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Ask the brand high-end model M9 is coming! Yesterday, according to Weibo verified blogger "the factory director is Guan classmate" posted: M9 has been on the road test for some time. At the same time, the blog post also revealed that the M9 is a SUV model, positioned as a luxury SUV, and is expected to sell for about 500000, and the new car may be unveiled with Huawei's Mate60 series from September to October this year.

It is worth noting that the spy photos of the M9 were exposed as early as the end of last year. From the spy photos exposed earlier, we can see that the M9 has two appearance designs, one with a four-hole grille on the front face and an one-hole grille on the other. The M9 may be divided into extended range and pure electric versions as well as the M5 and M7. From the point of view of the car body, compared with the M7, it feels like a larger size, with a hidden door handle.

In terms of interior decoration, it is basically consistent with the M7, and the overall design is simple. The large horizontal central control screen is used, the AITO logo is printed in the center of the steering wheel, and the 6-seat layout of 2'2'2 may be used for seats. There is no news on power yet, but you can refer to the M7 power system, which is composed of 1.5T four-cylinder turbocharger and motors provided by Huawei. Among them, the maximum power of the controller is 92kW, and the rated power / peak power of the drive motor is 72kW/200kW.

In terms of competitive products, it will bid for ideal L9, Lvlai ES8, Mercedes-Benz GLS, BMW X7 and other models. It is worth noting that intelligent driving assistance is a bright spot of the M9. According to earlier media reports, the M9 has lidar, which is responsible for the functions of driving assistance and active safety. Yu Chengdong also said, "more than 30 kilometers, driving home from the company, traffic jams during rush hours, and zero takeover." Earlier, Huawei Yu Chengdong warmed up the M9, saying that the M9 completely surpassed all brands at the same price and was a strategic blockbuster model, more high-end and more luxurious.

Relevant information shows that AITO is the latest car brand under Cyrus Group, which is jointly built with Huawei. At present, AITO has three models: MJ M5/M5 EV and M7. M7 will be launched on July 4, 2022, and the new car positioning medium and large SUV will launch a total of three equipped models with a price range of 31.98-379800 yuan. Among them, comfortable version from 319800 yuan, deluxe version from 339800 yuan, flagship version from 379800 yuan. When the M5 launched in February 2022, the new car launched three models, including the standard rear-drive version with a subsidized retail price of 249800 yuan, the four-wheel drive performance version with a retail price of 279800 yuan, and the flagship version of the four-wheel drive version with a retail price of 319800 yuan.

Nowadays, with the rapid development of the electrification trend of new energy, the new force of car building, which was once not favored by the market, has gradually become the main force of the new energy vehicle market, and has achieved the delivery target of 100000 vehicles. The race track of new energy vehicles is also becoming more and more intense, and many new energy car companies are also launching new products one after another. For example, ideal car will launch ideal L7 this year, Ulay will also launch ES5 this year, and Xiaopeng will launch Xiaopeng G7 and new Xiaopeng P7 this year. Under the impact pressure brought by the new forces of car building and Tesla's great price reduction, the AITO brand also has to quicken the pace to launch new products.

As far as the high-end electric market of new energy vehicles is concerned, the competition is not so fierce. However, there are also many traditional luxury brands in the launch of high-end electric cars, hoping to seize more market share. With reference to the previous market, luxury brands such as BBA strongly occupy a large share of the traditional luxury car market, and in the wave of new energy vehicles, although these traditional luxury brands also accelerate the layout of this market, they lack advantages. In fact, the more important purpose of the launch of the luxury high-end model M9 is to create a high-end image of the brand.

However, for consumers, whether the product is really value for money is the key, it is limited to ask whether M9 wants to get market attention in the short term, after all, in the choice of price and value, consumers will still be more inclined to models with brand accumulation.

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