XR-V and Guangzhou Automobile Honda colorful Intelligence, both of which are positioned as small SUV, which is also the only two small SUV models in the top 20. Data show that Dongfeng Honda XR-V fell 41.83% to 107800 vehicles in 2022 compared with the same period last year, making it the top 20 model with the highest decline, while Guangzhou Auto Honda Honda fell 36.33% to 10.75% year on year. "Automotive Industry concern" believes that the main reason for the decline of the two models is related to the renovation of their products during the year. On August 28th, 2022, the new generation Honda XR-V was officially unveiled. The new car has launched a total of models with a price range of 13.29-152900 yuan. The power is still equipped with a 1.5L naturally aspirated engine. As a replacement model, the new XR-V is redesigned for appearance, which has a greater change compared with the previous generation. On November 30th, Guangzhou Automobile Honda's new generation of colorful wisdom officially launched, a total of three models, the price range is 13.29-152900 yuan, the power is equipped with 1.5L naturally aspirated engine, the maximum power 91kw, the maximum power 145N m, the transmission system matches the CVT transmission. As for whether the two models can achieve growth, it will take more time and market research.

Compared with the SUV list, the 2022 sedan list also showed a significant reshuffle. According to the Automotive Industry concern statistics on the 2022 car Top20 sales list, Dongfeng Nissan Xuanyi is still on the list, selling 415400 vehicles for the whole year, but down 18.17% from last year. Wuling Hongguang and Volkswagen Longyi ranked second and third with 409800 and 350900 respectively.

As Volkswagen's best-selling model, the Lang Yi still has a decline in sales, with sales of 350900 vehicles in 2022, down 18.39% from last year, making it the highest decline in the top 10 on the list. In addition, Suiteng and Bora also showed a downward trend. Suiteng fell by 8.22% this year, while Bora even fell by more than 27.09%. As for the reason for such a significant decline is still related to the June Bora medium-term change power adjustment, June 28, FAW-Volkswagen new Bora / Suiteng officially listed, of which the new Bora price range is 11.29-141900 yuan. The price range of the new Suiteng is 12.79-172900 yuan. As a medium-term revamped model, the two models are mainly adjusted for appearance, interior and power, of which the new Bora cancels the 1.5L naturally aspirated engine, while the new Suiteng carries a 1.5T turbocharged engine for the first time. With the launch of medium-term modified models, it may be able to drive its performance in the market, but the competitive pressure that new cars have to face is also increasing.

In the list, the obvious increase is still BYD. BYD Qin rose sharply to fourth place from 12th place in 2021, selling 331000 vehicles for the whole year, nearly double the increase from last year. Han models increased by 102.91% month-on-month. It is the only medium and large car in the car list to enter the top 10. In addition, BYD Dolphin also entered the top 20, with annual sales of 182500 cars ranking 12th in 2022, making it a veritable popular model under BYD.

Compared with the SUV list and the car list, the MPV market accounts for a smaller share of the car market, and the annual sales list shows little change in 2022 compared with the 2021 list as a whole. According to the list, only Wuling Hongguang and Buick GL8 sold more than 100, 000 vehicles in 2022, of which Wuling Hongguang is still the top seller, but fell 32.09% to 131600 from 2021, followed by Buick GL8 with 118300. The new model Sina came in third with sales of 74700.

From the point of view of the list, as a new model, the Sena's annual sales performance in 2022 is relatively excellent, and it has gradually surpassed the medium and large MPV such as Odyssey, Ericsson and Chuanqi M8 during the year, which in a sense is also the result of consumers' recognition of products and prices. However, with the launch of domestic Lantu dreamers, Teng Teng D9, FAW Toyota grivia and Hongqi brand-new MPV, etc. The competition in the MPV market will be more fierce, whether there will be new changes in the pattern of the MPV market at that time, we might as well wait and see.

Generally speaking, most of the domestic models have a downward trend to varying degrees in 2022, but the compact model is still a hot model in the car market. Among the top 20 models in each segment, there are 12 compact cars in the SUV field and 9 cars. With the introduction of more and more products of the same level, consumers have more choice of products, which will continue to intensify the competition in the compact model market.

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