AutoBeta(AutoBeta.net)01/26 Report--

Recently, according to media reports, Zhongtai T300L has passed the national six b emission certification, which can meet the listing needs of various cities in China, which also means that Zhongtai will officially return and will resume sales in the domestic market. It is understood that the Zhongtai T300L is positioned as a new small SUV model, which was launched in December last year. The new car carries a 1.5-liter naturally aspirated four-cylinder engine and matches a five-gear manual gearbox with an official guiding price of 59800 yuan.

In terms of appearance, the appearance part is similar to the design style of the 2019 Zhongtai T300, the front face uses a large-size multi-horizontal hexagonal intake grille, the interior is chromium-plated banner-type design, and the middle chromium-plated strip runs through Zhongtai LOGO, combined with headlights on both sides to improve the visual effect of the vehicle.

In terms of body size, the Zhongtai T300L has a longer body length 100mm than the old model, the new car length, width and height are 4505/1830/1640mm, and the wheelbase is 2610mm. In terms of configuration, the Zhongtai T300L is equipped with front double airbags, tire pressure alarm, manual air conditioning, electric adjustment of external rearview mirror, manual anti-dazzling inner rearview mirror and other configurations, equipped with 17-inch rims. The rear part of the car continues to use the old design style, does not use the most popular through taillights, with circular LED lights, the rear surround design is relatively simple, the bottom uses hidden exhaust, the whole makes the vehicle look more traditional.

In fact, Zhongtai T300L listing news as early as January 15 Zhongtai Automobile official on the interactive platform to answer investor questions that the 2023 T300L has been put on the market.

Relevant data show that Zhongtai, formerly known as Huangshan Golden Horse Co., Ltd., established in 1998, was listed on May 19, 2000, and its products cover sedan, SUV, MPV and new energy vehicle market segments. Zhongtai holding Group was established in 2003, and at the beginning of 2006, Zhongtai Automobile realized its vehicle production through Chengdu Xindi Automobile Company. In January 2006, it launched its first car, Zhongtai 2008. Subsequently, Zhongtai Automobile implemented "reverse development", imitating from Volkswagen, Audi, and then to Porsche, Zhongtai Motors went further and further on the road of imitation. However, without the support of core technology, it is doomed not to go very far, and then Zhongtai sales began to decline sharply. Sales fell in 2017, to 154800 in 2018 and only 116600 in 2019. When it hit rock bottom in 2020, Zhongtai Automobile production and operation business almost stagnated, and many of its subsidiaries and parent companies were liquidated.

On June 9, 2021, because Zhongtai Motor was unable to pay off its due debts, Jinhua Intermediate people's Court ruled to accept the reorganization according to law on the application of creditors, and appointed the manager to carry out all kinds of restructuring work. On September 30, 2021, according to the judge's vote, Jiangsu Shenshang holding Group Co., Ltd. was finally confirmed as the restructuring investor. On October 9 of the same year, Zhongtai Automobile restructuring investors were finally identified as Jiangsu Shenzhen Merchants, Shanghai Tianqi and Hunan Zhibo as the second-ranking restructuring investors of the company. On October 27th, Zhongtai announced that 2 billion yuan of restructuring funds have been put in place, the funds will be used to pay restructuring costs, pay off debts, and take advantage of industrial synergy to help Zhongtai Automobile restore the national sales network as soon as possible. On December 28, 2021, Zhongtai received the Civil order of Jinhua Intermediate people's Court, confirming the completion of the implementation of the Zhongtai Automobile restructuring Plan.

Zhongtai Motors announced bankruptcy restructuring, in nearly a year is also speeding up the pace to return to the market track. In January last year, Zhongtai announced the acquisition of Shanghai Junqu Automotive Technology Co., Ltd. In July of the same year, the Zhongtai T300 completed the declaration in the Ministry of Industry and Information Technology. On October 18, 2022, Zhongtai issued a "notice on the resumption of vehicle production" and officially announced a strong return. On October 20, 2022, Zhongtai Automobile launched the overseas production line of the first batch of T300 models, and announced that the 2023 T300L would be launched to the domestic market at the same time, with a price of 59800.

From the point of view of Zhongtai Automobile's launch of the T300L in the domestic market, it may hope to re-enter the new energy track through the low-end route. After all, Zhongtai Motors has previous experience in manufacturing mini electric cars and can launch new products more quickly. Throughout the current new energy vehicle sales market, there is a strong demand for small electric cars in the market, Zhongtai Motors to launch small cars back to the track is really a good starting point. In addition, Zhongtai T300L passed the national six b emission certification to a certain extent to address the concerns of car owners, for Zhongtai T300L in the domestic sales or play a certain role. However, Zhongtai has experienced production suspension and restructuring, and it remains to be seen whether the products can regain the trust of consumers.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat