AutoBeta(AutoBeta.net)01/25 Report--

According to the Federation of passengers, retail sales of passenger cars totaled 20.543 million in 2022, an increase of 1.9 percent over the same period last year, of which 5.674 million were new energy vehicles, up 90.0 percent from the same period last year.

Although the epidemic and the supply of spare parts have had an impact on the growth of the overall auto market, China's auto market has still achieved good results. Of course, the general environment still has a certain impact on the automobile market, many car companies have not achieved the set annual sales targets, while car companies such as BYD, Guangzhou Automobile, Geely and other car companies have achieved relatively good results, and the overall performance of the market is mixed.

In 2023, major car companies will begin a new round of journey. although the global automobile market is still affected by chip shortage, many car companies still maintain high prospects and confidence in the development of the coming year. Among them, 4 million are BYD, 1.65 million are Geely, no less than 1.6 million are Changan, and 3.5 million are Dongfeng Group.

BYD: impact 4 million vehicles

On January 3, it was reported that Wang Chuanfu had put forward a target of 4 million BYD vehicles sold in 2023. In response to the news, BYD said that there are many uncertainties in the market, consumer demand and supply chain system, so it is difficult for the company to judge the 2023 sales target. According to the situation and changes of the market, BYD will give full play to its own advantages and formulate various plans flexibly to meet the needs of consumers.

Although BYD did not give a definite response, analysts believe that BYD's sales are expected to reach 3.5 million in 2023, or surpass Volkswagen to become the first independent brand in history to win the top spot in the domestic market, with overseas sales of 200000.

In 2022, BYD became the top seller in China's passenger car market, marking the first time that a Chinese brand has been in the Chinese automobile market. According to the data, BYD sold 1.8685 million vehicles in 2022, up 152.46% from the same period last year, of which 1.8574 million new energy passenger vehicles were sold (pure electric: 911100; plug-in hybrid: 946200), up 212.82% from the same period last year.

BYD's success depends on its strong product force, including the Qin, Yuan, Song, Han and Tang families, which sold 1.1321 million vehicles in 2022. At the same time, the ocean series has also skyrocketed, with annual sales of 703600 vehicles, especially dolphin models, with annual sales of 205400.

It is worth mentioning that BYD's performance in overseas markets is also remarkable. BYD entered the Japanese passenger car market in July 2022 and plans to launch three new energy models this year, followed by announcements in Germany, Norway, Denmark, Sweden and other countries, and plans to open factories in Thailand. As a result, it is unclear whether BYD can achieve its target of 4 million vehicles by 2023, but it is still worth waiting for.

Great Wall cars: not less than 1.6 million

At the end of December, Great Wall Motor said in the announcement on adjusting the performance Evaluation targets of the 2021 restricted Stock incentive Plan and the 2021 Stock option incentive Plan that it lowered its performance target for 2023 to "no less than 1.6 million cars in 2023 and no less than 6 billion yuan in net profit."

According to the data, the annual sales of Great Wall in 2022 were 1.0675 million, down 16.66% from the same period last year, and only 56.19% of the annual sales of 1.9 million vehicles, a far cry from the annual sales target. The five major brands of Great Wall declined to varying degrees, of which Harvard, Wei Brand and Euler all fell by more than double digits, especially the high-end Wei Brand, which fell by 37.66%, while as the only brand that sold new energy vehicles, Euler fell by 22.98%. Harvard, which is the main source of sales, fell 19.93% compared with the same period last year. Among the five major brands, only the tank brand achieved growth, an increase of 46.45% over the same period last year.

Compared with 2022, Great Wall Motor is more pragmatic about its expectations for 2023. At the end of 2022, Euler and Sharon carried out brand integration. After brand adjustment, Euler and Sharon, Wei Brand and Tank all adopted a dual-brand operation model to further concentrate superior resources, comprehensively improve operational efficiency and coordination, and better cope with the more fierce competition in 2023. In addition, Harvard has also made a full transition to new energy, and the Harvard brand will officially stop selling fuel vehicles by 2030. As for whether Great Wall Motor can achieve the set goals, it also depends on the performance of various brands in various market segments, especially Wei Brand, which has obviously outperformed the market.

Geely: continue to attack 1.65 million vehicles

Data show that Geely sold 1.433 million vehicles in 2022, up 7.9 per cent from 1.328 million in 2021. It is understood that Geely car sales include five major brands, including Geely brand (including geometry) sales up 2.1% to 1.124 million vehicles, Lectra year-on-year decline of 18.3% to 180000 vehicles, polar krypton annual sales of 72000, Ruilan 56000.

