AutoBeta(AutoBeta.net)01/27 Report--

On January 27th, Mazda officially released the latest preview chart of the new model CX-90. The new car will be released on January 31, US time, and will be introduced into China by Changan Mazda this year. It is expected that the domestic starting price may be in the range of 28-300000 yuan.

The new car is the largest model in the Mazda CX series, based on a vertical rear-drive platform and equipped with an in-line six-cylinder engine, which can be regarded as a successor to CX-9. It will compete with Ford explorers, Chevrolet Trailblazers, SAIC Volkswagen Touen, FAW-Volkswagen range, Buick Anke and other models in the future.

The latest preview diagram shows the interior layout and detail material of the new car. As the new flagship medium and large SUV of Mazda, the interior color matching of the new car is mainly light color, with light wood grain decoration panel with a large number of silver strips, and the center console uses fabrics similar to fabric materials, which makes it look quite classy as a whole. In configuration, the new car adopts a symmetrical layout, equipped with an embedded central control screen and a compact electronic stopper, and physical buttons such as knobs are retained below.

In appearance and modeling, the new car adopts the front face layout similar to the CX-60 model, the front face is a large-size air intake grille, and the interior is supplemented by a matrix layout, a large number of chrome-plated decorative strips are incorporated around the grille, the shape of the LED headlight group on both sides is consistent with that of the CX-60 model, the air guide is designed on both sides of the fog light area, and the bottom is a trapezoidal heat dissipation hole with blackened decorations, which is full of sports.

On the side of the body, the overall outline looks very full, the waistline design of the body is also very strong, the roof shows a slip-back styling design, the side window is covered with chrome strips, and the front and rear wheel arches protrude outward, creating a wide-body visual effect. In terms of size, the length, width and height of the CX-90 are 5069/1936/1728mm, the wheelbase is 2930mm, and the positioning is medium and large SUV. In the rear part, the new car taillight adopts the latest design style, and the narrow taillight group design echoes with the front face, which looks very recognizable, and the bottom is equipped with guard plate modeling and bilateral four-sided sports exhaust to enhance the sense of movement.

In terms of power, the new car will be equipped with a 3.3-liter in-line six-cylinder turbocharged gasoline engine and a 48-volt light mixing system, with a maximum power of 254 kilowatts and a maximum torque of 500 Nm. In addition, according to officials, the new car will also provide a plug-in hybrid system, but the specific parameters and range performance have not yet been disclosed. Another highlight of the new car is that it is equipped with a KPC dynamic chassis system to improve vehicle handling.

Data show that Changan Mazda sold 104000 vehicles in 2022, down 21.43% from the same period last year. Auto Industry concern believes that the main reason for the continuous decline in sales of Changan Mazda in China is the slow updating of its products and the slow electrification transformation. Since the withdrawal of FAW Mazda, Mazda mainly depends on a car company in Changan Mazda in the domestic market. According to the official website, Changan Mazda is currently on sale, including Unksera, Atz, CX-30/CX-30 EV, CX-4, CX-5, CX-8 and other models. Although Changan Mazda's products are not small, the only model with better sales is Onksera. According to the data, the highest-selling model of Changan Mazda in 2022 is Onksela, with annual sales of 63100 vehicles, followed by CX-5 with 17400 and CX-30 with 10700. As for the electric model CX-30EV, the market performance is also not outstanding, according to retail data from the Federation of passengers, Mazda sold only 334 CX-30EV vehicles in 2022, of which only 5 were sold in December.

However, despite its unimpressive performance in China, Changan Mazda still does not intend to give up the market, but will make great efforts to distribute it. The president of Changan Mazda Automobile Co., Ltd. has previously said: "China is the most important overseas market for Mazda, and Mazda will continue to dig deep." According to the plan, starting from this year, Mazda will launch new models in the Chinese market every year. In addition to the CX-90 model, Changan Mazda will launch the CX-50 model this year, which is the first model launched after the merger of North and South Mazda. It has been officially unveiled at the 2022 Guangzhou Auto Show. It is equipped with 2.0L and 2.5L power options, and the transmission is equipped with 6AT gearbox. The new car is expected to go on sale in May. After listing, it may compete with compact SUV models such as Honda CR-V (16.98-276800 yuan), Toyota RAV4 Rongfang (17.58-260800 yuan) and Nissan Xiaoke (15.49-188900 yuan).

In terms of current market sales, it is extremely difficult for Changan Mazda to achieve growth only by relying on Oncella, which also means that Changan Mazda is in urgent need of a popular model to save the decline of sales. As models launched in China after the merger of North and South Mazda, the market performance of the two models is self-evident for Mazda's sales in China, as for the follow-up performance of the new car. You might as well wait and see.

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