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According to the incomplete statistics of "Automotive Industry concern", more than 40 auto companies announced personnel changes in 2022, a total of more than 130 jobs were adjusted, involving more than 120 senior executives. Especially since June 2022, the executives of automobile companies have changed frequently, especially the "Wei Xiaoli" of the new power.

Since 2022, Xiaopeng Motor has launched large-scale organizational adjustments and personnel changes. In February, Xiaopeng issued an announcement that Chen Jun resigned as a non-executive director of the company. In May, he Liyang, former vice president of Xiaopeng Motor, Zhang Yibo, deputy general manager of marketing, and Zhang Chuanjin, senior sales director of North District General Manager, all resigned. At the end of the year, Xiaopeng co-founder and president Xia Heng resigned as executive director of the company's board of directors. Li Pengcheng, former vice president of Xiaopeng and general manager of brand public relations, was appointed as Xiaopeng's CEO assistant.

In October 2022, Wang Lin, chief marketing officer of Avita Technology, left for personal reasons, and Tan Benhong, CEO of Avita Technology, took charge of Wang Lin's related work. According to the data, Wang Lin joined Avita Technology in December 2020 as Chief Marketing Officer, responsible for the two core areas of brand strategy and user development. Prior to joining Avita Technology, he held important brand management positions in a number of global well-known companies, including Apple Retail Greater China, Chanel China and so on.

In other words, the position of chief marketing officer of Avita Technology is still vacant, and it is rumored that Li Pengcheng will join Avita Technology for the important position. According to relevant reports, after three rounds of interviews, Li Pengcheng will join Avita Technology to work for CMO after the Spring Festival, in charge of brand market public relations, reporting directly to Tan Benhong, chairman and CEO of Avita Technology. However, the news has not been officially responded to.

In addition, it is reported that Wang Fengying will join Xiaopeng Motor as CEO. According to the data, Wang Fengying joined Great Wall Motor in 1991 and was responsible for the marketing management of the company. after that, she served as Vice Chairman, Executive Director, General Manager of Great Wall Automobile, and General Manager of Baoding Great Wall Automobile sales Co., Ltd. In 2022, Wang Fengying resigned from several positions at Great Wall Motor until she formally resigned in July.

In response to the news that Wang Fengying served as CEO of Xiaopeng Automobile, Xiaopeng Automobile responded that the company will continue to develop under the leadership of he Xiaopeng, and he Xiaopeng will still be the top person in charge of the company. Literally, Xiaopeng did not give a definite response to Wang Fengying's joining Xiaopeng Motors, and he Xiaopeng is indeed looking for a CEO candidate, so the possibility of Wang Fengying serving as Xiaopeng CEO cannot be ruled out.

In addition to Xiaopeng car, so are NIO and ideal. Zhang Jianyong, assistant vice president of Wei automatic driving, resigned in April 2022. He has been in charge of autopilot system and integration landing for seven years, reporting directly to Li Bin, chairman and CEO of NIO. In December 2022, ideal Motor announced that its co-founder, Shen Yanan, will resign. Shen Yanan will no longer serve as president of the company from January 1, 2023, and will end his work at ideal Automobile at the end of June 2023. It is understood that Shen Yanan has been the ideal president since November 2015, responsible for the company's overall strategy, business development, supply chain management and sales and marketing.

In addition, new energy vehicle companies such as Jihu Motor, Zero running Automobile and Aichi Automobile have all carried out internal organizational restructuring.

In November 2022, Wang Qiufeng, deputy general manager of BAIC New Energy and president of Polar Fox, announced his resignation, and his job was handed over to Fan Jingtao, executive deputy general manager of BAIC New Energy. According to the data, Wang Qiufeng, who graduated from Beijing University of Technology, formally joined BAIC New Energy in October 2020 as vice president of ARCFOX, in charge of polar fox brand marketing and communication, and reported directly to Yu Liguo, president of ARCFOX. In August 2021, Wang Qiufeng was appointed Deputy General Manager of Beijing New Energy Automobile Co., Ltd., and later promoted to President of ARCFOX Division.

In the same month, Aichi made personnel changes to three senior management. The details are as follows: informed by the office of the board of directors and by the resolution of the shareholders' meeting and the board of directors, Chen Xuanlin was agreed to resign as chairman of the company and continue to hold the post of director. Zhang Yang was appointed chairman of the company and will no longer hold the position of CEO. Qiu Xiaochuan was appointed as CEO of the company to assist Chairman Zhang Yang in charge of the daily operation and management of the company. It is understood that it has been less than five months since Chen Xuanlin took over the post of chairman of Aichi Automobile from Fu Qiang.

Data show that Aichi Automobile Co., Ltd. was established in February 2017. it was once known as Jiangxi Aichi Yiwei Industrial Co., Ltd., with a registered and paid-in capital of 868 million yuan. It is one of the new car-building enterprises, but its sense of existence is far less than that of NIO, ideal, Xiaopeng and other brands, and even many Chinese have never heard of this brand. Data show that Aichi sold only 830 cars in 2022, down 50.00% from a year earlier.

In December 2022, the market reported that du Ligang, co-founder of Weimar, was about to leave the company. Data show that in 2015, Shen Hui and du Ligang jointly established Weimar, which was formerly a research and development enterprise of three electric systems founded by du Ligang in 2012. As the co-founder and executive vice chairman of Weimar, he is mainly responsible for investment and financing, new business development, law, internal control and so on. However, after entering the second half of 2022, Weimar began to fall into a business crisis, such as layoffs and pay cuts, factory shutdowns, lack of cash flow, and so on.

In 2023, zero-running cars also carried out large-scale personnel adjustments. According to relevant news, Zhang Guangyin will no longer hold the position of vice president of the company, and the company will have another appointment for him. Cao Guanglin resigned as vice chairman and chief financial officer of the company due to personal career planning reasons. At the same time, Xu Jun was appointed Senior Vice President and Chief operating Officer of the company, in charge of sales and service, and Zhang Weili was appointed Senior Vice President and Chief Marketing Officer of the company, in charge of marketing and user operations.

It is understood that both Xu Jun and Zhang Weili joined Huawei from June 2012 to January 2020. Xu Jun served as Minister of Open Channel and Vice President of sales of Consumer Business in Greater China and Minister of Asia-Pacific Channel of Consumer Business in Huawei Technology Co., Ltd., while Zhang Weili served as Chief Marketing Officer of Greater China Regional Department and Chief Marketing Officer of Latin American Regional Department at Huawei Terminal Co., Ltd from 2014 to 2021.

Personnel changes may bring some vitality to enterprises. in contrast, personnel changes in new energy vehicle companies are more frequent, which is closely related to the car companies themselves and the atmosphere of the whole new energy vehicle market, indicating that the growth potential of the domestic automobile market is still huge. especially with the arrival of the era of electric vehicles, the flow of talents reflects the vitality of the industry. Fundamentally speaking, new energy vehicle companies may be under the pressure of performance losses and need new leaders to change the relatively old internal organizational structure and management system in the past, and build new teams to lead the company to go on better. Industry insiders say that startups are willing to learn from the experience of some mature companies, just as mature companies will also introduce the ideas of start-up car companies to understand each other's different views and enhance their horizons.

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