In the announcement, Geely said that it will sprint 1.65 million vehicles in 2023, of which the sales of new energy vehicles will double, and at the same time, it will more firmly and rapidly promote the transformation to electrification, intelligence and globalization, increase its market share, and enter a new era of intelligent electric Geely development in an all-round way. In fact, Geely's target of continuing to hit 1.65 million vehicles in 2023 has something to do with 2022, because it did not meet its annual sales target of 1.65 million vehicles in 2022, so Geely decided to revive its sales target of 1.65 million vehicles and double the growth of new energy. It is understood that Geely New Energy sold 328700 vehicles in 2022.

Changan Automobile: impact 2.8 million vehicles

Chang'an used to rely on joint ventures, but now it is on its own. Data show that Changan Automobile sold 2.346 million vehicles in 2022, an increase of 1.98 percent over the same period last year and a five-year high. Of these, sales of self-branded passenger cars were 1.39 million, up 15.46 per cent from a year earlier, while Changan Ford fell 17.61 per cent to 251000 and Changan Mazda fell 21.43 per cent to 104000.

At the 2023 Global Partnership Conference held by Changan Automobile on January 12, Changan Automobile also set a production and sales target of 2.8 million vehicles in 2023 and ensured that the scale growth was higher than that of the industry by more than 10%. Judging from the specific sales targets of several major brands, Changan brand passenger cars will hit 1 million in 2023, Changan Deep Blue plans to achieve 400000 delivery tasks, Avita impact 100000, Changan Auchan aims to sell 310000, Changan Kaicheng aims to sell 270000, and overseas markets target 220000.

In 2023, Changan will restructure the brand structure, integrate Changan, UNI, Auchan and other existing fuel vehicle brands, and accelerate the electrification transformation. In terms of products, Changan Automobile will promote the retrofit or replacement of all classic fuel vehicles. At the same time, it will also launch new models such as Yida, CS75PLUS iDD, CS55PLUS iDD, UNI-K and UNI-V. By 2025, 22 new products will be launched, with sales of 1 million vehicles.

Dongfeng Automobile Group: challenge 3.5 million vehicles

According to the announcement, Dongfeng Motor Group sold 2.464 million vehicles in 2022, down 11.19% from the same period last year. Of these, passenger vehicle sales were 2.153 million, down 4.4% from the same period last year; commercial vehicle sales were 311000, down 40.43% from the same period last year; in addition, new energy vehicle sales were 346000, up 115.5% from the same period last year. Specific brands, Dongfeng independent passenger vehicle annual sales of 191000, an increase of 58.4%. Lantu car sales for the whole year were 19000, an increase of 185.8% over the same period last year. Compared with its own brands, the joint venture brand did not perform well, with Dongfeng Honda's sales falling 13.2 per cent year-on-year to 661000, Dongfeng Nissan 14.04 per cent to 917000 and DPCA up 24.46 per cent to 125000.

Zhu Yanfeng, chairman and secretary of the party committee of Dongfeng Automobile Group Co., Ltd., said that facing 2023, Dongfeng Company has set a target for the full completion of SASAC assessment, maintaining high quality, synchronized sales growth, and challenging the operating target of 3.5 million vehicles.

GAC GROUP: challenge 2.67 million vehicles

According to the announcement, GAC GROUP sold 2.4338 million vehicles in 2022, an increase of 13.5% over the same period last year. The reason for the growth is mainly attributed to independent brands. Specifically, GAC MOTOR sold 363000 vehicles in 2022, up 11.8% from the same period last year, while GAC Ean New Energy increased 125.7% to 271000 vehicles. Compared with independent brands, the performance of joint venture brands is relatively mediocre. Among them, Guangzhou Auto Honda fell 4.9% to 742000 vehicles compared with the same period last year, while Guangzhou Auto Toyota increased 21.4% to 1.005 million vehicles. Of course, in GAC GROUP's brand camp, the joint venture brand is still in an absolute position.

In 2023, the company will challenge auto production and sales to grow by 10% over the same period last year. GAC GROUP's sales this year will reach 2.677 million, an increase of about 240000 over last year. In addition, at the 2022 Guangzhou Motor Show, GAC GROUP officially released the 2030 "GAC 1578 Development outline" and proposed that GAC GROUP will challenge the target of 10% year-on-year increase in automobile production and sales in 2023, which we will wait and see.

In 2023, the impact of the epidemic on the automobile market will be minimized, but the supply of spare parts and the shortage of chips will continue to affect the development of the automobile market. In addition, the growth of new energy sales will also reach a bottleneck stage, after the delisting of the new energy subsidy policy, sales growth will be a serious problem, which will also play a role in restraining the growth of the automobile market. However, judging from the sales targets of the major car companies, they are still very confident about the market performance this year, and if the overall market maintains a stable development during the year, some car companies are still very likely to achieve their goals.

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